Marketing Lead

Purpose Statement

We are looking for a Director Marketing to develop marketing plans and strategies in order to deliver measurable results. The key ownership area of this role is to ensure marketing campaigns achieve their objectives. You will work with the Global Marketing Team to create, execute and monitor the performance of campaigns. To succeed you’d have excellent project management skills with experience running multiple projects and delivering reports on ROI.

We offer a career with great growth opportunities, an independent work environment, and a dynamic, supportive company with a strong ethical culture. You will work with a team with a passion for their work, a good sense of fun, and a strong work ethic. We offer a collaborative environment that encourages and supports growth and allows you to self-develop, define new ways of doing things, and explore new paths.

The Values of sa.global

1. Contribute towards a working environment that represents “one sa.global” where everyone is seen as an equal, and equality and diversity is championed.
2. Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism.
3. Come as you are, make work fun & successful, and foster an always learning mentality.

Areas of Responsibility

1. Create integrated marketing campaigns based on market segments to gain new customers and build repeat business.
2. Brief and oversee the work of internal and external agencies, such as content, digital, and design, who will deliver much of the campaign activity.
3. Evaluate and manage external vendors for content syndication, webinars, virtual/physical events as required.
4. Represent the Go-To-Market/Marketing perspective in local leadership meetings and decisions.
5. Track and evaluate KPIs of all marketing channels and determine necessary adjustments to optimize overall marketing effectiveness.
6. Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels.
7. Set up and execute demand generation programs to generate new leads, increase pipeline velocity and progress existing leads and opportunities.
8. Leverage segmentation and buying group data to define target audiences and channels of reach for demand programs.
9. Have a firm understanding of historical campaign performance by segment, audience, product, channel, content type/asset and region to drive data-driven strategic campaign recommendations.
10. Forecast marketing campaign growth and ROI for marketing campaigns.
11. Work within a budget and report any overspend.
12. Deliver regular reports of campaign performance and results, including web analysis and evaluation of KPIs.
13. Collect feedback and use data to inform new campaigns and the evaluation of existing campaigns.
14. Close collaboration with local leadership team in sales and delivery as well as global marketing teams.

Skills and Experience

1. Ideally a bachelor’s degree in communication, digital marketing or related fields, or equivalent.
2. Significant (5 years’ minimum) relevant or related job experience.
3. Strong problem-solving skills.
4. Exceptional communication and project management skills.
5. High level of cross-boundary and intercultural communication.
6. In-depth knowledge of running B2B campaigns around Enterprise Applications.
7. Ability to manage several marketing campaigns simultaneously.
8. Proven experience in different marketing tactics (Digital, Event, ABM, etc.) is ideal.
9. SaaS and PaaS understanding.
10. Knowledge of Microsoft Business Applications D365 & Power Platform.
11. Experience with Microsoft Sales & Industry Plays and Co-Marketing is advantageous.
12. Fluent language skills in German and English are a must.

Travel

Occasional travel within Germany and abroad.

Location

Germany – Remote

Who is sa.global

sa.global addresses industry challenges through vertical-focused solutions. Our solutions and services are 100% based on Microsoft Business Applications and the Microsoft Business Cloud, and benefit various sectors. Our global organization has a 1000-member team across 25 countries.

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