Our client is a successful retail company in the lifestyle sector with a presence throughout Switzerland. The company wants to strengthen its brand positioning and engage with customers in a more targeted way. In order to successfully realise these plans, we are looking for a leader and omnichannel expert with very broad language skills (F/E/D) as
Chief Customer Officer – CCO (m/f/d)
Tasks
- Overall responsibility for Marketing Communication and E-Commerce-activities
- Leading the areas Marketing, E-Commerce, CRM and Customer Services with approx. 30 employees as well leading the multiple agencies
- Member of the extended Management Team. Defining and Implementing of the strategic company goals
- Management of all communication channels and customer touchpoints along the entire customer journey
- Responsibility for digital developments and innovation management in close cooperation with the IT & SC manager
- Responsible for the operational services and further development of the e-commerce platform
- Further development of existing marketing activities (digital & analog) and implementation of new innovative ideas
- Development of targeted measures to strengthen customer relationships
- Introduction of new CRM activities for an individualized approach to customers
Profile
- Higher education in communications, marketing and digital (FH, university) or specific training or further education in these areas
- Several years of experience in a comparable role in retail and in the planning and implementation of holistic (digital and analog) marketing strategies
- Proven track record in the further development of the customer journey across all touchpoints as well as omnichannel activities and services
- Deep understanding of digital technologies and marketing trends
- Sound management experience across several levels
- Proactive, solution-oriented and entrepreneurial thinking
- Verbal and written communication skills in German/French and English
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Kontaktperson:
VIAVANTA AG HR Team