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- Aufgaben: Drive shopper marketing excellence and retail activations across Germany.
- Arbeitgeber: Join Amer Sports, home to iconic brands like Salomon and Wilson, committed to innovation in mountain sports.
- Mitarbeitervorteile: Enjoy a permanent full-time contract with opportunities for travel and collaboration.
- Warum dieser Job: Be part of a diverse team shaping the future of outdoor sports marketing.
- GewĂĽnschte Qualifikationen: 3-5 years in shopper/trade marketing; fluency in English and German required.
- Andere Informationen: Position based in Garching, Germany; travel required to connect with key accounts.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.
“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.
Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.
Salomon is headquartered in Annecy, France.
Job Description
Are you a Trade Marketing expert with a knack for crafting strategic marketing plans in collaboration with partners? Based near Munich and excited to travel across Germany to connect with key accounts and premium partners? Join our team as the next Shopper Marketing Specialist !
Act as the primary marketing contact for local Key Accounts, Premium Partners, and HQ Retail, driving shopper marketing excellence and retail activations.
Your missions:
- Customer Engagement: Present seasonal marketing programs and collaborate with sales teams to develop joint customer plans, including co-op campaigns.
- Shopper Journey Optimization: Analyze and enhance the shopper journey to boost conversion rates.
- Marketing Plans: Define, implement, and track seasonal Joint Marketing Plans and 360 activation campaigns with a focus on online presence.
- Execution: Deliver product and brand assets to retail partners, oversee shopper marketing programs, and manage branded spaces and campaigns.
- Digital Integration: Align with digital teams to activate click-and-brick accounts.
- Retail Initiatives: Coordinate store openings, promotional actions, and visual merchandising programs.
- Performance Tracking: Monitor KPIs, digital ROI, and provide actionable reports to local and EMEA leadership.
- Collaboration: Share best practices within the EMEA community and provide feedback to HQ.
Qualifications
- Required Skills:
- 3-5 years shopper/trade marketing experience in leading branded consumer goods in FMCG or leading Sporting Goods.
- Experience in working directly with accounts and sports industry experience are a plus.
- Relevant education in university and/or business school course work, Bachelor or Master degree in Business with focus on marketing preferred.
- Understanding of wholesale and own retail business.
- Understanding of consumer/shopper behavior.
- Manage complex projects and processes with multiple stakeholders.
- Budget planning and tracking, vendor management.
- Experience of being customer facing and delivering customers plans.
- Strong problem-solving skills.
- Understanding of brand, marketing & shopper concepts.
- Understanding and analyzing of trade marketing KPIs.
- Foreign languages: Fluent in English, proficiency in German mandatory.
- Computer skills: Command of Microsoft Office, graphic/design programs are a plus.
- Qualifications:
- Customer Focus: Advocate for customer, negotiation.
- Communication: Active listener to customer and sales force. Clear communicator due to several stakeholders.
- Collaboration: Work with external/internal stakeholders.
Additional Information
Permanent contract, Full Time.
Job located in Garching, Germany.
Driving licence – You will be asked to travel around Germany to meet with our key account and premium partners.
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Shopper Marketing Specialist W/M Arbeitgeber: Salomon Group
Kontaktperson:
Salomon Group HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Shopper Marketing Specialist W/M
✨Tip Number 1
Familiarize yourself with Salomon's brand values and product lines. Understanding their commitment to innovation and sustainability will help you align your marketing strategies with their mission, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the sporting goods industry, especially those who have experience in shopper marketing. Attend industry events or join relevant online communities to gain insights and make connections that could lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful shopper marketing campaigns you've managed. Highlight your ability to analyze shopper behavior and optimize the customer journey, as these skills are crucial for the role.
✨Tip Number 4
Stay updated on the latest trends in retail and digital marketing, particularly in the sports sector. Being knowledgeable about current market dynamics will demonstrate your passion and readiness to contribute effectively to the team.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Shopper Marketing Specialist W/M
Tipps für deine Bewerbung 🫡
Understand the Company: Familiarize yourself with Amer Sports and its brands, especially Salomon. Highlight your passion for mountain sports and how it aligns with their mission in your application.
Tailor Your CV: Customize your CV to emphasize your 3-5 years of shopper/trade marketing experience, particularly in FMCG or sporting goods. Make sure to include relevant achievements that demonstrate your ability to manage complex projects and collaborate with multiple stakeholders.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of consumer/shopper behavior and your experience in developing joint customer plans. Use specific examples to illustrate your problem-solving skills and your ability to track KPIs.
Highlight Language Proficiency: Since proficiency in German is mandatory, make sure to clearly state your language skills in both your CV and cover letter. If you have any certifications or experiences that demonstrate your language abilities, include those as well.
Wie du dich auf ein Vorstellungsgespräch bei Salomon Group vorbereitest
✨Show Your Passion for Sports
Make sure to express your enthusiasm for mountain sports and the brands under Amer Sports. Share personal experiences or stories that highlight your connection to the sports industry, as this will resonate well with the interviewers.
✨Demonstrate Your Marketing Expertise
Prepare to discuss specific examples of successful shopper marketing campaigns you've managed in the past. Highlight your strategic thinking and how you collaborated with sales teams to achieve joint customer plans.
✨Understand the Shopper Journey
Be ready to talk about how you analyze and enhance the shopper journey. Discuss any tools or methodologies you use to boost conversion rates and how you track the effectiveness of your marketing initiatives.
✨Highlight Your Collaboration Skills
Since the role involves working with various stakeholders, emphasize your ability to collaborate effectively. Share examples of how you've worked with both internal teams and external partners to drive successful marketing outcomes.
