Senior Brand Coordinator

About the job

We are a leading global brand dedicated to creating Smart, Helpful, and Bold baby gear since 2007. Our business has continued to grow exponentially, and we are looking for a Senior Brand Coordinator (Distributor Markets) (m/f/d) to join the team.

The principal objective of the Nuna Senior Brand Coordinator is to support the Brand Manager for distributor markets in the development of key global brand and communication strategies for priority markets, while being responsible fully for the relationship and planned activities and budget planning for smaller markets.

This role reports into the Brand Manager within the team. She/he will manage distributor relations and execution of marketing plans in the selected export markets she/he is responsible for and support the Brand Manager with larger regions.

What you\’ll do

Locally relevant holistic marketing activities

• Work with the Brand Manager to develop marketing plans for distribution markets that drive business growth.
• Assist with key product launch plans and ensuring alignment with global brand standards. Including but not limited to:

-Supporting distributors in the execution of events and fairs.

-Assisting with global celebrity/influencer and PR campaigns.

-Working with digital agencies to optimize online advertising, refine targets and enhance the copies.

-Supporting channel strategy and trade marketing initiatives with key accounts & retailers.

-Preparing launch assets, copies, POS materials and other collateral for distributors.

-Support distributors in developing social media content plans and conduct regular audits to ensure alignment with brand standards.

-Act as a gatekeeper for brand identity, gathering visuals and recapping local activities and providing creative feedback from the global brand team to distributors.

Insight and Market analysis

• Conduct competitor and market data analysis and provide recommendations for the execution of brand activities, including:

-Market demographics

-Market economics

-Competition within the industry

-Retail landscape

-Current state of Nuna in the market (if applicable)

-Opportunities for growth in the market

• Assist with research projects to address knowledge gaps and translate insights into actionable marketing campaigns.
• Monitor the progress of various communications activation and report on ROI/ ROAS.

Collaboration with counterparts

• Provide guidance to distributors on local showroom and trade and consumer fair layouts and brief in designs to the creative team for showrooms and fairs.
• Communicate all custom graphic requests from distributors to the global brand team.
• Manage and keep track of each Distributor’s Marketing Budget and process Invoices.

What you\’ll bring

• B.S. degree in Business Administration, Marketing, or related field preferred.
• 3+ years of brand management experience; preferably in premium retail industry.
• Fluent in English; additional languages are a plus.
• Proficiency in Microsoft Office Suite required
• Hands-on experience in executing integrated brand marketing campaigns, with a strong focus on digital marketing, influencer and event marketing
• Proactive and data-driven, with the ability to work independently and communicate effectively with internal / external stakeholders and within diverse groups.
• Detail-oriented with a high level of ownership and entrepreneurial spirit.
• Excellent time management and strong decision-making skills needed to manage workflow processes, timelines and deadlines.
• Experience of working with a multi-national organization is a plus.

What You’ll Get:

• Career Growth Opportunities: Access to continuous learning and development programs to help you advance in your career.
• Competitive Compensation Package: Attractive compensation package to ensure your well-being.
• Dynamic Global Environment: Gain hands on experience in a rapidly growing international company, with exposure to global best practices.
• Diverse & Supportive Team: Collaborate with a talented, multicultural team and learn from a wide range of professional backgrounds.
• Professional Development: Grow your skills and career with the fast-expanding company.

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