Head of Demand (Remote) (m/f/x)

About this opportunity

At betterbusiness, we are a team of pioneers who guide confident service and product decisions. We provide the best performance-based customer acquisition and lead generation solutions on the market.

We work with all of the biggest names in the DIY space (website builders, commerce platforms, hosting providers, and more). Additionally, we are one of the leading providers of leads for topics such as solar energy, heat pumps, and 24-hour care.

To further increase the impact on our business, our partners, and our users, we are looking for a Head of Demand to join us.

As Head of Demand at betterbusiness, you are in charge of generating demand across existing and new channels. You will play a key role in the growth of our business by identifying the perfect marketing mix and setting up and developing a high-performance team of marketers.

Responsibilities:

• Create and further develop systems and team(s) to ensure we are maximizing channel-agnostic demand across our entire website portfolio.
• Develop experimentation frameworks to find incremental demand systematically.
• Set up and develop a world-class marketing team.
• Identify and validate demand for new market opportunities in close collaboration with our incubation team.
• Optimize acquisition efficiency across traffic channels, including paid/owned, affiliate, influencers/creators.
• Experiment with new channels, for example, direct response TV.
• Develop and maintain incrementality testing framework and processes.

Who you are:

• 5-10 years of experience across a wide range of marketing channels including paid, organic, affiliate.
• 2-5 years of experience building and managing teams.
• Performance and data-driven, highly prioritized thinker and doer.

What we offer:

• 100% distributed and flexible: make use of your distributed working budget to upgrade your home office, rent a coworking space, or travel. We want you to create your perfect setup for your best work ever!
• No 9 to 5: We focus on impact rather than effort. Therefore, we strive towards a culture based on responsibility, ownership, and efficiency. You can have it all done in 5 hours? Your win!
• Your favorite hardware: You choose your favorite hardware and OS, and we provide all the equipment you need.
• Agile work environment: To work most productively, we use state-of-the-art tools like Slack, Jira, or G Suite and modern project management methods like OKRs or Scrum.
• Personal development budget which you can use towards coaching, training, seminars, and conferences of your choice.
• Great retreats: To create beautiful experiences together as a team, we organize betterbusiness retreats several times a year.
• We care for people and the planet: we invest one day per year as a team to support a social or sustainability project; we offset our CO2 emissions. Furthermore, based on our success, we regularly donate money to various organizations.

betterbusiness embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

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