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- Aufgaben: Lead the GTM strategy for our football product division and collaborate with cross-functional teams.
- Arbeitgeber: Join Adidas, a global leader in sportswear, fostering a winning culture and innovation.
- Mitarbeitervorteile: Enjoy a dynamic work environment with opportunities for growth and collaboration in a diverse team.
- Warum dieser Job: Be part of a passionate team driving sports marketing and brand activation in Central Europe.
- Gewünschte Qualifikationen: 4+ years in merchandising or marketing; strong organizational and presentation skills required.
- Andere Informationen: This is a temporary position until December 2025, perfect for those eager to make an impact.
Das voraussichtliche Gehalt liegt zwischen 48000 - 72000 € pro Jahr.
Purpose & Overall Relevance for the Organization:
Drive and ensure business success for dedicated product division. Support the GTM Director with the execution of a robust category GTM plan, within the strategic framework set by the Global & European BU’s & following the EU PRIORITIES & Cluster Central Europe execution plan.
Key Responsibilities:
GTM:
- Delivers a complete GTM proposition & local category marketing plan (GTM plan) in line with strategic objectives for dedicated product division
- GTM plan contains product, distribution, communication & activation tools, sports marketing, omnichannel & Key City perspective
- Product Division expert within the Category
Collaboration & Process:
- Key contact person for Sales as well as cross functional marketing teams
- Support on category plans and drive handover to Sales during Sales & Marketing meetings (SMM)
- Ensures an efficient execution of the given sample order process & on target/budget
- Engage with a x-functional group of category experts from different marketing & sales teams (“category/master-groups”) to review and steer the Cluster GTM plan and process for the Product Division
Commercial & Analytics:
- Demonstrate a “full marketplace” attitude (ALL countries & channels: DTC, WHS, X-border accounts) and stays in close exchange with the relevant AKA teams
- Supports the successful sell-in process (from Category input, over pre-lines to sell-in meetings of identified strategic accounts)
- Develops relevant distribution and segmentation strategies to successfully manage key franchises in the Cluster (MRA tiering, Allocation)
- Uses available market data to build dedicated product division plans (e.g. NPD data)
Key Relationships:
- Brand activation & Sports Marketing teams
- Sales, AKA & DTC
- European BU
- Cluster MOPS
- Business & Sales Development
- Key City Teams
- Finance teams
KPIs:
- Net Sales
- Net Margin
- Go In Margin
- Sell out
- Market share development
- Share of search
Knowledge, Skills and Abilities:
- Consumer focus with product and range knowledge
- Understanding of a balanced relationship between brand and commercial aspects to develop distribution-channel-specific GTM solutions
- Good organizational talent
- Strong and convincing presentation skills
- Passion for sport & fashion
Requisite Education and Experience/Minimum Qualifications:
- University degree in business administration, ideally with marketing and sales focus or equivalent professional experience
- 4+ years’ experience in merchandising, cross-functional marketing and/or sales
- Fluency in English (written and spoken)
- IT skills: Outlook and Word: basic; Excel and PowerPoint: advanced
- Competencies also for hybrid teams (remote teams)
- People Connector – inclusive mindset and team player living DEI standards
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need.
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
Job Title:
Manager GTM Football (m/fd) Central Europe temp. until end of December 2025
Brand:
Location:
Herzogenaurach
Team:
Merchandising & Planning
State:
BY
Country/Region:
DE
Contract Type:
Temp
Number:
520237
Date:
Nov 26, 2024
#J-18808-Ljbffr
Manager GTM Football (m/fd) Central Europe temp. until end of December 2025 Arbeitgeber: adidas
Kontaktperson:
adidas HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Manager GTM Football (m/fd) Central Europe temp. until end of December 2025
✨Tip Number 1
Familiarize yourself with the latest trends in sports marketing and omnichannel strategies. Understanding how these elements play into the GTM plan will help you stand out as a knowledgeable candidate.
✨Tip Number 2
Network with professionals in the merchandising and sales sectors, especially those who have experience in cross-functional teams. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your passion for sports and fashion during interviews. This role requires a strong connection to both areas, so be prepared to discuss how your interests align with the company's culture and values.
✨Tip Number 4
Prepare to demonstrate your analytical skills by discussing how you've used market data in previous roles. Being able to articulate your experience with data-driven decision-making will be crucial for this position.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Manager GTM Football (m/fd) Central Europe temp. until end of December 2025
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Manager GTM Football position. Highlight key responsibilities and required skills that align with your experience.
Tailor Your CV: Customize your CV to reflect relevant experience in merchandising, marketing, and sales. Emphasize your understanding of GTM strategies and any previous roles that involved cross-functional collaboration.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and fashion, as well as your ability to drive business success. Mention specific examples of how you've demonstrated ownership, innovation, and teamwork in past roles.
Highlight Relevant Skills: In your application, make sure to highlight your advanced IT skills, particularly in Excel and PowerPoint, as well as your fluency in English. These are crucial for the role and should be clearly stated.
Wie du dich auf ein Vorstellungsgespräch bei adidas vorbereitest
✨Understand the GTM Strategy
Make sure you have a solid grasp of the Go-To-Market (GTM) strategy relevant to the football product division. Be prepared to discuss how you would align local marketing plans with global and European objectives, showcasing your understanding of both strategic and operational aspects.
✨Showcase Your Analytical Skills
Demonstrate your ability to use market data effectively. Prepare examples of how you've previously utilized analytics to inform product division plans or distribution strategies, emphasizing your experience with NPD data and market share development.
✨Highlight Collaboration Experience
Since this role involves working closely with cross-functional teams, be ready to share specific instances where you've successfully collaborated with sales and marketing teams. Discuss how you facilitated communication and drove category plans during meetings.
✨Emphasize Your Passion for Sport & Fashion
Adidas values a passion for sport and fashion. Be authentic in expressing your enthusiasm for these areas and how they influence your professional approach. Share any relevant experiences that highlight your commitment to these fields.
