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- Aufgaben: Lead the marketing team and develop innovative strategies for BIXS.
- Arbeitgeber: Join intercycle ag, a top player in the Swiss bicycle and sports industry since 1979.
- Mitarbeitervorteile: Enjoy flexible work options, training opportunities, and attractive employee discounts.
- Warum dieser Job: Shape a growing brand while working in a dynamic, passionate team that loves cycling.
- Gewünschte Qualifikationen: Passion for cycling, marketing degree, and experience in brand management required.
- Andere Informationen: Fluent in German and English; French is a plus. Weekend events may be required.
Das voraussichtliche Gehalt liegt zwischen 48000 - 84000 € pro Jahr.
intercycle ag has been a leading trading company in the Swiss bicycle and sports industry since 1979. In addition to a comprehensive range in the bike, sports and lifestyle sectors, we have developed our own bicycle brand, BIXS, which has been at home in central Switzerland for over 20 years.
BIXS stands for quality, innovation and passion. Influenced by our home in the mountains of central Switzerland, we develop bikes that are convincing in any terrain. Racing is part of our DNA and drives us to create products that meet the highest standards. Our team of developers, designers and marketers pursue a clear mission: to provide the ultimate riding experience and inspire people to ride bikes. Our bikes follow the Swiss design philosophy – reduced to the essentials and optimized for their intended use.
To support and further develop this unique BIXS brand, we are looking for a committed and creative personality as Head of Marketing BIXS. Become part of our team and help to make BIXS even more successful both nationally and internationally!
- Full-time
- Sursee
- Posted 5 days ago
Job Description:
- Management and further development of the marketing team
- Collaboration with internal departments such as sales, product management and external partners
- Maintaining and expanding relationships with racing teams, drivers and brand ambassadors
- Analysis of market and competitive data to develop innovative product, product range and marketing strategies
- Conception and implementation of creative marketing campaigns – online and offline
- Responsibility for the BIXS website (B2B & B2C) – user-oriented content, modern technologies, SEO optimization
- Development of a global social media strategy – building a loyal community, monitoring success and optimization
- Planning and implementation of national and international events, trade fairs and functions, including success monitoring
- Independent planning and implementation of projects such as product launches or campaigns, including success monitoring
- Overall responsibility for the marketing budget of the BIXS brand
Our Requirements:
- Whether on a mountain bike, road bike, gravel bike or as a daily commuter – cycling is your passion
- Completed studies in marketing, communication, business administration or a comparable field of study
- Several years of experience in strategic and operational marketing, preferably in brand management
- Expertise in the development of websites and social media strategies as well as in the implementation of events
- Leadership experience: You know how to inspire a team and achieve goals together
- Creativity, innovative spirit and a keen sense of trends and customer needs
- Analytical thinking and experience in dealing with KPIs, ROI analyses and budget planning
- Willingness for event or media assignments on weekends
- Business fluent in written and spoken German and English, French an advantage
We offer:
- A key position at an up-and-coming Swiss bicycle brand
- The opportunity to significantly shape and develop a brand nationally and internationally
- A dynamic working environment with flat hierarchies and a motivated team
- Interesting framework conditions
- Internal and external further training opportunities with promotion prospects
- Possibility of home office and vacation purchase
- Attractive employee conditions on all hostettler group products
- Versatile events and activities
- …and many other benefits!
About us:
To apply for this job email your details to
#J-18808-Ljbffr
Head of Marketing BIXS intercycle ag Arbeitgeber: Maag Velos-Motos AG
Kontaktperson:
Maag Velos-Motos AG HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Head of Marketing BIXS intercycle ag
✨Tip Number 1
Show your passion for cycling! In your conversations and networking, emphasize your personal experiences with different types of bikes and how they relate to the BIXS brand. This will help you connect with the company's mission and values.
✨Tip Number 2
Familiarize yourself with the latest trends in marketing, especially in the sports and lifestyle sectors. Being able to discuss innovative marketing strategies and how they can be applied to BIXS will demonstrate your expertise and forward-thinking approach.
✨Tip Number 3
Network with professionals in the cycling and sports industry. Attend events, trade fairs, or online webinars where you can meet potential colleagues or partners. Building these relationships can give you insights into the market and may even lead to referrals.
✨Tip Number 4
Prepare to discuss your leadership style and past experiences in managing teams. Think of specific examples where you inspired a team to achieve goals, as this is crucial for the Head of Marketing role at BIXS.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Head of Marketing BIXS intercycle ag
Tipps für deine Bewerbung 🫡
Understand the Brand: Dive deep into the BIXS brand and its values. Familiarize yourself with their product range, marketing strategies, and target audience to tailor your application accordingly.
Highlight Relevant Experience: Emphasize your experience in strategic and operational marketing, especially in brand management. Provide specific examples of successful campaigns or projects you've led that align with the role's requirements.
Showcase Leadership Skills: Demonstrate your leadership experience by sharing instances where you inspired a team or achieved goals collaboratively. This is crucial for the Head of Marketing position.
Craft a Compelling Cover Letter: Write a personalized cover letter that reflects your passion for cycling and marketing. Explain why you're excited about the opportunity at BIXS and how you can contribute to the brand's success.
Wie du dich auf ein Vorstellungsgespräch bei Maag Velos-Motos AG vorbereitest
✨Show Your Passion for Cycling
Make sure to express your love for cycling during the interview. Share personal experiences or stories that highlight your connection to the sport, as this role requires someone who truly understands the biking community.
✨Demonstrate Your Marketing Expertise
Prepare to discuss your previous marketing strategies and campaigns in detail. Highlight your experience in brand management and how you've successfully developed marketing plans that resonate with target audiences.
✨Be Ready to Discuss Team Leadership
Since this position involves managing a marketing team, be prepared to share examples of how you've inspired and led teams in the past. Discuss your leadership style and how you foster collaboration to achieve common goals.
✨Understand the BIXS Brand
Research BIXS and its products thoroughly before the interview. Be ready to discuss how you can contribute to the brand's growth and what innovative marketing strategies you would implement to enhance its presence both nationally and internationally.
