Head of Influencer Marketing and Partnerships

Head of Influencer Marketing and Partnerships

Location: Berlin (Hybrid)

An ambitious direct-to-consumer brand in the natural health and wellness space is seeking a Head of Influencer Marketing and Partnerships to lead and transform its influencer marketing strategy. This is a high-impact role with the opportunity to shape how the brand tells its story, builds long-term partnerships, and drives commercial growth across key markets.

What you will do

• Develop and lead the influencer marketing strategy to deliver both brand value and measurable commercial outcomes
• Build a data-led culture of performance within the team, embedding KPIs, analytics, and continuous optimisation into all influencer and partnership activities
• Lead and mentor a high-performing team, providing clear vision, structure, and accountability while encouraging creativity and innovation
• Scale influencer and partnership programmes across channels including Instagram, TikTok, YouTube and emerging platforms, as well as across international markets
• Drive activations that go beyond individual posts to build long-term advocacy through content, partnerships, events and other initiatives
• Manage budgets of over €400K per month and ensure resources are allocated efficiently to maximise impact and return on investment
• Ensure that influencer relationships and campaigns align with the brand’s mission, values, and voice

What we are looking for

• A minimum of five years of senior influencer marketing experience, ideally within direct-to-consumer or high-growth environments
• A clear personal or professional connection to the health and wellness space, and an authentic passion for the mission of helping people live well
• A data-driven mindset with a strong focus on KPIs, commercial impact, and continuous improvement
• Proven experience managing large budgets and balancing brand-building activities with performance outcomes
• A structured and inspiring leadership style with the ability to motivate teams and build a positive and accountable culture
• Strong strategic thinking combined with the ability to execute effectively
• Fluency in English is required and fluency in German is highly preferred
• Candidates must be based in Berlin or willing to relocate

To apply

Please send your CV and a short note explaining what attracts you to this opportunity and how you could contribute to the brand’s success.