Digital Marketing Project Manager(m/f/d)

Responsibilities:

1. Develop and implement comprehensive digital marketing strategies aimed at customer acquisition and retention via digital marketing platforms, social media, and CRM channels.
2. Collaborate with internal teams to instrument conversion points, optimize user funnels, and improve user experience across multiple channels and digital touch points of LG electronics.
3. Understand the importance of data strategy and Mar-tech stack around it to prepare for the post-cookieless era.
4. Understand the e-commerce ecosystem from a functional and business perspective and support business goals.
5. Excellent interpersonal skills to collaborate with various stakeholders to discuss strategic direction ensuring overall brand goals.
6. Stay on top of industry trends and best practices in digital marketing and Mar-tech, leveraging insights to drive continuous improvement and innovation to ensure LG’s continuous transformation.

Minimum Requirements:

1. Bachelor’s degree.
2. Minimum of 5 years of experience in digital marketing.
3. Strong understanding of digital marketing platforms (e.g., GMP, Google Ads, Meta, programmatic, such as DV360 and Trade Desk).
4. Proficient in marketing analytics (e.g., GA4).
5. Understanding of Mar-tech solution in CRM / CDP and its architecture is a plus.
6. Experience in Data-driven Omni-channel marketing activation.
7. Project management skills with the ability to handle multiple projects and agencies simultaneously.
8. Advanced skills in Microsoft Office Suite (Excel, Word, PowerPoint) for reporting, presentations, and data analysis.
9. Interpersonal skills for coordinating across various stakeholders.
10. Passion for learning new technologies and not afraid to apply it to make best practices.
11. Excellent written and verbal communication skills in English.

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