Seed Applied Technologies Marketing Manager

As the world’s only major agriscience company completely dedicated to agriculture, we’re building a culture that stays curious, thinks differently, acts boldly and takes a stand on what’s right for our customers, our co-workers, our partners and our planet. We know we’ve got big challenges to solve – we hope you’ll be part of the solution.

We are looking for Seed Applied Technologies Marketing Manager to join our regional team.

Scope: Be accountable for developing the Seed Applied Technology strategy, upstream and downstream, for external business, and cascade it to sales team and countries. Be the SAT marketing focal point to all Commercial units. Manage portfolio lifecycle and Demand Reviews.

Purpose of the role: Be the guardian of the SAT strategy, ensuring that it is being implemented at customer/country level. Provide market intel, technical support, portfolio clarity and numbers commitment to the Commercial SAT organization. Challenge the status quo and ensure alignment on the business plan. Monitor marketing budget expenses and define A&P priorities. Lead the SAT IR to ensure alignment between different functions.

Responsibilities:

• Support and cascade the external SAT strategy to the commercial team and country teams.
• Develop contacts and strong regular relationship management at all decision-making/decision influencing levels with key countries, aligned with global guidance.
• Drive long-term relations, market share, and increase of loyalty to Brand and Corteva services.
• Uses extensive knowledge of customers’ total needs and product offerings to form account strategies and promote long-term value creation.
• Indirectly lead and coordinate external seeds marketing/sales teams across Commercial Units territories to achieve SAT goals.
• Drive “value selling” approaches through customized solution deployment.
• Perform market evaluation: segment exploration, market assessment, opportunity identification, market potential and attractiveness evaluations.
• Ensure proper product stewardship and compliance with EH&S, sales processes, and company policies. Drive the best safety and internal policy practices by self-example.
• Coach others on identifying and delivering a total customer solution (value and technical standpoint).
• Build efficient working relations with different functions within the company to ensure efficient cooperation regarding commercial operations.
• Actively track the implementation of the marketing strategy on the macro-level.
• Facilitate the business demand reviews and drive the SAT IR.
• Be the guardian of the strategy execution and the processes implementation inside the company.
• Support the SAT A&P prioritization in the countries.
• Support the main SAT events: Euroseeds and ISF.
• Be the link between SAT and Market Intel team.
• Be the Marketing Focal Point for all the commercial units (external business).
• Support the downstream sales: be the sales focal point for all the countries regarding downstream market.

Requirements:

• Higher degree in agronomy, economics, business, marketing, or related area.
• At least 8-10 years of experience in sales management in the agriculture industry.
• Knowledge of the agricultural market specifics, products, seed industry, CPP would be a significant advantage.
• Cross-country sales experience would be an advantage.
• Team leadership experience would be an advantage.
• Strong Marketing knowledge.
• Product Management skills.
• Strong Interpersonal skills.
• Organizational skills, sense of accuracy.
• Strong result orientation.
• Autonomy, proactivity.
• Sense of commitment and responsibility.
• Stress resistance.
• Strong communication and presentation skills; previous coaching/training experience considered as a plus.
• Conflict resolution experience.
• Fluent English is a must, besides key business partners local languages.

Key Stakeholders and Interactions:

• Internal: Regional SAT Leader, Commercial Unit leadership team (Commercial Unit Lead, Country Lead, Marketing Lead), Supply Seeds, Supply CP, Regional Seeds Team, Regulatory Team, CSAT Team, R&D, Commercial SAT Team.

Key scorecard:

• Product growth / Downstream net Sales / Product awareness / Market Share / Margin.
• Customer satisfaction (through Net Promoter Score).

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