Senior Growth Marketer (Remote)

Who we are

Softr is an easy-to-use no-code platform to build custom software powered by your data (Airtable and Google Sheets). If you’re interested in being on the cutting edge of technology and advancing your career at a fast-growing, profitable, impact-driven company, then read on…

Our mission is to become the world’s largest ecosystem of no-code applications, where anyone can discover, create, collaborate, and share apps!

We believe everyone should be able to create the software they need without engineers or designers.

Since our launch at the beginning of 2021, over 300,000 professionals have adopted Softr and built powerful and beautiful apps like customer portals, internal tools, community hubs and more.

We’re a fully remote, distributed and diverse team of curious, ambitious, hungry and humble individuals.

Tasks

Who we’re looking for

An experienced growth marketer to help us design, implement and scale a high-impact marketing strategy at Softr.
This is a rare opportunity to help define and execute core company growth strategies and build drivers for consistent growth patterns. You’ll report to our Head of Marketing and work with the broader marketing team.

In this role you will:

• Design, implement and scale our growth marketing strategies for all marketing channels (both B2B and B2C).
• Help increase customer acquisition, engagement and retention.
• Run experiments in different marketing channels to help identify what works best for Softr’s business and product.
• Be knowledgeable of online advertising platforms and analytics tools for online channels (Google Ads, Facebook Ads, Google Analytics, etc.)
• Be analytical and measure the success of our GTM strategy in user acquisition, retention, engagement and monetization. Define and report on metrics regularly to the leadership team.
• Collaborate and partner with the product team on in-product growth topics, and with the community on community-driven initiatives.
• Grow the Softr customer base through co-marketing opportunities with other companies and partnerships (e.g. with third-party communities, agencies, educational institutions, incubators/accelerators, tech newsletters/podcasts), in collaboration with our Community Lead.

Requirements

What you bring to the table

• Experienced with horizontal, PLG-type SaaS companies. Ideally, you have helped early-stage companies figure out scalable and defensible marketing acquisition channels and helped grow to the Series B stage and beyond.
• Have breadth across all areas of growth marketing, with depth in some of these areas: content & SEO, email/lifecycle marketing, website management & conversion rate optimizations, marketing ops and analytics. Help us scale channels that work for us, and figure out what other channels we should experiment and find fit.
• Passion for no-code and automation and the audience we serve . We’re looking for someone excited about the no-code space and who wants to dive deep into understanding our audience. Bonus points if you’ve used no-code and automation platforms meaningfully (for work, side projects, we want to learn about them all).
• Excellent written and verbal communication skills. We’re a 100% remote team, and writing is our primary means of communication at Softr. And we talk to customers a lot, so you must be strong in communicating with them and gathering insights in real-time.
• Love for solving problems. Our customers range from individuals to some of the Fortune 500 companies, and they are all unique. You are able to understand their specific needs, answer questions, and solve problems on the fly.
• You care deeply about users. You are customer-centric and have experience building and maintaining relationships with complex, multi-geographical customers. You are a customer-focused marketer and want to understand and connect with our audience deeply to inform our marketing strategy.
• Urgency is your mindset. We look for people who act with speed in everything they do, yet never lose sight of the bigger picture. As a part of a fast-growing company, you’ll juggle a variety of initiatives at once, and as a part of a distributed team, you’ll be trusted to work with minimal supervision. You’re organized, outstanding at multitasking and able to operate effectively with ambiguity and change. You will also have strong decision-making skills.
• Strategic and scrappy. As an early-stage company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You’ll be hands-on building and executing in
  tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.

Benefits

• Fast-growing company and opportunity to make an impact on a large scale.
• Fully remote and flexible work schedule.
• Competitive salary and equity options.
• One annual company retreat to an awesome place.
• Home workspace setup budget.
• Professional development allowance.
• Our customers love Softr! A daily dose of customer love and positive feedback that rewards your work.

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