Marketing Manager (Global BM, Parental leave cover)

Marketing Manager with management responsibility

The Marketing Manager is responsible for the disciplinary and technical management of a team consisting of 3 Brand Managers and 1 Junior Brand Manager. The position requires strategic thinking, strong leadership skills and close collaboration with other departments and global markets to effectively implement the brand strategy.

Key Responsibilities

• Leadership: Lead, motivate & develop the brand team. Ensure collaboration & knowledge sharing.

• Brand Strategy & Communication: Develop key marketing materials. Oversee ATL/BTL communication for product launches.

• Market Coordination: Support local teams in implementing global materials. Ensure brand consistency & approve local adaptations.

• Cross-Functional Collaboration: Align marketing with product strategy. Work with digital & media teams for a cohesive brand presence.

• Budget & Resources: Plan, forecast & track ATL/BTL budgets.

• Presentations: Prepare & deliver presentations to management.

• Social Responsibility: Promote inclusivity & corporate responsibility.

Professional Requirements:

• Degree in Marketing, Business Administration, or a related field

• Several years of experience in brand or marketing management, ideally with leadership experience

• Strong knowledge of brand strategy, ATL/BTL communication, and digital marketing

• Experience in managing agencies and external partners

• Proficiency in budget planning and KPI analysis

• Fluent in English; additional languages are a plus

Personal Skills:

• Strong leadership and motivation skills

• Strategic and analytical thinking

• Excellent communication and persuasion skills

• High initiative and solution-oriented mindset

• Team player with intercultural competence

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