Auf einen Blick
- Aufgaben: Lead strategic plans for athletes and create engaging events to connect with the community.
- Arbeitgeber: Join Canyon, a global leader in the bike industry, fostering innovation and teamwork.
- Mitarbeitervorteile: Enjoy 30 days of vacation, employee discounts on bikes, and bonuses for holidays.
- Warum dieser Job: Be part of a dynamic team that values collaboration and makes an impact in sports.
- Gewünschte Qualifikationen: 3-5 years in Sports Marketing, strong communication skills, and a passion for cycling required.
- Andere Informationen: Frequent travel is essential for building relationships in the sports market.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
We are a community open to everyone. One global team where everyone counts.
Join the Canyon team and work at the cutting edge of the bike industry, with a job as versatile and exciting as the bikes we develop. All in an open, international atmosphere where teamwork, collaboration, true innovation, and a dynamic workplace are all part of our everyday. Ready to ride with us?
YOUR JOB AS PART OF CANYON CREW
– Develop comprehensive strategic plans for our athletes in collaboration with various internal teams, including marketing, sales, and product development.
– Create innovative concepts and coordinate various events involving our athletes to strengthen relationships and engage our community
– Collaborate with the Pro Sport Performance Team to enhance equitable athlete contracts that maximize partnership opportunities and align with Canyon’s brand values.
– Partner with our Social Media team and brand managers to identify and create engaging content opportunities for our athletes and teams across multiple platforms.
– Network to build strong and collaborative relationships with athlete partners, sponsors, and external stakeholders to enhance Canyon’s visibility and impact in the sports community.
– Analyze market trends and competitor strategies to inform the development of marketing initiatives tailored to the cycling industry.
– Implement performance metrics and KPIs to assess the effectiveness of athlete partnerships and marketing campaigns, providing regular reports to stakeholders.
– Attend and participate in key industry events, trade shows, and sports competitions to represent Canyon and cultivate connections within the cycling community.
HOW TO BECOME PART OF THE RACE
– You have a minimum of three to five years’ experience in a Sports Marketing or Brand role – ideally within Professional Cycling or a related sport.
– Previous experience in the sports industry or a genuine passion for cycling is a significant advantage; experience working directly with athletes is a plus.
– You bring excellent communication skills, with a focus on critical thinking and problem-solving abilities, particularly in high-pressure and multitasking situations.
– You possess a proactive attitude towards change and can adapt the Sports Marketing strategy as needed to align with evolving business objectives.
– You have the ability to manage several projects simultaneously while maintaining attention to detail and meeting deadlines.
– You are open to frequent travel, understanding its importance in building relationships and gaining insights into the sports market.
– Your excellent written and spoken English language skills will be essential for effective communication during meetings, presentations, and partnerships.
– You have a passion for sports with an innate ability to cultivate community and culture, fostering connections between athletes, fans, and the brand.
– Strong knowledge of digital marketing tools and techniques, with experience in leveraging social media platforms effectively to engage audiences and promote athlete partnerships.
HIGHLIGHTS ON YOUR CANYON TOUR
- Fair and performance-related remuneration as well as Christmas and holiday bonuses
- 30 days holiday per year
- Bikes and accessories at attractive employee conditions
- From a pool of Canyon bikes, you can take your current favorite home with you on loan
- Canyon Crew Rides and employee events
- Subsidised D-Ticket
- Company pension scheme
- Social and health consultation program
- Support in balancing work and family life, especially during holiday periods
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SPORTS MARKETING MANAGER (M/F/D) Arbeitgeber: Canyon Bicycles GmbH

Kontaktperson:
Canyon Bicycles GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: SPORTS MARKETING MANAGER (M/F/D)
✨Tip Number 1
Make sure to immerse yourself in the cycling community. Attend local races, join cycling clubs, and engage with athletes on social media. Building these connections can give you insights into the industry and help you stand out as a candidate.
✨Tip Number 2
Stay updated on the latest trends in sports marketing and the cycling industry. Follow relevant blogs, podcasts, and social media accounts to understand what strategies are currently working and how you can bring fresh ideas to Canyon.
✨Tip Number 3
Showcase your passion for cycling in your conversations and networking efforts. Whether it's discussing your favorite rides or sharing experiences from events, demonstrating your enthusiasm can resonate well with the Canyon team.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed athlete partnerships or marketing campaigns in the past. Highlighting measurable outcomes will demonstrate your ability to contribute effectively to Canyon's goals.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: SPORTS MARKETING MANAGER (M/F/D)
Tipps für deine Bewerbung 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sports marketing or brand roles, especially within professional cycling. Emphasize any direct work with athletes and your passion for the sport.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Canyon's values and how your skills align with their needs. Mention specific experiences that demonstrate your ability to develop strategic plans and engage with athletes.
Showcase Communication Skills: In your application, provide examples of your excellent communication skills. Highlight situations where you successfully navigated high-pressure environments or collaborated with diverse teams.
Highlight Digital Marketing Expertise: Detail your knowledge of digital marketing tools and techniques. Include examples of how you've effectively used social media platforms to engage audiences and promote partnerships in previous roles.
Wie du dich auf ein Vorstellungsgespräch bei Canyon Bicycles GmbH vorbereitest
✨Show Your Passion for Cycling
Make sure to express your genuine passion for cycling during the interview. Share personal experiences or stories that highlight your connection to the sport, as this will resonate with the team and demonstrate your commitment to the industry.
✨Highlight Relevant Experience
Discuss your previous roles in sports marketing or brand management, especially if they relate to professional cycling. Be prepared to provide specific examples of successful campaigns or projects you've managed that align with Canyon's goals.
✨Demonstrate Strong Communication Skills
Since excellent communication is key for this role, practice articulating your thoughts clearly and confidently. Prepare to discuss how you handle high-pressure situations and multitasking, providing examples from your past experiences.
✨Prepare for Questions on Market Trends
Research current market trends and competitor strategies in the cycling industry. Be ready to discuss how these insights could inform Canyon's marketing initiatives and athlete partnerships, showcasing your analytical skills and strategic thinking.