Marketing- Communications Specialist (German speaker)

Job Description

Associate Communications Specialist – Hybrid

About the job

The Marketing team is looking for a Communications Specialist to enhance awareness, shape perception, and expand SAS’s presence in Germany. You will develop and execute the Communications/PR plan in close collaboration with management.

If creating innovative communication formats to engage diverse target groups and stakeholders comes naturally to you, if you’re a versatile professional, combining various tools with curiosity and a passion for integrated communication, this role is for you!

While focusing on the German market, you’ll contribute to the global marketing and communications organization. You will report to the Head of Communications.

As a Communications Specialist, you will:

• Regularly generate, adapt, coordinate, and publish social media content for our corporate social media channels in the local language, including analyzing and measuring success.
• Support journalists and influencers in collaboration with our PR agency, handle media inquiries, and conduct press interviews with executives and experts. Prepare media interviews, coordinate appointments, and prepare content and briefings.
• In consultation with our sales teams, maintain direct and continuous contact with customers and independently develop customer references in text, image, video, and sound.
• Act as the German-speaking contact person for our global branding, ensuring consistent messaging through the local OneVoice rollout. Support the rollout of our Global Brand Campaign and Corporate Identity Program in local markets, including the development of local messages, translations, and transcreation of videos and website texts.
• Support internal communication, strengthen global messaging, and advise local executives on their communication with media. Collaborate closely with the Executive team regarding presentations, messaging, and the organization of internal events.
• Assist experts and marketing in developing customized messaging for the German market that covers current technology topics such as Data & AI, Analytics, and Risk Management.
• Be part of various cross-divisional, virtual communications teams and ensure that global strategies are successfully implemented in Germany.
• Manage accurate budgets and project costs together with the communications manager.

Role Competencies:

• Innovation: Creating novel solutions with measurable value for existing and potential customers; experimenting with new ways to solve work problems and seize opportunities that result in unique and differentiated solutions.
• Collaboration: Working cooperatively with others to help a team or work group achieve its goals.
• Communication: Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that helps them understand and retain the message; listening actively to others.
• Curiosity, passion, authenticity, and accountability are our core values and influence everything we do.

Work Location: Hybrid role – presence at our Heidelberg office (area of Rheine/Neckar) required at least 2-3 days a week. Full-time role.

Required Qualifications:

• 1-2 years of communications experience in a tech-oriented company and/or a PR agency preferred.
• Bachelor’s Degree in English, Journalism, Business, Advertising, Marketing, Communications, or a related field. Coursework in feature and/or news writing, advertising, copywriting, or a related field preferred.
• Strong communication skills – both written and verbal.
• Strong interpersonal skills to build relationships with internal and external stakeholders.
• Leadership abilities demonstrated through initiative and going above and beyond the call of duty.
• Interest in the future of Data & AI and embracing technology (tools and topics).
• Fluent in German and English.
• An equivalent combination of related education, training, and experience may be considered in place of the above qualifications.

Benefits Highlights:

• Our Recreation and Fitness center offers recorded fitness classes to help you fit movement into your day.
• Your well-being matters, and that’s why we support all dimensions of your well-being by offering programs that reduce stress and distractions to help you remain healthy and productive.

Diverse and Inclusive:

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our diverse workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers. Our commitment to diversity is a priority for our leadership and is essential to who we are. To put it plainly: you are welcome here.

Additional Information:

All valid SAS job openings are located on the Careers page at SAS only sends emails from verified “sas.com” email addresses and never asks for sensitive personal information or money. Should you have any doubts about the authenticity of any communication from, for, or on behalf of SAS, please contact us at before taking any further action.

SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, or any other characteristic protected by law.

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