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- Aufgaben: Shape our brand identity and drive marketing strategies in the chocolate industry.
- Arbeitgeber: Join a mission-driven company focused on sustainability and innovation in food ingredients.
- Mitarbeitervorteile: Enjoy fresh meals, generous vacation time, flexible hours, and daily chocolate treats!
- Warum dieser Job: Make a lasting impact while working in a collaborative, open environment with a focus on social justice.
- Gewünschte Qualifikationen: 3-4 years in branding/communication, Bachelor's in Marketing or related field, fluent in German and English.
- Andere Informationen: We value diversity and encourage applicants from all backgrounds to apply.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
As our Brand Manager, you’ll shape our brand identity, drive marketing strategies, and engage with our audience to create a lasting impact in the chocolate industry while promoting sustainability and innovation.
Tasks
Brand Strategy:
- Develop and execute brand and communication strategies targeting end consumers.
- Present, implement and consult the ingredient brand strategy with our international B2B partners.
Communication Strategy
- Develop tailor-made product and communication strategies for our B2B partners.
- Oversee our sustainability communication and act as the company expert in this area.
- Manage and optimise the brand website, ensuring it effectively represents the brand’s targets.
Market and Competitive Analysis
- Analyse the weekly market data, identify action steps, and implement solutions in collaboration with the sales team.
- Stay informed about industry trends, market dynamics, and competitive landscape.
Requirements
- Proven experience in marketing, preferably with 3-4 years in a branding and communication role
- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field
- You have passion for sustainability and you have familiarity with B2B strategies
- Fluent in both spoken and written German and English
Benefits
- Healthy, Delicious Meals : Fresh, subsidised daily lunches, along with unlimited snacks and drinks to keep you energised
- Generous Vacation Time : 30 days of paid holiday each year to recharge and pursue your personal passions
- Work-Life Flexibility: Flexible working hours, and a flat-hierarchy environment where collaboration and open communication thrive
- Parking Spaces: Benefit from designated parking spaces on-site
- Team-Building Events: Strengthen connections and foster a positive team dynamic
- Sensory Experiences: Evaluate and contribute to the flavour, colour, and aroma of both current and future recipes
- Chocolate, Every. Single. Day: Because who wouldn’t want to indulge in delicious chocolate every single day?
We are on a mission to revolutionise the future of food. Driven by a passion for sustainability and innovation, we create groundbreaking food ingredients that break free from the limits of traditional resources, like cocoa. Using only natural ingredients, we aim to reshape the food industry into one that is socially just, environmentally conscious, and full of flavour.
As an equal-opportunity employer, we are committed to fostering diversity and inclusion, starting from evaluating all applications fairly. We encourage applicants from all backgrounds and abilities to apply.
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Brand Manager (m/f/d) Arbeitgeber: Planet A Foods GmbH
Kontaktperson:
Planet A Foods GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Brand Manager (m/f/d)
✨Tip Number 1
Familiarize yourself with our brand's mission and values, especially regarding sustainability and innovation. This will help you align your ideas with our goals during discussions.
✨Tip Number 2
Stay updated on the latest trends in the chocolate industry and B2B marketing strategies. Being knowledgeable about current market dynamics will give you an edge in conversations.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully developed and executed brand strategies in the past. Highlighting your experience will demonstrate your capability for this role.
✨Tip Number 4
Showcase your passion for sustainability in your interactions. We value candidates who are genuinely committed to making a positive impact in the food industry.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Brand Manager (m/f/d)
Tipps für deine Bewerbung 🫡
Understand the Brand: Dive deep into the company's mission and values, especially their focus on sustainability and innovation. This understanding will help you tailor your application to reflect how your experience aligns with their goals.
Highlight Relevant Experience: Emphasize your previous marketing roles, particularly in branding and communication. Provide specific examples of how you've developed strategies or engaged with B2B partners, showcasing your proven experience in the field.
Showcase Language Skills: Since fluency in both German and English is required, make sure to highlight your language proficiency clearly in your CV and cover letter. Consider including examples of past work where you utilized these language skills.
Tailor Your Application: Customize your CV and cover letter to reflect the specific requirements of the Brand Manager role. Use keywords from the job description, such as 'brand strategy', 'sustainability communication', and 'market analysis' to demonstrate your fit for the position.
Wie du dich auf ein Vorstellungsgespräch bei Planet A Foods GmbH vorbereitest
✨Show Your Passion for Sustainability
Make sure to express your enthusiasm for sustainability during the interview. Share examples of how you've integrated sustainable practices in your previous roles, especially in branding and marketing.
✨Demonstrate Your B2B Knowledge
Prepare to discuss your experience with B2B strategies. Highlight specific campaigns or projects where you successfully engaged with business partners and how you tailored communication strategies to meet their needs.
✨Be Ready for Market Analysis Questions
Expect questions about market dynamics and competitive analysis. Brush up on recent trends in the chocolate industry and be prepared to discuss how you would approach analyzing market data to inform brand strategy.
✨Communicate Effectively in Both Languages
Since fluency in both German and English is required, practice discussing your experiences and ideas in both languages. This will demonstrate your ability to communicate effectively with diverse stakeholders.
