(Senior) CRM Manager (all genders)

City: Cologne/Berlin

Job Function: Corporate Functions

Job Area: Marketing

Seniority Level: Mid-Senior level

Date: Nov 8, 2024

HRS AS A COMPANY

HRS, a pioneer in business travel, aims to elevate every stay through innovative technology. With over 50 years of experience, their digital platform, driven by ProcureTech, TravelTech, and FinTech, transforms how companies and travelers Stay, Work, and Pay.
ProcureTech digitally revolutionizes lodging procurement, connecting corporations and suppliers in a cutting-edge ecosystem. This enables seamless efficiency and automation, surpassing travelers‘ expectations.
TravelTech redefines the online lodging experience, offering personalized content from selection to check-in, ensuring an unparalleled journey for corporate travelers.
In FinTech, HRS introduces advancements like mobile banking and digital payments, turning corporate back offices into touchless lodging enablers, eliminating legacy cost barriers. The innovative 2-click book-to-pay feature streamlines interactions for travelers and hoteliers.
Combining these technology propositions, HRS unlocks exponential catalyst effects. Their data-driven focus delivers value-added services and high-return network effects, creating substantial customer value.
HRS’s exponential growth since 1972 serves over 35% of the global Fortune 500 and leading hotel chains.
Join HRS to shape the future of business travel, empowered by a culture of growth and setting new industry standards worldwide.

BUSINESS UNIT

The HRS Business Travel Club (BTC) is the Business Unit managing and developing the HRS E-Commerce platforms of the well-known hotel portal businesses of HRS.de and HOTEL.DE. BTC provides its members, individual business travelers and SMEs, with a distinct range of exclusive services, which shape tomorrow´s upgraded travel experience. The goal of BTC is to deliver growth as well as sustainable profitability over time by enhancing customer loyalty between the brand and its customers, enabling the Brands Repositioning in the marketplace and unlocking additional potentials via optimized supplier management. Thus, BTC and its products play an important role in HRS´s DACH strategy as it revolves around a disruption of the interplay between hotel and workplace supply and e-commerce and a domination of the Business Travel DACH market. Your mission is to further develop and shape the

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