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- Aufgaben: Lead marketing strategy, manage campaigns, and analyze brand performance.
- Arbeitgeber: Join a dynamic venture business focused on charity lotteries and impactful growth.
- Mitarbeitervorteile: Enjoy a collaborative environment with opportunities for innovation and creativity.
- Warum dieser Job: Shape the future of a meaningful brand while driving real-world impact.
- Gewünschte Qualifikationen: Bachelor's degree in Marketing or related field; proven brand management experience required.
- Andere Informationen: Ideal for those passionate about storytelling and social media engagement.
Das voraussichtliche Gehalt liegt zwischen 54000 - 84000 € pro Jahr.
We are looking for a visionary Marketing Lead to take charge of our client’s leading venture business. This role is pivotal in driving growth and ensuring the holistic integration of brand building, performance marketing, and CRM. The Marketing Lead will work closely with the business owner to develop and execute strategies that achieve ambitious growth targets outlined in the business case. As the key driver of our marketing efforts, you will play a critical role in defining the future of our charity lotteries business and ensuring its long-term success.
Key Responsibilities and Tasks:
- Strategy Development: Design, implement, and lead a comprehensive marketing strategy that aligns with business objectives and growth targets.
- Market Analysis: Collaborate with the market and user research teams to analyze trends, competitor activities, and customer insights. Identify opportunities to strengthen brand positioning and drive market expansion.
- Brand Ownership: Refine and safeguard the brand identity to maintain consistency and impact. Oversee a repository of high-performing creatives and brand assets for use across channels.
- Budget Planning: Define and manage the marketing budget, working closely with internal media teams and external agencies to optimize spend.
- Campaign Management: Lead the end-to-end execution of full-funnel marketing campaigns that are aligned with the brand’s identity and growth goals.
- Brand Tracking: Monitor and analyze key brand metrics to evaluate campaign effectiveness. Optimize marketing strategies to maximize ROI and enhance brand reach.
- Cross-Functional Collaboration: Partner with stakeholders in product, data, and customer operations to deliver cohesive and impactful brand initiatives.
- Innovation: Stay ahead of industry trends by experimenting with innovative marketing approaches and tools to achieve KPI targets.
Qualifications – Minimum of a Bachelor’s degree in Marketing, Business, or a related field.
Required Skills – Proven experience as a Brand Manager or similar role, ideally in a high-growth startup or dynamic environment. Strong strategic thinking with a demonstrated ability to deliver measurable results. Expertise in brand building, storytelling, and audience engagement, particularly on social media platforms such as TikTok, Instagram, and Facebook. Experience managing creative agencies and scaling content production, including user-generated content. Resourcefulness in maximizing the impact of a startup budget. Excellent communication, leadership, and analytical skills. Familiarity with e-commerce KPIs and evidence-based marketing practices.
Preferred Skills – Experience with influencer marketing campaigns. Media strategy expertise and a track record of budget optimization. Training in evidence-based marketing practices.
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Senior Brand Manager Arbeitgeber: Trust In SODA
Kontaktperson:
Trust In SODA HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Senior Brand Manager
✨Tip Number 1
Familiarize yourself with the latest trends in brand management and performance marketing. This will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in high-growth startups. Engaging with them can provide valuable insights and potentially lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led, particularly those that involved social media platforms like TikTok and Instagram. Highlighting measurable results will demonstrate your ability to drive growth effectively.
✨Tip Number 4
Stay updated on the latest tools and technologies in marketing analytics. Being able to discuss how you would use data to optimize campaigns will show that you're resourceful and ready to make an impact from day one.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Senior Brand Manager
Tipps für deine Bewerbung 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Brand Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these expectations.
Tailor Your CV: Customize your CV to highlight relevant experiences that showcase your strategic thinking, brand management skills, and any specific achievements in marketing campaigns. Use metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your enthusiasm for the role but also outlines your vision for the brand and how you plan to drive growth. Mention specific strategies or ideas that align with the company's goals.
Showcase Your Creativity: Include examples of past marketing campaigns you've led, especially those that involved innovative approaches or successful use of social media platforms. Highlight your ability to engage audiences and build brand identity.
Wie du dich auf ein Vorstellungsgespräch bei Trust In SODA vorbereitest
✨Showcase Your Strategic Thinking
Be prepared to discuss your approach to developing and implementing marketing strategies. Highlight specific examples where your strategic thinking led to measurable results, especially in high-growth environments.
✨Demonstrate Brand Ownership Experience
Share your experiences in refining and safeguarding brand identity. Discuss how you've managed brand assets and ensured consistency across various channels, particularly in dynamic settings.
✨Highlight Your Analytical Skills
Prepare to talk about how you monitor and analyze key brand metrics. Provide examples of how you've optimized marketing strategies based on data insights to enhance ROI and brand reach.
✨Discuss Cross-Functional Collaboration
Illustrate your experience working with different teams, such as product, data, and customer operations. Emphasize how collaboration has led to successful brand initiatives and innovative marketing approaches.
