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- Aufgaben: Lead marketing strategies to generate and convert high-quality leads for healthcare professionals.
- Arbeitgeber: Join Docplanner Group, a global leader in healthcare appointment solutions, enhancing patient experiences.
- Mitarbeitervorteile: Enjoy flexible working hours, 30 vacation days, and access to wellness programs.
- Warum dieser Job: Shape the future of e-health while managing a dynamic team in a collaborative environment.
- Gewünschte Qualifikationen: 5+ years in digital marketing with strong leadership and analytical skills required.
- Andere Informationen: This role offers both permanent and interim contracts with hybrid work options.
Das voraussichtliche Gehalt liegt zwischen 43200 - 84000 € pro Jahr.
As Jamedas Marketing Team Lead you will spearhead our efforts to generate high-quality doctor and clinic leads and convert them into paying customers. Your portfolio includes call center paid and email marketing. You will be in charge of optimizing budget allocation and increasing campaign performance across the customer funnel. You will utilize data-driven strategies to achieve objectives. You will manage a team of 3 marketing specialists, report to the CEO, and be part of Jamedas Management team. You will work closely with the global Marketing team. Your role will be instrumental in shaping our growth in the highly competitive e-health space.
1. Strategy and Execution
- Design and implement comprehensive inbound marketing strategies across digital channels including content marketing, SEO, social media, email, and lead nurturing campaigns.
- Collaborate with leadership and analytics teams to forecast goals and measure ROI. Develop and manage inbound marketing budgets ensuring efficient resource allocation to maximize engagement and lead generation.
- Stay informed about emerging inbound marketing trends, tools, and technologies to keep strategies innovative and competitive.
- Experiment with new content formats, channels, and approaches to expand reach, enhance engagement, and drive organic growth.
2. Campaign Management
Oversee the creation, execution, and optimization of campaigns to drive customer acquisition and retention.
Leverage A/B testing, audience segmentation, and creative analysis to maximize campaign effectiveness.
Monitor and analyze campaign performance metrics delivering actionable insights to improve outcomes.
Prepare regular reports for leadership showcasing progress toward KPIs and recommendations for future strategies.
3. Team Management
Manage, mentor, and develop a team of three performance marketers, fostering a culture of collaboration and continuous learning. Set clear goals, provide regular feedback, and conduct performance reviews.
Work closely with the global content, design, and product teams to ensure consistency in messaging and branding.
Partner with the Inbound Sales team to align marketing efforts with pipeline goals and support revenue generation.
Qualifications :
Bachelor\’s or Master\’s degree in Marketing, Business, or a related field; Master\’s degree is a plus.
5 years of experience in performance/digital marketing, preferably in a B2B environment.
Proven track record of managing high-performing teams and successful marketing campaigns.
Strong analytical skills and expertise in marketing tools such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and marketing automation platforms.
Deep understanding of SEO, SEM, PPC, and data analytics.
Experience with Hubspot, Salesforce, or similar CRMs.
Excellent communication and leadership skills.
Experience in the healthcare or SaaS industry is highly desirable.
Additional Information :
Why You\’ll Love Working with Us
We provide a comprehensive range of benefits to support your success and wellbeing :
Employee Stock Option Plan (ESOP). Be part of the Docplanner Group\’s success as both an employee and a shareholder.
Flexible Working Hours with a Hybrid Model. Enjoy the flexibility to alternate between working from our Berlin office and from home.
30 Vacation Days. Take the time you need to recharge and maintain a healthy work-life balance including the option to work remotely for up to 90 days per year.
Health, Learning, and Wellbeing. Access Babbel for language learning, EGYM Wellpass for fitness, Ifeel for mental health support, and a Business Bike leasing program to stay active.
Structured Onboarding. Start with a tailored role-specific onboarding process at our Munich office equipped with premium hardware to set you up for success.
- Employee Discounts and Team Events. Benefit from exclusive discounts and enjoy team activities that foster connection and engagement.
Remote Work : Employment Type :
Department / Functional Area : Marketing
Experience : years
Vacancy : 1
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Marketing Team Lead Arbeitgeber: DocPlanner
Kontaktperson:
DocPlanner HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Marketing Team Lead
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in the healthcare sector. Understanding how to leverage SEO, SEM, and PPC effectively will give you an edge in your application.
✨Tip Number 2
Showcase your experience in managing high-performing teams. Be prepared to discuss specific examples of how you've mentored team members and driven successful marketing campaigns in your previous roles.
✨Tip Number 3
Highlight your analytical skills by preparing to discuss how you've used data to inform marketing strategies. Being able to demonstrate your ability to measure ROI and optimize campaigns will be crucial.
✨Tip Number 4
Network with professionals in the e-health space. Engaging with industry peers can provide insights into the challenges and opportunities within the sector, which can be beneficial during interviews.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Marketing Team Lead
Tipps für deine Bewerbung 🫡
Understand the Company: Dive deep into Docplanner Group and jameda. Familiarize yourself with their mission, values, and the healthcare solutions they provide. This knowledge will help you tailor your application to align with their goals.
Highlight Relevant Experience: Emphasize your 5+ years of experience in performance/digital marketing, especially in a B2B environment. Showcase specific campaigns you've managed and the results achieved, particularly in healthcare or SaaS industries.
Showcase Leadership Skills: As a Marketing Team Lead, your ability to manage and mentor a team is crucial. Provide examples of how you've developed high-performing teams and fostered collaboration in previous roles.
Tailor Your Application: Customize your CV and cover letter to reflect the job description. Use keywords from the listing, such as 'data-driven strategies', 'campaign management', and 'SEO', to demonstrate your fit for the role.
Wie du dich auf ein Vorstellungsgespräch bei DocPlanner vorbereitest
✨Showcase Your Strategic Thinking
As a Marketing Team Lead, it's crucial to demonstrate your ability to design and implement comprehensive marketing strategies. Be prepared to discuss specific examples of successful campaigns you've led, focusing on how you utilized data-driven insights to optimize performance.
✨Highlight Team Management Experience
Since you'll be managing a team of three marketing specialists, share your experiences in mentoring and developing team members. Discuss how you foster collaboration and continuous learning within your team, and provide examples of how you've set clear goals and provided constructive feedback.
✨Emphasize Analytical Skills
Strong analytical skills are essential for this role. Be ready to talk about the marketing tools you’ve used, such as Google Ads and Hubspot, and how you've leveraged analytics to measure campaign effectiveness and drive decision-making.
✨Demonstrate Industry Knowledge
Having experience in the healthcare or SaaS industry is highly desirable. Make sure to discuss your understanding of the e-health space and any relevant trends or challenges you've encountered. This will show your potential employer that you're well-prepared to contribute to their mission.
