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- Aufgaben: Lead digital sales for Lycamobile, managing campaigns and optimizing customer journeys.
- Arbeitgeber: Join Lycamobile, a leading telecom provider focused on digital growth in Austria.
- Mitarbeitervorteile: Enjoy a dynamic work environment with opportunities for team development and strategic impact.
- Warum dieser Job: Shape the future of digital marketing in telecom while building a high-performing team.
- Gewünschte Qualifikationen: Expertise in digital acquisition, team management, and user experience optimization required.
- Andere Informationen: Be a key player in aligning digital strategies with business goals.
Das voraussichtliche Gehalt liegt zwischen 72000 - 100000 € pro Jahr.
We are looking for a Digital Sales Leader for our Austrian Business.
- Lead and manage Lycamobile’s digital acquisition channels, ensuring alignment with business goals and targets.
- Oversee campaign performance across paid media, social media, affiliates, and SEO to drive gross adds.
- Validate daily deliverables from JSM and ensure they align with cost-effectiveness and strategic objectives.
Team Onboarding and Development:
- Recruit and onboard an in-house digital team, including:
- Social Media Manager
- Content Creator
- Paid Media Manager
- SEO Specialist
- Affiliates Specialist
- Develop role-specific KPIs and ensure the team is equipped to take over operational responsibilities from external agencies.
Customer Journey Optimization:
- Evaluate and optimize Lycamobile’s website customer journey to enhance user experience and increase conversions.
- Benchmark against market competitors and implement best practices to improve digital touchpoints.
Agency Monitoring and Evaluation:
- Monitor and validate JSM’s performance, ensuring daily activities meet business goals and deliver value for spend.
- Benchmark JSM’s commercial terms and services against other leading digital agencies in the telecom sector.
- Provide actionable recommendations based on a thorough evaluation of alternative agencies.
Performance Measurement & Reporting:
- Regularly analyze and report on digital acquisition performance metrics, including ROI and gross adds.
- Identify areas for improvement and implement strategies to optimize campaign outcomes.
- Ensure timely resolution of all identified challenges impacting performance.
Stakeholder Collaboration:
- Work closely with internal stakeholders to address issues promptly and align digital initiatives with broader business goals.
- Act as a key liaison between Lycamobile and JSM to ensure seamless communication and execution of strategies.
Key Performance Indicators (KPIs):
- Gross adds achieved through digital channels.
- Successful onboarding of the in-house digital team within the consulting period.
- Improvement in website customer journey metrics (e.g., conversion rates, bounce rates).
- Effective cost management and maximized ROI on digital spend.
- Streamlined processes for collaboration between the in-house team and external agencies.
Qualifications:
- Demonstrated expertise in digital acquisition and sales within telecom or related industries.
- Proven ability to recruit, onboard, and manage high-performing digital teams.
- Experience optimizing website user experiences and conversion rates.
- Strong analytical and problem-solving skills for evaluating agency performance and spend.
- Excellent communication and leadership skills for managing stakeholders and cross-functional teams.
- Familiarity with digital marketing tools (e.g., Google Ads, Facebook Ads, SEO platforms, affiliate networks).
Key Traits:
- Results-oriented with a focus on measurable outcomes.
- Detail-driven with excellent organizational skills.
- Strategic thinker with the ability to execute operational plans effectively.
- Team builder and collaborator with strong interpersonal skills.
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Head of Digital Arbeitgeber: Lyca Mobile Group
Kontaktperson:
Lyca Mobile Group HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Head of Digital
✨Tip Number 1
Familiarize yourself with the latest trends in digital acquisition, especially within the telecom sector. Understanding the competitive landscape will help you articulate how you can drive gross adds and optimize campaigns effectively.
✨Tip Number 2
Highlight your experience in building and leading high-performing digital teams. Be prepared to discuss specific strategies you've used for onboarding and developing talent, as this is crucial for the role.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've measured and reported on digital performance metrics in the past. Being able to demonstrate your ability to identify areas for improvement will set you apart.
✨Tip Number 4
Prepare to discuss your approach to stakeholder collaboration. Think of examples where you've successfully aligned digital initiatives with broader business goals, as effective communication is key in this role.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Head of Digital
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Head of Digital position. Highlight key responsibilities and qualifications that resonate with your experience, especially in digital acquisition and team management.
Tailor Your CV: Customize your CV to reflect your expertise in digital sales and acquisition, particularly within the telecom industry. Emphasize your experience in managing digital teams and optimizing customer journeys.
Craft a Compelling Cover Letter: Write a cover letter that showcases your leadership skills and strategic thinking. Discuss specific examples of how you've successfully managed digital campaigns and improved performance metrics in previous roles.
Highlight Relevant Skills: In your application, make sure to highlight your familiarity with digital marketing tools and your analytical skills. Mention any experience you have with performance measurement and reporting, as these are crucial for the role.
Wie du dich auf ein Vorstellungsgespräch bei Lyca Mobile Group vorbereitest
✨Showcase Your Digital Expertise
Be prepared to discuss your experience in digital acquisition and sales, particularly within the telecom sector. Highlight specific campaigns you've led, focusing on metrics like ROI and gross adds to demonstrate your impact.
✨Emphasize Team Leadership Skills
Since this role involves recruiting and managing a digital team, share examples of how you've successfully onboarded and developed high-performing teams in the past. Discuss your approach to setting KPIs and ensuring team alignment with business goals.
✨Discuss Customer Journey Optimization
Prepare to talk about your strategies for enhancing user experiences on websites. Bring examples of how you've improved conversion rates and reduced bounce rates, and be ready to benchmark against competitors.
✨Demonstrate Analytical Skills
Highlight your ability to analyze performance metrics and provide actionable insights. Be ready to discuss how you've identified areas for improvement in past roles and the strategies you implemented to optimize campaign outcomes.
