Principal Product Marketing Manager (m/f/d)

Apply Now

Are you ready to make an impact in product marketing? As our Senior Product Marketing Manager, you’ll shape messaging, drive strategy, and collaborate with a dynamic, international team to deliver innovative campaigns and customer-focused initiatives. Equipped with the tools, support, and freedom to own your work, you’ll be at the forefront of the rapidly expanding security and compliance market. Become the champion of our innovative multi-suite hybrid software solution—join us today!

We protect the people behind the data

We are a fast-growing security and compliance tech company with a clear purpose: we protect the people behind the data. With over 250 team members worldwide and with offices in Munich, Berlin, London, Vienna and Stockholm we help more than 4,000 global customers get certified fast and build a strong and scalable risk posture. With AI-powered automation, self-serve capabilities and additional tailored expert advice, we offer our customers a seamless security and compliance experience to stay ahead of the rapidly evolving security landscape and challenges like the surge in cyber-attacks.

What you’ll be doing:

• You establish and maintain compelling value propositions with supporting materials like website content, demos, 2-pagers, and thought leadership.
• You collaborate with cross-functional teams to ensure GTM campaigns are leveraging the latest product value propositions and messaging.
• You produce customer marketing assets such as case studies and video testimonials to highlight product success stories.
• You engage with customers to understand their pain points, needs, and use cases, leveraging these insights to create impactful customer marketing assets and collateral.
• You conduct detailed competitive and market analyses for product segments, guiding the product roadmap and creating sales-focused battlecards.
• You develop, maintain, and deliver sales enablement content and tools to empower the sales team.
• You work across departments to drive product-led growth through product trials and user-focused onboarding experiences.

What you’ll get in return:

• The freedom, trust, and tools to do what you love and make an impact in a purpose-driven company, committed to doing genuine good in the digital world.
• Enjoy a high degree of flexibility with tailored working hours, choice of work location, and benefits that support your lifestyle, health, and family needs.
• Join a secure, future-focused role in a dynamic scale-up positioned to make a major impact in the rapidly expanding Security & Compliance market.
• Grow along expert or leadership paths with support from employee accelerator programs, bi-annual feedback cycles, and a personal training budget.
• Work in an environment that values autonomy, rapid decision-making, a flat hierarchy, and collaborative, eye-level communication to keep things moving forward.

What you’ll need to strive in your new position:

• 7-10 years of experience in product marketing, ideally within the B2B SaaS tech industry.
• In-depth understanding of sales processes, conversion points, customer journeys, and pipeline generation.
• Proven track record of driving organic growth and contributing to pipeline development.
• Expertise in developing and executing go-to-market (GTM) strategies and plans.
• Exceptional storytelling, content creation, and presentation skills, with the ability to captivate and engage audiences.
• Native English proficiency.
• Experience in the security, privacy, and compliance sector a plus.
• Familiarity with product-led growth strategies and practices a plus.

LAST BUT NOT LEAST.FROM THE BOTTOM OF OUR HEARTS:

No matter your origin, ethnicity, gender identity, religion or individual requirements; at DataGuard, all that counts is the person you are. As Guards and Guardettes, we are united not only by our dedication, but also by our shared belief in our purpose: Protect the people behind the data. Convince us with your personality and your skills– and together we will make great things happen. We are looking forward to meeting you!

#LI-DNI

#J-18808-Ljbffr