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- Aufgaben: Lead global brand strategy and execute innovative product initiatives for Kao's beauty brands.
- Arbeitgeber: Join Kao, a global leader in beauty and personal care, committed to innovation and sustainability.
- Mitarbeitervorteile: Enjoy a hybrid working model, competitive salary, and opportunities for professional growth.
- Warum dieser Job: Be part of a dynamic team shaping the future of beauty with impactful marketing strategies.
- Gewünschte Qualifikationen: University degree in Business Management with Marketing focus; experience in Brand Management required.
- Andere Informationen: This is a permanent, full-time position based in Darmstadt.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
As a Brand Manager with Kao, you will be responsible for the implementation of a brand vision and strategy of masterbrands, subbrands and category to deliver a robust, cross functionally and globally aligned 3-5 year product initiative calendar, including all relevant marketing mix elements to meet long term net sales and profit goals.
This is a permanent, full-time position based in Darmstadt (hybrid working model).
You will:
- Execute global strategy with dedicated 3-5 years New Product Development (NPD) master plan for regional execution (EMEA, AM and/or ASIA).
- Execute aligned NPD plans and brand strategy with internal and external stakeholders for the short- and midterm planning.
- Ensure NPD master plan delivers against global and regional net sales and profit targets, support line manager to adjust in case of miss.
- Develop global or regional specific product concepts and execute the entire Marketing Mix, including business analyses (sales, profitability, etc.), market monitoring & evaluation, and competitor analyses (e.g., assessment of data, interpretation of developments, identification of business opportunities).
- Responsible for insight generation: analysis of stylists and salon clients, initiation of market research projects, and interpretation of the results.
- Manage, coordinate and supervise projects in respective areas of responsibility, in collaboration with internal stakeholders (e.g., R&D, SCM). Manage budget and agencies.
- Develop communication/brand image campaigns together with Creative & Communication and ensure all masterbrand/subbrand requirements are met.
You have:
- University degree/Master in Business Management with a focus on Marketing.
- Several years of professional experience in Brand Management – preferably in beauty/global product management.
- Ability to lead assigned multifunctional project teams.
- Ability to manage conflicting parties (Global, Regional, Local, Project Team including RD, GSC, Legal, etc.) and achieve alignment.
- Conceptual, strategical and analytical skills, capability of abstract reasoning and creative thinking.
- Good technical understanding and high affinity for the product group/hair cosmetics sector.
- Highly self-motivated, results-oriented and entrepreneurial.
- Excellent knowledge of written and spoken English.
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Brand Manager (m/w/d), Salon, Global Arbeitgeber: AFM - Association Française du Marketing
Kontaktperson:
AFM - Association Française du Marketing HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Brand Manager (m/w/d), Salon, Global
✨Tip Number 1
Familiarize yourself with Kao's brand portfolio and their specific masterbrands and subbrands. Understanding their positioning in the market will help you articulate how your experience aligns with their vision during discussions.
✨Tip Number 2
Network with professionals in the beauty and cosmetics industry, especially those who have experience in brand management. Engaging with them can provide insights into the role and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in hair cosmetics and global marketing strategies. Being knowledgeable about current market dynamics will demonstrate your passion and readiness to contribute to Kao's goals.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed multifunctional teams and projects in the past. Highlighting your leadership skills and ability to navigate complex stakeholder environments will be crucial.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Brand Manager (m/w/d), Salon, Global
Tipps für deine Bewerbung 🫡
Understand the Brand: Dive deep into Kao's brand values and product offerings. Familiarize yourself with their masterbrands and subbrands to tailor your application to reflect your understanding of their market positioning.
Highlight Relevant Experience: Emphasize your previous experience in Brand Management, especially in the beauty or global product management sectors. Use specific examples that demonstrate your ability to execute marketing strategies and manage multifunctional teams.
Showcase Analytical Skills: Since the role requires strong analytical capabilities, include instances where you've successfully conducted market analyses or developed product concepts based on data insights. This will showcase your strategic thinking and problem-solving skills.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the hair cosmetics sector. Discuss how your entrepreneurial spirit and results-oriented mindset align with Kao's goals.
Wie du dich auf ein Vorstellungsgespräch bei AFM - Association Française du Marketing vorbereitest
✨Understand the Brand Vision
Make sure you have a clear understanding of Kao's brand vision and strategy. Be prepared to discuss how your experience aligns with their goals and how you can contribute to executing their 3-5 year product initiative calendar.
✨Showcase Your NPD Experience
Highlight your previous experience in New Product Development (NPD). Be ready to provide specific examples of how you've successfully executed NPD plans and aligned them with brand strategies in past roles.
✨Demonstrate Analytical Skills
Prepare to discuss your analytical skills, particularly in market monitoring and competitor analysis. Share examples of how you've used data to identify business opportunities and drive brand success.
✨Emphasize Collaboration and Leadership
Since the role involves managing multifunctional project teams, be ready to talk about your leadership style and how you've successfully managed conflicting parties in previous projects. Highlight your ability to achieve alignment among diverse stakeholders.
