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- Aufgaben: Drive customer acquisition through native ad campaigns and optimize for maximum ROI.
- Arbeitgeber: Join a dynamic marketing team focused on innovative advertising solutions.
- Mitarbeitervorteile: Enjoy a collaborative work environment with opportunities for professional growth.
- Warum dieser Job: Be at the forefront of digital marketing, shaping strategies that impact real results.
- Gewünschte Qualifikationen: 2+ years in performance marketing with a focus on native ads required.
- Andere Informationen: Bonus skills in subscription campaigns or mobile marketing are a plus!
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
Job Description:
We are seeking a dynamic and results-driven Performance Marketing Specialist with expertise in native advertising to join our marketing team. You will play a critical role in driving customer acquisition, optimizing campaigns, and maximizing ROI across various native ad platforms.
Key Responsibilities:
- Develop, implement, and manage native advertising campaigns across platforms like Taboola, Outbrain, MGID, or similar.
- Analyze campaign performance, track KPIs, and adjust strategies to meet performance goals.
- Create compelling ad copy and coordinate with the creative team to produce high-converting content.
- Conduct A/B testing to refine targeting, creatives, and bidding strategies.
- Monitor market trends and competitor activity to identify growth opportunities.
- Manage budgets efficiently to achieve cost-effective customer acquisition.
- Collaborate with analytics teams to generate detailed performance reports and actionable insights.
Qualifications:
- Proven experience in performance marketing, specifically native ads (2+ years).
- Strong understanding of native ad platforms and optimization techniques.
- Analytical mindset with a track record of data-driven decision-making.
- Exceptional skills in A/B testing, targeting, and ROI optimization.
- Proficiency in analytics tools like Tableau, Looker, Metabase, or similar.
- Excellent communication and project management abilities.
Bonus Skills:
- Experience in running campaigns for subscription business, or mobile marketing.
- Familiarity with other ad platforms (e.g., Facebook Ads, Google Ads).
- Basic understanding of SEO and content marketing.
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Performance Marketing Specialist – Native Ads Arbeitgeber: NeuroNation
Kontaktperson:
NeuroNation HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Performance Marketing Specialist – Native Ads
✨Tip Number 1
Familiarize yourself with the native ad platforms mentioned in the job description, like Taboola and Outbrain. Understanding their unique features and best practices will give you an edge during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimize campaigns in the past. Be ready to discuss specific KPIs you tracked and the results you achieved.
✨Tip Number 3
Brush up on your A/B testing knowledge. Be prepared to explain your approach to testing different creatives and targeting strategies, as this is a key responsibility for the role.
✨Tip Number 4
Stay updated on market trends and competitor activities in the native advertising space. Being able to discuss recent developments or successful campaigns can demonstrate your passion and commitment to the field.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Performance Marketing Specialist – Native Ads
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities and qualifications required for the Performance Marketing Specialist position. Tailor your application to highlight your relevant experience in native advertising.
Highlight Relevant Experience: In your CV and cover letter, emphasize your proven experience in performance marketing, particularly with native ads. Include specific examples of campaigns you've managed, platforms you've used, and the results you've achieved.
Showcase Analytical Skills: Demonstrate your analytical mindset by discussing how you've used data to drive decisions in past roles. Mention any tools you are proficient in, such as Tableau or Looker, and how they have helped you optimize campaigns.
Craft Compelling Ad Copy: Since creating compelling ad copy is a key responsibility, consider including a brief example of your writing skills in your application. This could be a short paragraph that showcases your ability to create engaging content that drives conversions.
Wie du dich auf ein Vorstellungsgespräch bei NeuroNation vorbereitest
✨Showcase Your Native Ads Expertise
Be prepared to discuss your previous experience with native advertising platforms like Taboola and Outbrain. Highlight specific campaigns you've managed, the strategies you implemented, and the results you achieved.
✨Demonstrate Analytical Skills
Since this role requires a strong analytical mindset, come ready to talk about how you've used data to drive decisions in past campaigns. Be specific about the KPIs you tracked and how you adjusted your strategies based on performance.
✨Prepare for A/B Testing Discussions
A/B testing is crucial for this position, so be ready to explain your approach to testing different creatives and targeting strategies. Share examples of successful tests and what you learned from them.
✨Stay Updated on Market Trends
Research current trends in native advertising and be prepared to discuss how they might impact your strategies. Showing that you're proactive about market changes will demonstrate your commitment to maximizing ROI.
