Auf einen Blick
- Aufgaben: Lead performance-driven campaigns for Autohero across online and offline channels like YouTube and Radio.
- Arbeitgeber: Join a dynamic team at AUTO1 Group, a listed public company with a diverse culture.
- Mitarbeitervorteile: Enjoy flexible working hours, remote work options, 30 vacation days, and discounts on top brands.
- Warum dieser Job: Shape brand strategy in a fast-paced environment while driving growth through data-driven insights.
- Gewünschte Qualifikationen: 3+ years in marketing, strong analytical skills, and fluency in English required; another language is a plus.
- Andere Informationen: Access to mental well-being resources like Headspace and a dedicated education budget for your growth.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
We are looking for a performance marketing manager who is highly analytical and expanding their scope beyond offline marketing channels like Radio and OOH to online video including YouTube. In this position, you’ll have a pivotal role in shaping our brand advertising strategy for our retail brand, Autohero, as it enters an exciting new phase of its growth. You will take charge of both traditional offline marketing channels and online video activities. Join our highly skilled in-house team, where we efficiently acquire customers through impactful brand marketing.
Your new Role
- Plan and set up performance-driven campaigns for our retail brand Autohero across OOH, Radio, and other mass marketing channels such as YouTube.
- Contribute to developing and rolling out new methods of measurement and attribution for offline and online measurement.
- Perform data-driven analysis to uncover improvement and growth potentials by connecting campaign KPIs with core business data using our industry-leading tools.
- Manage budget allocation towards different brand marketing channels proactively to compose an efficient channel mix that acquires high-quality customers efficiently.
- Develop data-based business cases for brand growth opportunities and establish strong relationships with media partners in the industry.
- Collaborate with our creation and production department to support the creative development process based on data-driven insights.
- Drive growth by identifying, testing, and scaling additional offline and online channels.
Your Skills
- 3+ years of experience in managing and expanding online or offline marketing, with a proven track record in delivering results in a fast-paced environment.
- Strong analytical skills, a data-driven mindset, and a passion for tackling analytical challenges by delving into large datasets using tools like Excel and SQL.
- Attention to detail and a structured mindset, enabling you to manage multiple aspects of campaigns and projects effectively.
- High motivation to thrive in a fast-paced environment and continuously challenge the status quo in the field of performance marketing.
- Excellent communication skills (our business language is primarily English).
- Fluency in English is a necessity; one other European language is a plus.
Our Offer
- Once a unicorn, now a listed public company, be part of our success story!
- Your work-life balance and working from home are part of our culture, so we offer you working-from-home options, flexible working hours, and 30 days of vacation.
- We invest in your personal and professional growth with a dedicated education budget for online courses, conferences, and training.
- More than 90 different nationalities make up a truly international and diverse working environment.
- We offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends.
- Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!
Join us in building the best way to buy and sell cars!
Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations.
Contact
Joanna Sinicka
At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.
#J-18808-Ljbffr
Video Advertising Manager (f/m/x) Arbeitgeber: Auto1 Group
Kontaktperson:
Auto1 Group HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Video Advertising Manager (f/m/x)
✨Tip Number 1
Familiarize yourself with the latest trends in online video advertising, especially on platforms like YouTube. Understanding the nuances of video marketing will help you stand out as a candidate who is not only experienced but also up-to-date with current strategies.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific campaigns where your insights led to measurable improvements.
✨Tip Number 3
Network with professionals in the performance marketing space, particularly those who have experience with both offline and online channels. Building relationships can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss how you would approach budget allocation across different marketing channels. Having a clear strategy for optimizing spend will demonstrate your proactive mindset and understanding of effective channel management.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Video Advertising Manager (f/m/x)
Tipps für deine Bewerbung 🫡
Tailor Your CV: Make sure your CV highlights your experience in both online and offline marketing. Emphasize any specific campaigns you've managed, particularly those involving video advertising or performance marketing.
Craft a Strong Cover Letter: In your cover letter, express your passion for performance marketing and your analytical mindset. Mention how your skills align with the role's requirements, especially your experience with data analysis and campaign management.
Showcase Analytical Skills: Provide examples of how you've used data-driven insights to improve marketing campaigns. Mention any tools you are proficient in, such as Excel or SQL, to demonstrate your analytical capabilities.
Include Salary Expectations: Be clear about your salary expectations in your application. Research industry standards to provide a reasonable range that reflects your experience and the role's responsibilities.
Wie du dich auf ein Vorstellungsgespräch bei Auto1 Group vorbereitest
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight your experience with tools like Excel and SQL, and be ready to explain how you analyze large datasets.
✨Demonstrate Your Experience with Multi-Channel Campaigns
Discuss your previous experience managing both online and offline marketing channels. Be specific about the campaigns you've run, the results achieved, and how you balanced budget allocation across different channels to maximize customer acquisition.
✨Prepare for Questions on Performance Marketing
Expect questions that assess your understanding of performance marketing metrics and attribution methods. Familiarize yourself with key performance indicators (KPIs) relevant to both online video and traditional marketing channels, and be ready to discuss how you measure success.
✨Communicate Your Creative Collaboration Skills
Since collaboration with the creation and production department is essential, prepare to share examples of how you've worked with creative teams in the past. Emphasize your ability to provide data-driven insights that inform creative development and enhance campaign effectiveness.