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- Aufgaben: Design and implement CRM strategies to boost player engagement and retention.
- Arbeitgeber: Join a dynamic team focused on enhancing player experiences in the gaming industry.
- Mitarbeitervorteile: Enjoy wellness perks, health insurance, and fun company events like Beer Fridays!
- Warum dieser Job: Be part of a creative environment where your strategies directly impact player satisfaction and loyalty.
- Gewünschte Qualifikationen: 3+ years in Casino CRM with expertise in segmentation, automation, and data analysis required.
- Andere Informationen: Fluency in multiple languages is a plus; relocation support available if needed.
Das voraussichtliche Gehalt liegt zwischen 48000 - 84000 € pro Jahr.
Your role will involve designing and implementing effective CRM strategies to enhance player engagement and retention across multiple channels. You will also oversee segmentation and automation initiatives while ensuring compliance with data protection regulations, all aimed at maximizing player ROI and optimizing their journey with our brand.
Key Responsibilities:
- Design and implement CRM strategies and player journeys across various communication channels, including email and SMS.
- Develop and manage segmentation and automation strategies to enhance player engagement and maximize ROI
- Create and oversee onsite promotions and retention campaigns to maintain player interest and loyalty.
- Manage and update email templates to ensure consistent branding and messaging.
- Optimize funnels for newly funded players to improve conversion rates and enhance their onboarding experience.
- Ensure all CRM marketing activities comply with the latest GDPR and local regulations regarding data protection and privacy.
- Analyse campaign performance and player behaviour to refine strategies and drive continuous improvement.
- Collaborate with cross-functional teams, including marketing and product, to align CRM initiatives with overall business objectives.
- Stay informed about industry trends and best practices to implement innovative CRM solutions that enhance player experiences.
Qualifications:
- Over 3 years of demonstrated experience in Casino CRM, working with various brands and across different regions.
- Strong expertise in player segmentation, targeting strategies, and behavioural analysis to optimize customer engagement.
- In-depth understanding of automation processes, customer journey mapping, and lifecycle marketing strategies to enhance player experiences.
- Extensive knowledge of player bonuses, incentives, and retention programs within a digital/online environment.
- Proven track record of utilizing advanced CRM tools (such as FastTrack and Salesforce) with a focus on optimizing CRM systems for improved performance.
- Ability to analyse data-driven insights to inform strategic decisions and improve player retention metrics.
- Strong communication and interpersonal skills to build relationships with stakeholders and enhance team collaboration.
- Fluent in English, with proficiency in additional languages (Norwegian, French, German, Finnish) considered a significant asset.
What we offer:
- Attractive remuneration package
- Wellness benefit (after probation)
- Optician/Spectacle and Blue Lens Benefit (after probation)
- Health Insurance (after probation)
- Breakfast/lunch all week
- Monthly snacks allowance
- Training support
- Modern office facilities
- Exciting Company Events
- Beer Fridays
- Refer a friend bonus
- Relocation package (if required)
Adress:
Senior CRM Manager Arbeitgeber: Innovative Workforce Solution Ltd
Kontaktperson:
Innovative Workforce Solution Ltd HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Senior CRM Manager
✨Tip Number 1
Familiarize yourself with the latest trends in CRM strategies, especially in the gaming industry. This knowledge will help you demonstrate your expertise during discussions and show that you're proactive about staying updated.
✨Tip Number 2
Network with professionals in the casino CRM space. Attend industry events or join online forums to connect with others who can provide insights or even referrals for opportunities at StudySmarter.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM campaigns you've managed. Highlight your experience with segmentation and automation, as these are key components of the role we're looking to fill.
✨Tip Number 4
Showcase your analytical skills by being ready to talk about how you've used data to drive decisions in past roles. This will align well with our focus on optimizing player engagement and retention.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Senior CRM Manager
Tipps für deine Bewerbung 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior CRM Manager position. Make sure you understand the key responsibilities and qualifications required, as this will help you tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in Casino CRM and any specific achievements related to player engagement and retention. Use metrics and examples to demonstrate how you've successfully implemented CRM strategies in the past.
Showcase Your Skills: Make sure to highlight your expertise in player segmentation, automation processes, and data analysis. Mention any advanced CRM tools you have used, such as FastTrack or Salesforce, and how they contributed to your success in previous roles.
Tailor Your Application: Customize your cover letter to reflect your understanding of the company's goals and how your skills align with their needs. Mention your ability to collaborate with cross-functional teams and stay updated on industry trends, as these are crucial for the role.
Wie du dich auf ein Vorstellungsgespräch bei Innovative Workforce Solution Ltd vorbereitest
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in Casino CRM, focusing on specific strategies you've implemented. Highlight your knowledge of player segmentation and automation processes, as these are crucial for the role.
✨Demonstrate Data-Driven Decision Making
Prepare examples of how you've used data analysis to refine CRM strategies and improve player retention metrics. Discuss any advanced CRM tools you've utilized, like FastTrack or Salesforce, to optimize performance.
✨Understand Compliance and Regulations
Familiarize yourself with GDPR and local data protection regulations. Be ready to explain how you ensure compliance in your CRM activities, as this is a key responsibility of the role.
✨Collaborate and Communicate Effectively
Highlight your ability to work with cross-functional teams. Share examples of how you've aligned CRM initiatives with broader business objectives, showcasing your strong communication and interpersonal skills.
