Director, Integrated Marketing

The Director of Integrated Marketing is tasked with spearheading consumer marketing strategies, programs, promotions, and campaigns to drive demand and enhance brand awareness for Explora Journeys North America. This position reports to the VP Commercial Strategy & Management and has a dotted line to the Global Head of Digital and E-Commerce.

This role seamlessly integrates business insights with marketing expertise across multiple channels to drive growth across all sales channels (B2C web, phone, inbound and outbound, as well as B2B). The Director will lead media strategy, plans, execution, and optimization to support the goals of driving site traffic, generating leads, increasing bookings at target ROI, and building brand awareness, consideration, preference, and purchase intent against our target audience of luxury travelers.

The Director will work with external agency resources, internal stakeholders in the US, and counterparts in our Geneva headquarters to deliver an effective integrated media strategy across all paid marketing channels, including offline, digital, and paid social media.

Responsibilities:

1. Drive all North America performance marketing activities focused on driving brand awareness against target audience, and maximizing traffic and leads for all distribution channels (B2C + B2B, web + phone, inbound + outbound).
2. Drive media strategy, planning, execution, testing, and optimization, integrating across offline, online, and social media channels (B2C + B2B).
3. Own and manage media agency relationships for North America marketing across offline, online, and social media.
4. Budget, manage, and optimize media spend and mix across all marketing channels.
5. Ensure consistency and effectiveness in brand messaging, voice, and visuals across all channels and campaigns, adhering to global brand standards, in close collaboration with HQ Marketing leaders.
6. Measure, monitor, and report on all marketing effectiveness KPIs, drawing insights to drive continuous performance improvement.
7. Stay current with new advances in media, the competitive landscape, attribution models, and vendor capabilities.

Qualifications:

1. Experience and strong track record in performance marketing for branded consumer experience brands strongly preferred, ideally in cruise, travel, or hospitality, or in analogous sectors such as financial services or entertainment.
2. Experience and strong track record in luxury sectors preferred, ideally in luxury cruise/travel, luxury hospitality, or other luxury services/experiences.
3. Bachelor’s degree in Marketing, Business, or similar; MBA preferred, ideally from highly competitive academic institutions.
4. 10+ years of integrated consumer marketing experience including media strategy, planning, and measurement, ideally with experience in both the agency side and the client side.
5. Proven track record of strong performance and career progression in high-performing brands and/or marketing agencies known for attracting and developing great talent.
6. Proven expertise in omnichannel strategies, with a track record of successfully driving traffic across diverse platforms.
7. Solid understanding of media landscape with a balance of traditional and emerging solutions.
8. Ability to flow seamlessly from strategy to execution, driving vision while also commanding a deep understanding of tactical day-to-day actions to ensure strong in-market execution on time, on budget, and meeting KPIs.
9. Excellent communication and presentation skills.
10. Excellent interpersonal and relationship-building skills, with a proven track record of effective teamwork across functions and levels.
11. Demonstrated tenacity, perseverance, and grit.
12. Ability to be assertive and operate with a sense of urgency, making data-based recommendations and influencing others with an expert point of view.
13. Strong curiosity and passion for continually learning about the luxury guest and uncovering new means to reach and engage him/her.
14. Comfortable working with cross-functional teams within a multinational company across multiple time zones.
15. Strong analytical skills with the ability to drive meaningful actions from data.
16. Proficiency with web analytics and attribution tools.
17. Results-oriented, thriving in an entrepreneurial environment.
18. Inventive problem solver, highly collaborative with a high level of accountability.
19. Able to work in Miami, FL with a hybrid 2-3 days/week in-office schedule.
20. US passport or green card.

In the course of our recruitment and selection process, we may make your Personal Information available to third parties such as recruitment agencies, intermediaries, and other business partners.

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