Junior Manager, Strategy & GTM - Football (all genders)

The Category Strategy & GTM team, in collaboration with cross-functional teams, shares commercial ownership of a specific part of the business.

This team has two key responsibilities: (1) defining and translating category and sports-type strategies into actionable plans for individual execution, and (2) leading efforts to deliver an outstanding customer experience, transforming the Sports Proposition into a multi-specialist offering.

By utilising data-driven insights, the team makes informed decisions and works closely with other business functions to achieve commercial goals.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

Customer Focus

1. Lead the development and management of Football customer profiles and insights, ensuring all teams have a clear understanding of the target customer.
2. Drive the development and optimisation of search strategies (both on-site and off-site), turning data insights into actionable opportunities.

Category Strategy

1. Support the development of the Football strategy with the Head of Category Strategy & GTM, in alignment with the Sports & Football Leadership Team.
2. Lead the translation of the Football strategy into actionable functional plans, both annually and seasonally.
3. Facilitate effective communication and collaboration with Markets to ensure alignment and success.
4. Ensure transparency and provide insights on market share developments.
5. Manage and prioritise the brand category mapping, ensuring alignment with overarching strategic goals.
6. Oversee brand visibility management, ensuring that organic activities align with paid investments for maximum impact.

Customer experience excellence

1. Co-manage the Football customer calendar (covering seasonal, commercial, sports types, brand, paid, and organic activities) with the Integrated Proposition Marketing, ZMS & CSCC teams.
2. Serve as the Football lead for calendar planning across content teams (including Brand, CSCC, SoZ, zPlus, & all others).
3. Oversee the execution of all Football content-related activities in alignment with the strategy and the agreed-upon calendar.
4. Lead and implement Football GTM plans, alongside Buying counterparts, with key Brand partners & Markets for the designated sports categories.
5. Provide guidance and support to content teams to ensure the delivery of high-quality Football content that aligns with a specialist Football experience.
6. Collaborate with marketing and content teams to develop the Football content strategy, including planning, creation, and execution.
7. Collaborate with marketing and content teams to foster innovation in Football content and customer experiences, introducing new formats, placements, and entry points.
8. Oversee the Football assortment and availability planning across marketing and content teams (ePDP, SoZ, zPlus, Invite Only, Get the Look, Talent Profiles, ePDP’s & all others).
9. Provide Football insights to assist marketing and content teams with planning and executing their respective projects and workstreams.
10. Support the creation and development of centralised toolkits for partnerships and events, such as clubs, associations, tournaments, community events & talents.
11. Manage and drive the Football Article Master Data process.

MINIMUM REQUIREMENTS

• Bachelor’s or master’s degree in Strategy, Business Development or Marketing; or an education in a similar area.
• You have a deep knowledge of the sports & football industry, having been actively involved for 4+ years.
• Thriving in fast-paced environments, embracing collaboration and acting proactively. Organizing your workload efficiently, ensuring tasks are ready on time, are accurate and prioritized accordingly.
• You are an entrepreneurial thinker and master collaborator, constantly thinking of new ideas and approaches to develop our Sports experience; bringing this to life through your strong relationships.
• Knowledge in MS Office, Google Tools and combining the passion for numbers with fashion. Moreover, you have a strong understanding for trends and products, especially at European-market level.

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
• 2 paid volunteering days a year
• Hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration
• Work from abroad for up to 30 working days a year
• 27 days of vacation a year (for Zalando SE)
• Relocation assistance available (subject to prior agreement)
• Family services, including counseling and support
• Health and wellbeing options (including Gympass)
• Mental health support and coaching available

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