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- Aufgaben: Lead the development of innovative marketing plans for top brands like Persil and Schwarzkopf.
- Arbeitgeber: Join Henkel, a global leader in consumer and industrial products with a commitment to sustainability.
- Mitarbeitervorteile: Enjoy flexible work hours, hybrid options, and comprehensive health programs.
- Warum dieser Job: Make an impact in a vibrant culture while driving brand evolution and personal growth.
- Gewünschte Qualifikationen: Master’s degree in marketing with 5+ years in FMCG/Retail; strong analytical and communication skills required.
- Andere Informationen: We celebrate diversity and welcome applicants from all backgrounds.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
About this Position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
What you´ll do
- Strategic Trade Marketing for a drugstore client in Germany
- Independent development of yearly 360° activation plans for our Laundry, Home Care and Beauty Care brands for a focus client in Germany
- Close collaboration with the customer, brand and media teams to reflect the strategic priorities on brand and client level
- Ensuring a strong activation mix of communication and promotional activities
- Direct contact with Marketing / Communication departments at the Retailer to implement the activation plans
- Full responsibility for planning, development and implementation of all POS activities (in-store and digital)
- Creation and production of in-store and digital assets together with agencies
- Ex-post analysis of promotional activities and Retail Media activations to continuously optimize and further develop our plans
- Tracking and analyzing of competitor activities at the specific Retailer
What makes you a good fit
- Master’s degree in marketing and/or Communications
- Min. 5 years of professional experience in Marketing and/or Communication, preferred in FMCG/Retail space
- Strong project & stakeholder management skills with proven experience to drive cross-functional teams
- Creative and innovate driven marketing mind, with good interpersonal and communication skills, personal commitment and assertiveness
- Strong affinity for numbers, high analytical thinking skills and accuracy and excellent MS Office user skills
- Proactive, solution oriented and collaborative team player
- Excellent German and fluent in written and spoken English
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid and work from anywhere policies
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Company Pension Plan 100% financed by Henkel
- MEGA Preventive Health Insurance
- CareFlex Supplementary Care Insurance
- Mobility offer: My Henkel Bike and Jobticket
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we’ll do our best to accommodate your requests.
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Customer Activation Manager (d/f/m) Arbeitgeber: Henkel
Kontaktperson:
Henkel HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Customer Activation Manager (d/f/m)
✨Tip Number 1
Fokussiere dich auf deine Erfahrungen im Bereich Marketing und Kommunikation, insbesondere in der FMCG- oder Einzelhandelsbranche. Bereite konkrete Beispiele vor, die zeigen, wie du erfolgreich 360-Grad-Aktivierungspläne entwickelt und umgesetzt hast.
✨Tip Number 2
Netzwerke mit Fachleuten aus der Branche, um Einblicke in aktuelle Trends und Herausforderungen zu gewinnen. Nutze Plattformen wie LinkedIn, um dich mit Personen zu verbinden, die bei Henkel oder in ähnlichen Unternehmen arbeiten.
✨Tip Number 3
Bereite dich darauf vor, deine analytischen Fähigkeiten zu demonstrieren. Sei bereit, über spezifische Projekte zu sprechen, bei denen du Daten analysiert und zur Optimierung von Marketingstrategien genutzt hast.
✨Tip Number 4
Zeige deine Kreativität und Innovationskraft, indem du Ideen für mögliche Aktivierungspläne oder Kampagnen mitbringst. Dies kann dir helfen, dich von anderen Bewerbern abzuheben und dein Engagement für die Rolle zu zeigen.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Customer Activation Manager (d/f/m)
Tipps für deine Bewerbung 🫡
Understand the Role: Take the time to thoroughly read the job description for the Customer Activation Manager position. Understand the key responsibilities and required skills, especially focusing on marketing and communication aspects.
Tailor Your CV: Customize your CV to highlight relevant experience in marketing and communications, particularly in the FMCG/Retail sector. Emphasize your project management skills and any specific achievements that align with the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your understanding of the activation plans. Mention your creative approach and how you can contribute to Henkel's goals, using specific examples from your past experiences.
Highlight Analytical Skills: Since the role requires strong analytical thinking, make sure to include examples of how you've used data to drive marketing decisions or optimize campaigns in your previous roles. This will demonstrate your fit for the position.
Wie du dich auf ein Vorstellungsgespräch bei Henkel vorbereitest
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in marketing and communication, especially within the FMCG or retail space. Highlight specific campaigns you've worked on and the impact they had on brand activation.
✨Demonstrate Analytical Skills
Since the role requires a strong affinity for numbers, come ready to discuss how you've used data to inform your marketing strategies. Share examples of how you've tracked and analyzed promotional activities to optimize plans.
✨Emphasize Collaboration and Stakeholder Management
This position involves close collaboration with various teams. Prepare examples that showcase your project management skills and how you've successfully driven cross-functional teams towards common goals.
✨Prepare for Creative Problem-Solving
Henkel values innovative thinking. Think of instances where you challenged the status quo or came up with creative solutions to marketing challenges. Be ready to share these stories during your interview.
