App Marketing Manager Berlin Regular

Flix is seeking a results-oriented App Marketing Manager to lead and optimize paid advertising campaigns for our mobile app on both Android and iOS ecosystems. This role focuses exclusively on paid user acquisition, ensuring high-performance campaigns that drive app performance and boost user engagement. As a key player in the marketing team, you will strategize, execute, and analyze campaigns across digital platforms to achieve measurable growth.

Your Tasks – Paint the world green

1. Paid Advertising Strategy and Execution:

1. Design, launch, and manage paid user acquisition campaigns on platforms like Google Ads, Apple Search Ads, and programmatic networks.
2. Optimize campaigns to achieve key performance indicators (KPIs) such as cost-per-install (CPI), cost-per-action (CPA), and return on ad spend (ROAS).
3. Collaborate with internal and external creative teams to develop and test ad assets tailored to different audiences and platforms.
4. Identify new advertising channels and opportunities for app user growth.

2. Campaign Optimization:

1. Continuously monitor campaign performance and apply data-driven insights to enhance results.
2. Conduct A/B testing on targeting, creatives, and bidding strategies to improve campaign efficiency.
3. Implement and refine advanced audience segmentation to target high-value users.

3. Performance Analysis and Reporting:

1. Leverage analytics tools (e.g., Adjust, AppsFlyer, Firebase, SplitMetrics) to track and evaluate campaign performance.
2. Prepare detailed performance reports, including actionable recommendations to improve future campaigns.
3. Analyze user acquisition trends and provide insights to inform broader marketing strategies.

4. Budget Management:

1. Full channel ownership. Plan and manage campaign budgets, ensuring efficient allocation across platforms and campaigns.
2. Forecast budget needs and align spending with business goals and user acquisition targets.

5. Collaboration and Alignment:

1. Partner with regional marketing teams to align paid campaigns with local market objectives.
2. Coordinate with CRM, retention, and product teams to ensure a seamless user experience post-acquisition.

Your Profile – Ready to hop on board

1. Bachelor’s degree in Marketing, Business, or a related field.
2. 2-4 years of experience in managing paid advertising campaigns for mobile apps. Experience in the travel sector is a plus.
3. Hands-on experience with Google Ads, Apple Search Ads, Programmatic, and other performance marketing platforms.
4. Proficiency with app tracking and analytics tools like Appsflyer, Adjust, or Firebase.
5. Strong analytical skills, with the ability to interpret data and optimize campaigns accordingly.
6. Excellent project management skills and attention to detail.

Our Perks – More than just a job

1. You have an impact. With innovation and smart technology, we are creating the easiest way to travel. We want your ideas and give you autonomy to make them reality.
2. Flix is flexible. Organize your own schedule with trust-based hours and up to 60 days of working from (m)anywhere. We are an office-first company, and we encourage all employees to come regularly to their local office.
3. Travelling is our passion. Discover the world with your free Flix rides and bring along your friends and family for half price.
4. Teamwork makes the dream work. Our FlixTeam has people from over 80 different nations. We work in a multicultural environment where we can challenge and support each other.
5. We’re not only green in color. We’re building for the long term, and that means protecting our planet. We constantly test new green technologies and compensate for the CO2 after all our business travel since 2018.
6. Your well-being is important to us. To treat your mind and body we will give you a competitive paid time off package, mental health support including 1:1 consultations with a psychologist, and a neat discount on UrbanSportsClub memberships.

Want to rewrite the history of mobility with us? Then join our ride and apply now. We’re excited to hear from you! We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don’t meet 100% of the requirements, we still encourage you to apply.

About Flix

We are a global mobility provider with headquarters in Europe and the United States. Since 2013, we have changed the way millions of people have traveled, offering new alternatives for convenient, affordable and eco-friendly travel. Thanks to a unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world – and our journey has just begun.

Flix is proud to be an Equal Opportunity Employer. We celebrate diversity and do not discriminate on the basis of race, color, religion, gender (including pregnancy and gender identity), national, social or ethnic origin, political affiliation, sexual orientation, marital status, disability, age, veteran status, or other legally protected characteristics. All employment decisions are based on business needs, job requirements, competence and merit.

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