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- Aufgaben: Lead and inspire the Performance Marketing Team while driving innovative marketing strategies.
- Arbeitgeber: Join a dermatological healthcare company redefining care accessibility for everyone.
- Mitarbeitervorteile: Enjoy hybrid work with 3 days in the Berlin office and 2 days remote.
- Warum dieser Job: Make a real impact on business growth and success in the healthcare market.
- Gewünschte Qualifikationen: Extensive performance marketing experience, ideally in life sciences, with strong analytical skills.
- Andere Informationen: This is a senior director-level position with a focus on MarTech.
Das voraussichtliche Gehalt liegt zwischen 72000 - 108000 € pro Jahr.
Head of Performance Marketing – Dermatological Healthcare – Berlin, Germany
Planet Pharma is currently working with a dermatological healthcare company who are redefining the world of dermatological care to make it available to everyone.
As the Head of Performance Marketing, you will play a pivotal role in the development and execution of marketing strategies with a strong focus on MarTech. You will create and execute comprehensive market plans in line with business goals and objectives, and own and manage performance marketing budgets and targets. You will also be responsible for:
- Leading and inspiring the Performance Marketing Team
- Driving continuous optimisation innovation through taking ownership of paid search, paid social, display and other performance channels
- Driving ongoing improvements through tracking, analysing and reporting on channel performance
- Analysing market trends and competitors to refine targeting strategies
This is a great position if you\’re looking to make a real difference within a company and play a pivotal role in the growth and development of the wider business, and their success on the market.
This position offers hybrid working with 3 days in the office in Berlin and 2 days working from home.
For this position, our client is looking for someone who has:
- Extensive experience working in performance marketing ideally within the life sciences/healthcare sector
- MarTech experience particularly with Google Tag Manager
- Strong analytical skills to interpret data
- Team leadership experience
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Advertising
Industries
Pharmaceutical Manufacturing, Biotechnology Research, and Hospitals and Health Care
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Head of Performance Marketing - Dermatological Healthcare - Berlin, Germany Arbeitgeber: Planet Forward
Kontaktperson:
Planet Forward HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Head of Performance Marketing - Dermatological Healthcare - Berlin, Germany
✨Tip Number 1
Fokussiere dich auf deine MarTech-Erfahrung, insbesondere mit Google Tag Manager. Bereite konkrete Beispiele vor, wie du diese Tools in der Vergangenheit genutzt hast, um Marketingstrategien zu optimieren und Erfolge zu erzielen.
✨Tip Number 2
Zeige deine Führungsqualitäten, indem du über deine Erfahrungen im Teammanagement sprichst. Betone, wie du dein Team inspiriert und motiviert hast, um gemeinsame Ziele zu erreichen.
✨Tip Number 3
Bereite dich darauf vor, spezifische Marktanalysen und Wettbewerbsbeobachtungen zu diskutieren. Zeige, dass du in der Lage bist, Trends zu erkennen und diese in effektive Marketingstrategien umzusetzen.
✨Tip Number 4
Sei bereit, über deine analytischen Fähigkeiten zu sprechen. Gib Beispiele dafür, wie du Daten interpretiert hast, um die Leistung von Marketingkanälen zu verbessern und fundierte Entscheidungen zu treffen.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Head of Performance Marketing - Dermatological Healthcare - Berlin, Germany
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Head of Performance Marketing position. Understand the key responsibilities and required skills, especially focusing on MarTech and performance marketing within the healthcare sector.
Tailor Your CV: Customize your CV to highlight your extensive experience in performance marketing, particularly in the life sciences or healthcare sectors. Emphasize your analytical skills and any relevant MarTech experience, such as working with Google Tag Manager.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for dermatological healthcare and your vision for performance marketing. Mention specific achievements in previous roles that demonstrate your ability to lead teams and drive marketing strategies.
Highlight Leadership Experience: In both your CV and cover letter, make sure to emphasize your team leadership experience. Provide examples of how you have inspired and driven teams to achieve marketing goals, as this is a crucial aspect of the role.
Wie du dich auf ein Vorstellungsgespräch bei Planet Forward vorbereitest
✨Showcase Your MarTech Expertise
Make sure to highlight your experience with marketing technologies, especially Google Tag Manager. Be prepared to discuss specific examples of how you've used these tools to drive performance marketing success.
✨Demonstrate Analytical Skills
Prepare to share instances where your analytical skills have led to actionable insights. Discuss how you track, analyze, and report on channel performance, and be ready to explain the impact of your findings on marketing strategies.
✨Leadership Experience Matters
Since this role involves leading a team, be ready to talk about your leadership style and experiences. Share examples of how you've inspired and motivated your team to achieve performance marketing goals.
✨Understand the Dermatological Market
Research the dermatological healthcare sector and be prepared to discuss current market trends and competitors. This will show your potential employer that you are proactive and knowledgeable about the industry.
