Senior Director of Marketing & Growth

Join to apply for the Senior Director of Marketing & Growth role at WoogaJoin to apply for the Senior Director of Marketing & Growth role at WoogaWe are proud to belong to the TOP 1% of all employers in Germany 2021, 2022, 2023, 2024 & 2025!Our StoryAt Wooga, we are very proud of the diverse, creative and friendly environment we have established and we believe you will enjoy working with some of the best people in the industry. Each of our Woogas plays an important role in our success as a company and in shaping our culture. We really value our razor-sharp focus on story-driven casual games, excellent craftsmanship, truly collaborative way of working, and the values we strive to live up to every day. We create joyful experiences that awaken our players\‘ desire to see what happens next. Based in the heart of Berlin, with over 300 employees from around the world, we work together to create high-quality casual games with engaging stories at the core of the experience.The RoleWe are looking for an experienced and strategic Senior Director of Marketing to leadWooga\’s Marketing & Growth organization. In this role, you will be responsible for drivingprofitable user growth, unifying performance and brand marketing, overseeing creativedevelopment, and leading cross-functional collaboration to grow our games\‘ player base.You will manage a high-performing team covering performance marketing, brand, creative,UA operations, and organic growth. You will work closely with product, monetization, anddata teams to ensure marketing strategies align with business priorities and playerexperience goals.This role requires a sharp eye for performance, a collaborative mindset, and a passion forgrowth through experimentation, storytelling, and strong execution.ResponsibilitiesLead and develop the full Marketing & Growth organization, including Performance Marketing, Brand Marketing, Creative Strategy, Marketing PMs, and Organic Growth (ASO/SEO)Define and drive Wooga\’s user growth strategy, balancing short-term ROI and long-term brand equityOwn audience acquisition strategy with focus on scaling high-quality, high-LTV user segmentsGuide creative strategy and testing with a data-first mindset; champion iterative improvementIdentify and prioritize markets and platforms with the highest growth potentialRepresent the marketing organization in company leadership forums and coordinate cross-functionally with Product, Monetization, LiveOps, and BI teamsMaintain and grow strategic relationships with key platforms, ad networks, and UA partnersOversee the development of brand/IP partnerships and ensure brand alignment across all channelsPartner closely with game teams to influence features, funnels, and positioning that impact user acquisition and conversionAlign marketing execution with broader business targets and ensure coordination across departmentsAbout YouProven solid experience in mobile games marketing, including senior leadership rolesDeep expertise in UA strategy, creative testing, campaign scaling, and ROI optimizationTrack record of growing games through performance-driven marketingStrong leadership skills with a passion for mentoring and growing cross-functional teamsData-literate and experienced in working closely with BI and data science teamsComfortable with strategic decision-making and hands-on executionHighly collaborative and communicative — able to align stakeholders and build strong partnershipsExpert about games, players, and the challenge of unlocking smart growth in a fast-paced environmentPlease note: Research has shown that some under-represented groups in the gaming industry (eg: women) tend to apply only if they meet every single requirement. Here at Wooga, the desire to learn and the willingness to solve problems are more important to us than your experience on paper. We encourage you to apply even if you do not think that you tick all the boxes – thinking outside of such boxes and embracing the diversity of mindsets and backgrounds is what we believe makes our teams thrive.Our PromiseShape the future! Challenge the status quo and team up with a diverse group of experts (over 57 nationalities!) working on crafting the world\’s best games.We offer a generous relocation package and home search support if you are not already located in Berlin. Did we mention that we also cooperate with Kindergartens?Make use of a significant education budget and extra days off for self-development. Join our meet-ups, talks, brown bag lunches, internal trainings, workshops and many others.Enjoy the yoga, mindfulness app, sports and transport subsidies. And a Purpose Day to donate your time to a worthy cause!Did you know that German is the third most commonly taught language worldwide? Learn it too! We offer German language classes for you and your significant other.With our hybrid work model you will work in the office with your teams twice a week, to encourage in-person collaboration and team bonding The other three days you can choose if you want to work from home or from the office. We also offer 10 days a year to work from abroad.At Wooga we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion (or lack thereof) and game preferences. Be yourself, we like you that way!By clicking \“Submit Application\“ you acknowledge that you have read our Candidate Privacy PolicySeniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesComputer GamesReferrals increase your chances of interviewing at Wooga by 2xSign in to set job alerts for “Senior Director of Marketing” roles.Head of Partner Marketing Central Europe + UK/IEHead of Marketing and Operations (f/d/m)Head of B2C Marketing Central Europe + UK/IEHead of Lifecycle Marketing (all genders)Head of Marketing & Communication Nickel Germany (m/f/d)Head of Marketing Technology (Based in Dubai)Head of / Leiter (w/m/d) Marketing & CommunicationsAssociate Director, Brand Management RTEHead of Influencer Marketing and PartnershipsHead of Marketing & Customer Experience (m/w/div) bei OVERKILL GmbHHead of Marketing & Commercial – Live Entertainment (x/w/m)We’re unlocking community knowledge in a new way. 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