Market Performance Lead - Reactivations (m/f/x)

Market Performance Lead – Reactivations (m/f/x)

Berlin, Berlin, Germany

The role

As the Market Performance Lead for Reactivations , you will play a key leadership role within our Reactivations team, driving marketing strategies that strengthen customer reactivation efforts across all of our international markets for both our Meal Kit and Ready-to-Heat (RTH) brands. Based in our Berlin headquarters , you will collaborate closely with International Market CMOs, Growth Directors, and Reactivations Managers as well as Campaign Management, Product Marketing, Finance, and more.

This role focuses on liaising our strategic approach to all international market needs, including budgeting responsibility and the mandate to develop best practices and scale them to other markets as well as develop a strategic approach to localization at scale (e.g., by developing opportunities for local messaging to former customers within product and CRM). The ultimate goal of this position is to generate uplift in reactivations CVA in all markets by increasing fit-to-purpose of our central reactivations strategies to local customer needs. You will have the opportunity to shape reactivation campaigns, develop and influence communications strategies that promote HelloFresh’s and White Label’s product offering to former customers, elevate former customers’ brand perception, and increase reactivation rates. Moreover, you will own the performance vs forecast and the budgeting process of reactivations in local markets which includes setting targets together with our local market CMOs and day-to-day monitoring and steering of conversions, cost, and ROI.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Local Market Support and Alignment
• Streamline processes and collaborate with local Marketing teams to ensure full visibility of local market needs, local campaigns, and reactivations efforts.
• Prioritize support and experimentation pipeline for local markets
• Develop a comprehensive local market initiative roadmap for Reactivations
• Own the budgeting process for reactivations and bring together the budget between local markets, finance, and other reactivations stakeholders (e.g., audience managers and campaign management)
• Process and Systems development:
• Develop and implement cross-functional processes that will lead to a more proactive and systematic approach to local market-central team collaboration (incl. budgeting, local initiative communication, and experimentation)
• Collaborate with Product Marketing to develop systematic spaces and processes for localization-at-scale that does not strain central resources (e.g., quarterly local newsletter to formers with a clear intake rhythm and clearly communicated cut-off dates)
• Develop and implement annual strategic plans for localization-at-scale initiatives, focusing on reactivating lapsed customers.
• Collaborate with cross-functional teams, local markets, and international marketing leadership to align strategies with overall business goals.
• Develop at-scale analyses and communication pathways that will allow customer insights from local markets to inform our overall reactivations journey, product development, and GTM strategies.
• Data Analysis and Tech Tooling:
• Leverage data analysis to monitor performance, identify, test, and evaluate performance improvement opportunities (ad hoc and at a more strategic level)
• Evaluate and implement CRM tools to enhance the efficiency and effectiveness of outbound initiatives, coordinating with Call Center Operations and CommsTech.

What you’ll bring

• Experience in and a passion for delivering excellent and effective customer experiences (e.g., working in CRM/Lifecycle Marketing, campaign management, Product, etc.)
• Strong interpersonal skills with an ability to influence and motivate people at all levels within international environments and across a broad variety of job functions, including strong experience working with and leading distributed or remote teams.
• Systems-thinking: strong experience at building processes and systems to build efficiencies and scale and bring order to complex situations
• Strong ownership mentality and drive to deliver results, including experience with prioritizing for highest impact and managing trade-off decisions in a fast-paced environment.
• Strong analytical skills and the ability to derive actionable insights from data
• Ideally experience in Experimentation/Testing

What we offer

Elevate your lifestyle! Join one of Europe’s fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we’ve got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it’s a lifestyle of perks and possibilities!

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world’s leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents.

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged.

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

Europe:
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