Sales Director (m/w/d)

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.

The Dyson EMEA region spans 14 head offices across cities like Amsterdam, Paris, Cologne, Dubai, and Istanbul. Home to 2,000 talented individuals from 66 nationalities, with 55% female representation, our region thrives on diversity, cross-functional collaboration, and a shared drive for progress.

Our Sales professionals are brand ambassadors, opportunity spotters, and experience creators. They make sure every interaction with Dyson, in-store or online, reflects our ingenuity—and delivers an unforgettable customer experience.

About the role

As our Sales Director for Germany, you will shape and execute Dyson’s commercial ambitions in one of our most important European markets. Leading a multi-disciplinary team of over 150 people—including Field Teams, Key Account Management, Training, and Demo Stores—you’ll inspire, motivate, and unify your teams behind a common vision of customer excellence and growth. You’ll drive commercial performance, deliver against ambitious sales and cost targets, and ensure that every element of our retail presence feels uniquely Dyson: innovative, customer-focused, and high-performing.

Your leadership will connect strategic planning with operational excellence. You will work closely with Marketing and Finance to maximise returns on investment, and collaborate across functions to deliver seamless product launches, memorable customer experiences, and consistent brand execution across all channels. Deepening relationships with retail partners will be key: you’ll represent Dyson at the highest levels, forging partnerships built on mutual success. By encouraging talent development, fostering a feedback culture, and continually raising the bar for training and standards, you’ll not only secure today’s results but build the foundations for our future growth.

About you

To succeed in the role, you will have:

• Substantial experience in sales leadership roles, ideally within consumer technology, retail, or FMCG sectors
• Proven track record of delivering sustainable commercial growth and consistently meeting or exceeding sales targets
• Strong experience in budget management, financial planning, and P&L oversight
• Demonstrated ability to lead, motivate, and develop large multi-functional teams in a matrixed environment
• Experience collaborating and influencing across multiple departments and senior leadership
• Excellent relationship-builder with strong negotiation skills and the ability to manage key external and internal stakeholders
• Strategic thinker, able to align long-term vision with operational priorities
• Comfortable working in dynamic, fast-paced, and ambiguous settings
• Positive, energetic leadership style with a strong commitment to delivering an exceptional Dyson customer experience

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

James Dyson wanted a clear bin on his vacuums so you could see how much dust the machine was picking up. Market research told him it was a bad idea. But he stuck to his guns and it’s now a hallmark piece of design. He believed if people could see how much dirt it was picking up it would demonstrate the effectiveness of the machine.

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