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- Aufgaben: Lead brand strategy for exciting categories like kids and orthopedics.
- Arbeitgeber: Join BIRKENSTOCK, a global leader in footwear with a rich history since 1774.
- Mitarbeitervorteile: Enjoy a dynamic work environment, design freedom, and excellent growth opportunities.
- Warum dieser Job: Shape the future of a beloved brand while making a real impact in the industry.
- Gewünschte Qualifikationen: 5+ years in brand management; strong marketing skills and proficiency in English required.
- Andere Informationen: Willingness to travel is essential for this role.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.
Join us in shaping the future at our location in Cologne as a
Senior Brand Manager Expansionary Categories Europe (m/f/d)
YOUR RESPONSIBILITIES:
- Take brand ownership for the expansionary categories such as the professional business, kids, or orthopedics.
- Manage holistically the planning, conception and execution of all brand activities as part of Birkenstock Europe\’s expansionary category offensive.
- Hold cross-channel brand responsibility across B2B and DTC, including brand activation.
- Drive planning and execution, from leveraging consumer insights to identifying the right channel/media mix to effectively convey Birkenstock’s vision, identity, and brand message, involving stakeholders throughout.
- Define content needs and coordinate internal and external stakeholders, e.g. Birkenstock Content House and/or (marketing) agencies.
- Own quality management of content production and the seasonal launch of consumer-facing brand activity.
- Develop and execute state-of-the-art media and brand activation plans.
YOUR EXPERIENCE AND COMPETENCIES:
- 5+ years of experience in brand management or marketing, preferably in lifestyle, fashion, healthcare, gastronomy, kids, or related industries.
- Proven ability to be structured, proactive, and solution focused.
- Strong cross-functional and marketing expertise, with a deep understanding of the business/industry. Experience in B2B marketing is advantageous.
- High proficiency with MS Office; Keynote and Adobe tools (e.g., InDesign, Acrobat) are a plus.
- Excellent written and verbal English skills; additional languages (e.g., German, French, Spanish) are beneficial.
- Willingness to travel on a regular basis to key markets, brand events, and content productions.
WE OFFER:
BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisitoin team is looking forward to receiving your online application!
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Senior Brand Manager Expansionary Categories Europe (m/f/d) Arbeitgeber: New Business
Kontaktperson:
New Business HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Senior Brand Manager Expansionary Categories Europe (m/f/d)
✨Tip Number 1
Familiarize yourself with BIRKENSTOCK's brand values and history. Understanding their deep-rooted tradition in shoemaking and commitment to quality will help you align your vision with theirs during discussions.
✨Tip Number 2
Highlight your experience in managing cross-channel brand strategies. Be prepared to discuss specific examples where you've successfully integrated B2B and DTC approaches, as this is crucial for the role.
✨Tip Number 3
Showcase your ability to leverage consumer insights effectively. Prepare to share how you've used data to inform brand activation plans and media strategies in your previous roles.
✨Tip Number 4
Demonstrate your proficiency with relevant tools like MS Office and Adobe products. If you have experience with content production or management, be ready to discuss how you've ensured quality in past projects.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Senior Brand Manager Expansionary Categories Europe (m/f/d)
Tipps für deine Bewerbung 🫡
Understand the Brand: Before applying, take some time to understand BIRKENSTOCK's brand values and history. Familiarize yourself with their product lines, especially in the expansionary categories like professional business, kids, and orthopedics.
Tailor Your CV: Make sure your CV highlights relevant experience in brand management or marketing, particularly in lifestyle, fashion, or related industries. Emphasize any B2B marketing experience you have, as this is advantageous for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your understanding of its market. Discuss how your skills and experiences align with the responsibilities of the Senior Brand Manager position.
Highlight Language Skills: Since excellent written and verbal English skills are required, ensure your application reflects this. If you speak additional languages like German, French, or Spanish, make sure to mention them prominently.
Wie du dich auf ein Vorstellungsgespräch bei New Business vorbereitest
✨Understand the Brand's Heritage
Familiarize yourself with BIRKENSTOCK's history and values. Knowing the brand's roots in shoemaking since 1774 will help you connect your experience to their legacy and demonstrate your passion for the brand.
✨Showcase Your Cross-Channel Experience
Prepare examples of your past work that highlight your ability to manage brand activities across various channels, including B2B and DTC. Be ready to discuss how you leveraged consumer insights to drive successful campaigns.
✨Highlight Your Project Management Skills
Since the role involves holistic planning and execution, emphasize your structured approach to project management. Share specific instances where you coordinated with multiple stakeholders to achieve a common goal.
✨Demonstrate Language Proficiency
If you speak additional languages, be sure to mention them during the interview. This can set you apart, especially in a global company like BIRKENSTOCK that values diverse communication skills.
