Bundesliga International GmbH

Bundesliga International GmbH is a subsidiary of the DFL Deutsche Fußball Liga, responsible for the international marketing of the Bundesliga and Bundesliga 2. The company manages the distribution of media rights, sponsorship, and licensing activities worldwide. It aims to enhance the global presence and popularity of German football by leveraging strategic partnerships and innovative digital solutions. The organization also focuses on expanding the league’s fan base through various engagement initiatives and localized content. Additionally, it provides support to international broadcasters and partners to ensure high-quality production and delivery of Bundesliga matches. The company plays a crucial role in promoting the Bundesliga brand and its values, such as integrity, tradition, and excellence. By fostering relationships with key stakeholders, it contributes to the overall growth and success of German football on the global stage. The organization is committed to sustainability and corporate social responsibility, aligning its operations with environmental and social governance standards. Through its efforts, it strives to create a lasting impact on the international sports community.