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- Aufgaben: Lead the development and execution of go-to-market strategies for Smartly’s Media suite.
- Arbeitgeber: Smartly is an AI-powered advertising tech company transforming ad experiences for global brands.
- Mitarbeitervorteile: Join a diverse team, enjoy a collaborative culture, and work with top brands in media advertising.
- Warum dieser Job: Make a real impact by optimizing media investments for major brands in a fast-paced environment.
- Gewünschte Qualifikationen: 10+ years in Product Marketing, strong storytelling, analytical skills, and proven GTM strategy experience required.
- Andere Informationen: Be part of a multinational team dedicated to diversity, equity, and inclusion.
Das voraussichtliche Gehalt liegt zwischen 72000 - 108000 € pro Jahr.
Principal Product Marketing Manager – Media
Berlin
Are you passionate about helping the world’s largest brands navigate the evolving media advertising landscape? Join Smartly! We are looking for a seasoned Product Marketing professional to drive the growth of our Media suite and empower customers to optimize their media investments across platforms.
About the Role
In this role, you will act in an individual contributor capacity to own the development and execution of go-to-market (GTM) strategies to accelerate adoption of Smartly’s solutions. You will collaborate closely with cross-functional teams, including Product, Sales, Support, Customer Success, and Marketing, to deliver compelling messaging and ensure customers realize the full value of Smartly’s Media suite.
Key Responsibilities
- Develop and execute GTM strategies to launch and scale creative solutions in partnership with Product Managers and Commercial teams.
- Create compelling messaging and positioning for Smartly Media suite, collaborating with Sales Enablement to train commercial teams effectively.
- Represent advertiser needs, analyze the ad ecosystem, and track competitive trends to inform product decisions and GTM plans.
- Conduct research through client feedback, product adoption data, competitive analysis, and market trends to identify opportunities.
- Develop clear success metrics and analyze the results of strategies to drive continuous improvement.
- Communicate new product features to internal teams, ensuring alignment and readiness for releases.
- Act as a liaison between Product, Marketing, Sales, and Customer Success teams to ensure consistent messaging and strategic alignment across customer touchpoints.
- Provide insights from market research, customer feedback, and competitive analysis to influence product development and roadmap prioritization.
- Measure marketing initiatives and product adoption strategies, iterating based on performance insights.
- Identify and address barriers to product adoption with targeted campaigns, incentives, or tools to increase usage.
Qualifications
- 10+ years of experience in Product Marketing, ideally in advertising technology, with a focus on media or social advertising.
- Exceptional storytelling skills with a proven ability to create differentiated messaging and narratives.
- Strong analytical and project management skills to prioritize opportunities and lead cross-functional initiatives.
- Outstanding communication skills, with the ability to convey complex ideas clearly.
- Proven track record of developing and executing successful GTM strategies with measurable results.
- Ability to balance strategic vision with execution, seamlessly navigating between big-picture thinking and detailed work.
Meet Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. We are the only company managing creative and media for 700+ brands worldwide and $5B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.
Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
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Principal Product Marketing Manager - Media Arbeitgeber: Tbwa Chiat/Day Inc
Kontaktperson:
Tbwa Chiat/Day Inc HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Principal Product Marketing Manager - Media
✨Tip Number 1
Familiarize yourself with the latest trends in media advertising technology. Understanding the current landscape will help you speak confidently about how Smartly's solutions can address the needs of potential clients.
✨Tip Number 2
Network with professionals in the advertising technology space. Attend industry events or webinars to connect with others who share your passion and may provide insights into the role or company culture at Smartly.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've executed in the past. Highlight measurable results to demonstrate your impact and how you can bring that experience to Smartly.
✨Tip Number 4
Showcase your storytelling skills by preparing a brief presentation on a hypothetical product launch for Smartly’s Media suite. This will illustrate your ability to create compelling messaging and strategic alignment across teams.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Principal Product Marketing Manager - Media
Tipps für deine Bewerbung 🫡
Understand the Role: Take the time to thoroughly read the job description for the Principal Product Marketing Manager position. Understand the key responsibilities and qualifications required, and think about how your experience aligns with them.
Craft a Compelling Cover Letter: Write a cover letter that highlights your passion for media advertising and your relevant experience in product marketing. Use storytelling to convey your achievements and how they relate to the role at Smartly.
Showcase Your Analytical Skills: In your CV and application, emphasize your analytical skills and any experience you have with market research, competitive analysis, and developing GTM strategies. Provide specific examples of how you've used these skills to drive results.
Tailor Your CV: Customize your CV to reflect the qualifications listed in the job description. Highlight your 10+ years of experience in product marketing, particularly in advertising technology, and ensure your storytelling and communication skills are evident.
Wie du dich auf ein Vorstellungsgespräch bei Tbwa Chiat/Day Inc vorbereitest
✨Showcase Your Storytelling Skills
As a Principal Product Marketing Manager, exceptional storytelling is key. Prepare to share examples of how you've crafted compelling narratives and messaging in previous roles, especially in the context of media or advertising technology.
✨Demonstrate Analytical Prowess
Highlight your strong analytical skills by discussing specific instances where you've used data to inform product decisions or GTM strategies. Be ready to explain how you measure success and iterate based on performance insights.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples that showcase your ability to collaborate effectively. Discuss how you've aligned messaging and strategies across different departments like Sales, Product, and Customer Success.
✨Understand the Competitive Landscape
Research Smartly's position in the market and be prepared to discuss competitive trends. Show that you can analyze the ad ecosystem and represent advertiser needs, which will demonstrate your readiness to contribute to product development and GTM plans.
