Marketing Director, Adult Vaccines (m/f/d)

Site Name: Munich – Office
Posted Date: Jun 26 2025

Marketing Director, Adult Vaccines

Location – Munich Germany

GSK has bold commercial ambitions for the future. By 2031, we aim to deliver £38 billion in annual sales – building from existing strong performance momentum which will significantly increase the positive impact we can have on the health of billions of patients around the world. Our Ahead Together strategy means intervening early to prevent and change the course of disease, helping to protect people and support healthcare systems. Our portfolio is made up of vaccines, specialty medicines and oncological treatments. These are the three different types of products we create to prevent and treat disease, many with the potential to be first-or best-in-class.

As Marketing Director, Adult Vaccines at GSK, you will drive the strategic direction and execution of innovative vaccines in Germany. With full accountability for delivering results aligned to strategic priorities, you will lead and develop a high-performing team of Brand Managers, leveraging customer insights to uncover disruptive and innovative growth opportunities. By orchestrating cross-functional alignment and delivering impactful solutions, you will play a key role in shaping the future of Vaccines and making a lasting impact

Being one step ahead means both preventing and treating diseases. This is made possible by the people at GSK and our culture. A culture that is ambitious for patients – so that we can do the important things faster and better. Accountable for impact – with clear ownership of results and support in achieving them. Do the right thing – because it\’s about doing the right thing. So, if you are already improving the lives of many patients, join this exciting moment in this journey and of GSK. Join our challenge to get Ahead Together .

Responsibilities in this role:

• Management of the marketing mix with a high level of responsibility for results in line with the strategic priorities for the innovative therapy in Germany (matrix leadership of the brand team)
• Leading a team of multiple Brand Leads/ Managers including responsibility for their orchestrated implementation and talent development within these functions.
• Taking responsibility to lead support and empower the brand leads to develop and implement the indication plans and connecting this to the overarching brand strategy.
• Insight generation for the effectiveness of the promotion and uncovering new growth opportunities, also through own customer contacts.
• Design of solutions in direct customer contact and through the application of market research instruments.
• Responsible for the end-to-end execution, starting from the insight/strategy gained to the implementation at the customer\’s site, including x-functional leadership.
• Bringing about alignment in the x-functional lead team via the most important growth driver.
• Rolling operational planning (semester plans) and translation into territory/key account plans of sales.
• Co-creation of the strategic and operational brand plan with the TA team (head office) as well as responsibility for the creation of local business plans.
• Facilitation of the x-functional annual plan via agile performance management (business information systems for the most important growth drivers, commitment of sales)
• Planning of turnover, sales and resources as well as monthly controlling.

Why you?

Qualifications & Skills:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• Proven experience as a Marketeer (m/f/d) in Vaccines, Primary or Specialty Care, with demonstrated pervious leadership and management experience.
• Demonstrated success in leading high-performing teams, inspiring innovation, and driving impactful marketing strategies that deliver measurable results.
• Competently operationalize strategies and design and implement strong, constructive performance management processes.
• Entrepreneurial action with an appropriate willingness to take risks.
• Distinctive, observable strengths in responsibility for results, proactivity, giving and receiving feedback, and internal collaboration.
• Self-confident handling of complexity and ambiguity.
• Ability to engage and mobilize others around a shared vision.
• Excellent communicative skills with winning persuasiveness and corresponding presentation skills.
• Understands ethical behaviour in the sense of GSK values and expectations as a matter of course.
• Effective networking to internal and external interfaces, therefore very good written and spoken German and English skills.
• Sales/ commercial experience is an advantage.
• Fluent in German and proficiency in English.

Closing date for applications – 10th July 2025 (EOD)

Please take a copy of the Job Description, as this will not be available post closure of the advert. When applying for this role, please use the ‘ cover letter ’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK\’s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at

#J-18808-Ljbffr