Senior Communication & Content manager BtoB

Your daily workout

In the context of an ambitious rebranding and brand evolution, we are seeking an experienced Senior Communication and Content Manager BtoB to join our marketing team. This role will be pivotal in defining and executing a BtoB content strategy that enhances brand identity and engagement within a highly competitive landscape.
The ideal candidate will bring both strategic insight and creativity, contributing to the successful repositioning of our brand in an evolving market.

Content production :

• Create and drive our BtoB editorial strategy on all channels to position our brand as a key opinion leader on corporate wellbeing. Share the brand tone of voice and guidelines to align the whole company on key messaging.
• Content production: redact and deploy compelling marketing assets and campaigns, including emails, blog articles, videos, events, guides, customer testimonials, webinars, whitepapers, social media, and content for the sales team.
• SEO: redact SEO optimized blog articles.
• Conduct market and customer research to understand the target audience and create relevant and engaging copy.

Communication:

• Identify the most effective consumer touchpoints for the brand and plan strategically your calendar and campaign in coordination with teams (Brand, Sales, Acquisition…) to increase awareness toward HR targets and generate qualified leads.
• Act as the main owner of your plan from the brief to its delivery, managing budgets, internal contributors, and freelancers.
• Collaborate with the BtoC brand manager to deploy global marketing campaigns for the brand and ensure their coordination and monitoring.
• Organize events and co-branding campaigns in partnerships with targeted actors to increase our reach.
• Collaborate with other departments, such as the sales team, to develop cohesive marketing materials and launch impactful activations to support our business.
• Optimize your actions thanks to regular reports on your campaigns, and a deep understanding of our business and audiences.
• You will also be responsible for supervising and supporting an intern dedicated to BtoB content.

Your fitness level

• At least 6 years‘ experience as a content manager in a start-up or medium-sized company (B2B a plus)
• Based in Paris only
• Excellent copywriting skills.
• Take charge of your projects from A to Z (retroplanning, team coordination, budgets).
• Be able to onboard people on your vision.
• You are motivated by performance measurement and optimization.
• You are looking for constant innovation in your field and are sensitive to the subject of well-being in the workplace.

Your training goal for your first 6 months

• Onboard in the company, meet your key stakeholders and collaborate with them.
• Build your BtoB content strategy to support our brand image as well as our lead generation goals.
• Take part in our rebranding project, optimize our BtoB material to adapt it to the new identity, and roll out the most effective rebranding campaign to our BtoB audiences.
• Conduct customer research to better understand our personas and set up processes with sales teams to act as a sales enabler.
• Organize our big BtoB annual event with our event & growth teams as well as our partners.

The equipment we provide

• A flexible, inclusive, and international work environment.
• A great professional journey in a fast-growing scale-up.
• Free Gymlib subscription.
• Sodexo meal vouchers (8€/day).
• Alan health insurance.

Your warm-up plan

• Meet Dolihane, our Talent Acquisition Manager.
• Interview with your manager Laeticia, Team lead Brand & Communication.
• Use case & restitution.
• Come in person to our office for a chat with the marketing team & final quick call with Nadja, the Global Head of Marketing.

Contact Information

Please upload your CV.

Contact person: Dolihane Feddag
#1460

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