Online Marketing Manager (d/f/m)

Online Marketing Manager (d/f/m)

Berlin

This position requires fluent German language skills.

Why Scout24?
Scout24 is home of ImmoScout24, Germany’s #1 for real estate. With ImmoScout24 we have been revolutionizing the real estate market in Germany and Austria for more than 25 years. Our goal is to build a digital ecosystem that brings homeowners, seekers, and agents together. Finding the right home and property is one of the most important decisions in life. So is your career! **#WorkingatScout24 means being part of a diverse and inclusive team of 1,060 colleagues and 58 nationalities. We embrace difference and celebrate individuality. By encouraging open mindedness and authenticity we enable a true learning culture and prepare the ground for personal development. Mistakes are a chance to grow and to innovate. Together we act proactively, strive for improvement, and take responsibility. We talk about success and challenge while treating each other with respect because we are #oneteam** .

If this sounds interesting to you, we would love to see you joining us! Even if you may not tick all the boxes of the job requirements, we are happy to hear about the value you can add to the team. Grow with us!. Welcome home!

Aside from our people and company culture we are offering awesome benefits that make Scout24 a great place to work!

• Compensation: A competitive salary package and a bonus on top.
• Flexibility: Decide for yourself where you work most effectively. We offer you a hybrid working model, autonomous working time management and 30 days of vacation annually.
• Work from abroad: Our remote working policy includes the possibility to work from abroad for a few weeks per year (if it gets along with the business and team needs)
• Relocation: Our relocation agency supports you with your visa process and an attractive relocation package.
• Use our products: As an employee you can take advantage of our plus membership for tenants on ImmoScout24 to find a new place to live.
• Development: Dedicated learning time per month, online courses on our ScoutAcademy, regular book challenges, structured feedback, "Lunch & Learn"-Events and individual career paths to push your career to the next level.
• Have kids? We’ll support you with a professional family service, which helps you to find a childcare center or offers emergency childcare.
• Furry feel good manager : Bring your dog to work (upon approval, as we prioritise the well-being of our employees and ensure that our dog policy is considerate of allergic individuals and prevents overcrowding on each office floor).
• Mobility: We subsidize public transport or Job Bikes.
• Commitment to sustainability and Diversity, Equity & Inclusion (DEI) : We have clear environmental and climate protection goals and are involved in social activities and charitable organizations throughout the year. We live the diversity. Our theme weeks on diversity, mental well-being, and other social issues give us time and space to develop ourselves on DEI and sustainability.
• Pension scheme : We offer a company pension scheme and support your own contribution with an attractive subsidy.
• Most innovative office: Our office is barrier-free and in the heart of Berlin right at the central station. It was awarded for the most innovative office concept. We have an own gym with regular courses, napping room, rooftop terrace, organic coffee, cafeteria, 100% green electricity and a massage therapist that comes in once a week.
• Health: Life Situation Coaching, regular health check ups
• We are a tech company: We work with the latest technical tools and hardware.

As the Online Marketing Manager (d/f/m) you will plan, execute, and manage performance marketing campaigns. Your special focus will be Paid Search (Google and Microsoft Ads) on Web and App at the beginning with additional room to take over tasks and responsibilities across other channels and products on App.

How your role will look like:

• Execute and optimize paid media campaigns for App acquisition, Paid Search Web and retention
• Develop and execute effective paid marketing strategies for paid search web and app to generate leads // subscriptions for different product lines
• Monitor campaign performance and conduct performance analysis to achieve monthly KPI goals and maximize ROAS
• Be in charge of data-driven decision making: utilize data analysis to make informed decisions and deliver results
• Drive proactive initiatives to increase the creative production workflow, ensuring high-quality ad creatives and effective messaging
• Stay informed of industry trends and best practices in performance marketing, continuously seeking opportunities for innovation and optimization
• Responsible for managing the distribution of large budgets

What you need to succeed:

• At least 5 years of relevant professional experience with:
• Paid Search (Google and Microsoft Ads)
• App Growth and retention roles, with a deep understanding of mobile app ecosystems, user behaviour, and performance analytics
• Tracking and analysis tools like GA4, MicroStrategy
• Confidence in using common campaign and bid management technologies
• Proficientcy in Microsoft Office, especially Excel
• Strong analytical skills as well as excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams
• A proactice approach and a hands-on mentality
• Experience in ASO (App Store Optimisations) would be a plus
• German fluent and good knowledge of English

We aim to further enhance the diversity of our company and support the professional development of people with disabilities. We have a disability representative who will assist you throughout the application process. If you require this support, please let us know in advance.