Marketing Officer

Your challenge

The Marketing Officer aims to enhance brand visibility, attract and retain customers, and drive business growth through effective coordination of different stakeholders. This generalistic role can be divided into different responsibilities:

GTM & Marketing Strategy (20%):

Market Positioning and Branding

• Work with the Head of BD to crispen our overall market positioning in context of new offerings, new evolutions in the landscape of AI as well as emerging competitive landscape.

Industry Value Proposition

• Support the head of BD and industry directors in defining the value proposition for our focus and growth industries.
• Help to evaluate new industry offerings by providing an outside-in view, e.g., through desk research, interviews, and competitive research.

Offering Strategy

• Support the BD team and domain owners with developing go-to-market strategies for new offerings, testing out offers through well-designed marketing campaigns before engaging in a full-scale investment.

Hands-On Marketing Execution (60 – 70%):

Content Strategy & Development

• Develop and implement a comprehensive content marketing strategy that aligns with the company’s overall business goals and our go-to-market plan for industries and offerings.
• Coordinate the creation of content within our different domains and the BD team.
• Write attractive and crisp (business) content adjusted to our audience (ICP).
• Optimize and rewrite existing content in line with the needs of our audience.
• Oversee the management and optimization of the company’s website (SEO & SEA).
• Ensure end-to-end content coordination between marketing & sales and manage our internal content hub.

Social Media

• Manage and coordinate the company’s social media presence by creating and maintaining a detailed social media calendar aligned with overall marketing campaigns, events, and key company announcements.

Campaign Management and Lead Generation

• Oversee the creation and deployment of marketing campaigns across different channels to ensure qualitative leads.
• Coach our internal designer and ensure requests are well balanced with other priorities.

Events

• Organize, coordinate, and manage different internal and external events.

Performance Management

• Data Analysis: Analyze campaign data to evaluate success, report on key metrics, and identify opportunities for improvement.
• Regularly monitor website performance metrics such as traffic, conversion rates, and engagement, making data-driven decisions to improve site effectiveness.
• Budget Analysis: Ensure that resources are allocated efficiently across various marketing channels, maximizing impact while staying within budget constraints.

Coordination (10 – 20%):

• Collaborate with the BD unit and other units to develop and implement effective marketing strategies.
• Manage and prioritize internal requests (Jira), provide visibility on backlog, and communicate with internal stakeholders to ensure expectations are met.
• External Coordination: Coordinate and oversee the work of external agencies and freelancers, ensuring their output meets the company’s standards and objectives.
• Public Relations Management: Write and distribute press releases to communicate important company news, product updates, and other significant milestones to the media and public.

Why you?

• A master’s degree in Marketing, Business, or a related field.
• Experienced marketing professional with 5+ years of experience.
• Excellent communication skills in English + one additional local language (German or Dutch) with the ability to collaborate and coordinate cross-functional teams.
• Strong analytical and reporting skills with experience using data to drive decision-making.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Experienced in working with cross-functional teams to ensure seamless coordination and alignment with company goals and objectives.
• Flexible, curious, and willing to embrace change for the better.

Why ML6?

We believe that money should never be the primary motivation to join ML6. We do want to attract and retain top talent and even when money is not the driver, we believe that your expertise and impact should be rewarded accordingly. We provide attractive salary packages and an optimized benefits program where we stay true to our caring and learning goals. In a nutshell, we’ve built a place where we truly love working, and we think you will too.
View our rewarding philosophy and offerings here

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