(Senior) HR Manager (f/m/d)

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Applike is seeking an experienced and proactive HR professional to drive our HR solutions in alignment with the business. As a (Senior) HR Manager , you will be responsible for 1-2 of our portfolio companies, primarily focused on tech, mobile gaming, and user acquisition.

In this pivotal role, you will be the primary HR contact for employees and leadership, overseeing the complete employee lifecycle. You\’ll manage operational HR tasks, facilitate initiatives to drive our performance culture, employee experience, skills development, and contribute to workforce planning and organizational design, in close partnership with business leaders. Reporting to the Head of HR, you will work on cross-functional HR projects for group-wide impact and collaborate closely with managing directors, team leads, and the broader People, Office, IT, and Finance teams.

The applike group is committed to creating engaging experiences for every app user around the world. We are passionate about creating market-changing products, technologies, and companies. We have already founded 5 companies. Our ventures are independent business units that benefit from each other’s technologies, expertise, and market access to become even more successful: adjoe is developing a breakthrough mobile advertising solution that enables app publishers around the world to grow their advertising revenues. justDice is the market leader in Mobile Gaming Loyalty Programs. Sunday is a next-generation hybrid casual mobile game publisher. justtrack offers unique software to automate the entire mobile user acquisition process and Tabbler creates engaging mobile games for the world’s biggest brands. Yet more to come.

Under the umbrella of the media company Bertelsmann , we have access to a global network of experts and strong financial support. By developing a state-of-the-art tech stack and highly skilled workforce, we aim to reach more mobile users than any other company in the world. If you want to challenge yourself and work in a high-performance environment, you’ve come to the right place!

Find the whole world in one office. Boost your career with awesome people!

Applike is seeking an experienced and proactive HR professional to drive our HR solutions in alignment with the business. As a (Senior) HR Manager , you will be responsible for 1-2 of our portfolio companies, primarily focused on tech, mobile gaming, and user acquisition.

In this pivotal role, you will be the primary HR contact for employees and leadership, overseeing the complete employee lifecycle. You\’ll manage operational HR tasks, facilitate initiatives to drive our performance culture, employee experience, skills development, and contribute to workforce planning and organizational design, in close partnership with business leaders. Reporting to the Head of HR, you will work on cross-functional HR projects for group-wide impact and collaborate closely with managing directors, team leads, and the broader People, Office, IT, and Finance teams.

The applike group is committed to creating engaging experiences for every app user around the world. We are passionate about creating market-changing products, technologies, and companies. We have already founded 5 companies. Our ventures are independent business units that benefit from each other’s technologies, expertise, and market access to become even more successful: adjoe is developing a breakthrough mobile advertising solution that enables app publishers around the world to grow their advertising revenues. justDice is the market leader in Mobile Gaming Loyalty Programs. Sunday is a next-generation hybrid casual mobile game publisher. justtrack offers unique software to automate the entire mobile user acquisition process and Tabbler creates engaging mobile games for the world’s biggest brands. Yet more to come.

Under the umbrella of the media company Bertelsmann , we have access to a global network of experts and strong financial support. By developing a state-of-the-art tech stack and highly skilled workforce, we aim to reach more mobile users than any other company in the world. If you want to challenge yourself and work in a high-performance environment, you’ve come to the right place!

Find the whole world in one office. Boost your career with awesome people!

What you will do:

• HR Operations & Administration: Manage daily HR operations, e.g. relocation, visa, promotions, L&D, data/reporting, and documents.
• Seamless Onboarding: Ensure a best-in-class onboarding experience.
• Partner with Leadership & Employees:

• Contribute to a high-performance culture, employee engagement, and feedback loops.
• Provide expert advice and guidance in sensitive employee relations cases.
• Identify and address skill gaps , facilitating development initiatives with leadership.
• Support organizational change initiatives , ensuring transparent communication and employee buy-in.
• Coach and guide first-time and experienced managers to strengthen leadership capabilities and people management practices.* Collaborate on HR Projects: Engage in cross-functional HR projects designed to elevate business impact, enhance employee experience, and optimize overall HR operations.

• Data-Driven HR & Knowledge Management: Maintain accurate HR data and streamline knowledge using HRIS (Personio) for workflows, payroll, and information sharing.

Who you are:

• Extensive HR Expertise: 5+ years of hands-on HR experience, demonstrating:

• In-depth knowledge of the entire scope of HR Operations.
• Solid experience in HR BP and/or Organizational Development initiatives
• Track record in a fast-paced tech start-up environment, ideally tech or mobile gaming.* German Labor Law Proficiency: Very solid understanding of German labor law and HR processes across the entire employee lifecycle.

• Stakeholder Management: Demonstrated expertise in balancing diverse (HR) interests within a group of companies with varying needs.
• Adaptability in Dynamic Environments: Proven ability to navigate and thrive in growing and evolving organizations.
• Intercultural Competence: Strong intercultural skills and the ability to effectively collaborate with diverse teams and international stakeholders.
• Confident Communicator: Articulate communicator at all levels, including senior leadership and external partners (e.g., authorities).
• HRIS & Data: Experience with HRIS tools (ideally Personio) and a strong commitment to organized, data-driven HR practices.
• Language Proficiency: Business fluency in English, written and spoken. Fluency in German is a plus.

Fuel for the Journey: Benefits to Support Your Ambitions

• Invest in Your Future: Regular feedback and our development program support your growth, helping you expand your skill set and achieve your career goals.
• Easy Arrival to applike: From signing to settling in Hamburg, we’ve got you covered. Need a visa? No problem. Ready to build your new life and career at applike in Hamburg? We support every ambition—from learning German to a relocation bonus that helps you settle in and make Hamburg feel like home.
• Live Your Best Life, at Work and Beyond: We work in a hybrid setup with 3 core office days, plus flexible working hours. Enjoy 30 vacation days, 3 weeks of remote work per year, and free access to an in-house gym with lots of different fitness classes and mental health support through our Employee Assistance Program (EAP).
• Thrive Where You Work : Enjoy the Alster Lake view from our central office with top-notch equipment, fun open spaces, and a large variety of snacks and drinks.
• Join the Community! Participate in regular team and company events, including hackathons and social gatherings. We work together, and we celebrate together, too.

The Interview Process:

• 1st Interview with TA
• Case Study
• 2nd Interview with Head of HR & HR Manager
• 3rd Interview with Managing Director and Head of HR

Our mission is to create an inspiring work environment for amazing people to achieve extraordinary things. Be part of it !

Skip writing cover letters. Tell us about your most passionate personal project, your desired salary, and your earliest possible start date. We are looking forward to your application!

We welcome applications from people who will contribute to the diversity of our company.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Human Resources

• Industries

  IT Services and IT Consulting

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