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- Aufgaben: Lead our marketing efforts, create engaging content, and optimize strategies for customer acquisition.
- Arbeitgeber: Join Compa, a Berlin-based startup revolutionizing architecture with user-friendly software.
- Mitarbeitervorteile: Enjoy remote work flexibility and the chance to shape your own marketing path.
- Warum dieser Job: Make a real impact as our first marketing hire and drive growth in a dynamic environment.
- Gewünschte Qualifikationen: 3+ years in B2B marketing, fluent in German, and skilled in content creation and social media.
- Andere Informationen: Work directly with the Founder & CEO and collaborate with freelancers to enhance our brand.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
At Compa we’re transforming the way architects operate by simplifying administrative tasks with user-friendly software, freeing them to focus on creativity and client success. Our vision is to be the main operating system for construction SMBs, empowering them to create groundbreaking architecture and construction, continuing Europe’s thousand-year legacy of building excellence.
We’re a Berlin-based early-stage startup with 10 employees and we are backed by VCs like LocalGlobe and Atlantic Labs, as well as renowned angel investors from companies like SumUp, Klarna, and Transferwise. We’re proud to have already hundreds of satisfied customers—and this is just the beginning!
About the role
As our first marketing hire, you’ll have the unique opportunity to shape and own our marketing approach from the ground up. You will play a key role in leading our marketing efforts, with a strong focus on creating compelling content that drives customer acquisition and engagement.
Your responsibilities will range from conducting user interviews, crafting blog posts and briefing freelancers to managing social media ads, optimizing our website and running experiments that refine our strategies and boost lead generation. If you’re a tech-savvy and results-driven Fullstack Marketer with a passion for content creation, we want to hear from you!
You will be reporting directly to the Founder & CEO and these will be your key responsibilities:
Customer understanding: Conduct daily interviews with architects to gain deep insights into our customer segments and their journey. Use this understanding to refine our marketing approach and content strategy.
Content creation & management: Own and enhance our blog, craft engaging posts and create diverse content, including product videos, to be distributed across multiple channels. Ensure all content aligns with our brand and effectively engages our audience.
GTM strategy: Execute marketing strategies to attract and convert leads, using a mix of various marketing efforts. Continuously test and optimize new acquisition channels and iterate on existing ones to maximize conversions.
Funnel optimization & CRM: Iterate on our website to improve user experience and increase conversions from visitors to relevant leads. Develop and execute email marketing campaigns to nurture leads, activate trial users and reactivate old leads.
Social Media: Manage and optimize Social Media ad campaigns (e.g., Facebook, Instagram) to drive engagement and customer acquisition. Ensure we maintain strong visibility across relevant channels, continuously refining campaigns to maximize reach and impact.
Experiments & innovations: Run weekly experiments to test new hypotheses and strategies, such as webinar-led GTM motions, email outbound initiatives, and PR pushes in niche architecture magazines. Always think of new ways to acquire new customers.
Freelancer management: Guide and manage our freelancers to enhance content and grow our results, ensuring a high standard of quality and relevance.
Who we’re looking for
Experience: 3+ years of generalistic B2B marketing experience, ideally within a SaaS company and fast-paced work environment
Tech-Savvy Fullstack Marketer: Versatile marketing professional, passionate about different aspects of marketing, capable of quickly adapting to new tasks and learning about the industry, with a proven ability to leverage technology on a daily basis
German language & communication skills: Fluency in German at a native level is a must , along with excellent communication skills to effectively engage with our German target audience
Content creation expertise: Hands-on experience in creating, writing, editing, and producing high-quality, engaging content across various formats
Social Media & CRM Skills: Demonstrated experience with social media management, CRM systems, email marketing, and landing page creation
Pragmatic & results-driven: You prefer executing over planning. We shoot a new ad idea in minutes, not days, and launch a webinar within a day, not a week.
Quick learner: Self-starter, who works independently, learns on the go and delivers constantly high-quality outputs.
Why Join Us
Impact: Play a pivotal role in shaping our overall marketing initiatives and directly influencing the company’s growth trajectory
Growth: Seize the opportunity to own all marketing efforts, innovate, and make your mark as our first marketing hire
Flexibility: Benefit from the flexibility to work remotely or from our Berlin office, adapting to your work style and preferences.
If you’re a passionate marketer with a knack for content creation and a desire to make a significant impact, we’d love to hear from you. Apply now and help us transform the way how architects operate!
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First Marketing Hire Berlin Arbeitgeber: COMPA
Kontaktperson:
COMPA HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: First Marketing Hire Berlin
✨Tip Number 1
Familiarize yourself with the architecture and construction industry. Understanding the specific challenges architects face will help you conduct insightful user interviews and create relevant content that resonates with your target audience.
✨Tip Number 2
Showcase your content creation skills by preparing a portfolio of diverse marketing materials. Include blog posts, social media campaigns, and any video content you've produced to demonstrate your ability to engage audiences effectively.
✨Tip Number 3
Highlight your experience with CRM systems and email marketing in your discussions. Be ready to share specific examples of how you've successfully nurtured leads and improved conversion rates in previous roles.
✨Tip Number 4
Prepare to discuss innovative marketing strategies you've implemented in the past. Think about experiments or campaigns that led to significant results, as this aligns with Compa's focus on testing and optimizing new acquisition channels.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: First Marketing Hire Berlin
Tipps für deine Bewerbung 🫡
Understand the Company and Role: Dive deep into Compa's mission and values. Familiarize yourself with their software and how it benefits architects. Tailor your application to reflect your understanding of their goals and how you can contribute as their first marketing hire.
Highlight Relevant Experience: Emphasize your 3+ years of B2B marketing experience, particularly in SaaS environments. Showcase specific examples of content creation, social media management, and CRM skills that align with the responsibilities outlined in the job description.
Showcase Your Content Creation Skills: Provide samples of your previous work that demonstrate your ability to create engaging content across various formats. This could include blog posts, social media campaigns, or email marketing examples that have driven results.
Tailor Your Application Language: Since fluency in German is a must, ensure that your application is well-written in German. Use clear and concise language that reflects your communication skills and ability to engage with the target audience effectively.
Wie du dich auf ein Vorstellungsgespräch bei COMPA vorbereitest
✨Show Your Passion for Content Creation
Since the role emphasizes content creation, be prepared to discuss your previous work in this area. Bring examples of blog posts, videos, or social media campaigns you've created that demonstrate your ability to engage an audience.
✨Demonstrate Your Understanding of the Target Audience
Research the architecture and construction industry to understand the challenges architects face. Be ready to share insights on how you would conduct user interviews and use that information to refine marketing strategies.
✨Highlight Your Tech-Savvy Skills
As a tech-savvy marketer, showcase your experience with various marketing tools and platforms. Discuss how you've leveraged technology in past roles to optimize campaigns or improve customer engagement.
✨Be Ready to Discuss Experimentation
The role involves running experiments to test new marketing strategies. Prepare to talk about any past experiences where you've tested hypotheses, what you learned, and how you adapted your approach based on results.
