Product Manager Marketing Automation

Product Manager Marketing Automation

Penzberg Vollzeit 43200 - 72000 € / Jahr (geschätzt) Kein Home Office möglich
F. Hoffmann-La Roche Gruppe

Auf einen Blick

  • Aufgaben: Lead marketing automation strategies and manage technology for personalized campaigns.
  • Arbeitgeber: Join Roche, a global leader in healthcare innovation with over 100,000 employees.
  • Mitarbeitervorteile: Enjoy flexible work options, extensive training, and generous parental leave.
  • Warum dieser Job: Be at the forefront of MarTech and AI-driven automation in a collaborative environment.
  • Gewünschte Qualifikationen: Experience in product management for marketing automation and strong analytical skills required.
  • Andere Informationen: Roche values diversity and inclusion, ensuring every voice matters.

Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.

About the Role

We are seeking an experienced IT Product Manager for Marketing Automation to own the strategy and development of the marketing automation solutions within our Content & Channels Informatics team. This role will focus on enabling data-driven, scalable, and personalized marketing campaigns and journeys by managing the technology that powers our automation capabilities.

The Opportunity:

  • Own the end-to-end product lifecycle for marketing automation platforms (e.g., Marketo, OCE-D, Salesforce Marketing Cloud, etc.).

  • Partner with marketing, sales, and IT teams to define business needs, prioritize features and initiatives,as well as ensure alignment with strategic goals.

  • Lead the implementation and integration of automation tools with CRM, analytics, and customer engagement platforms.

  • Work with your extended teams to analyze data to optimize platform performance, improve customer segmentation, and enhance campaign personalization.

  • Stay ahead of industry trends in AI-driven automation, customer journey orchestration, and omnichannel marketing.

  • Manage vendor relationships, contracts, budget and performance to maximize technology investments.

  • Drive adoption and training for marketing teams to ensure effective use of automation capabilities.

Who you are:

  • Experience in product management for marketing automation or related technologies.

  • Strong understanding of lead scoring, email marketing, customer journeys, and personalization strategies.

  • Hands-on experience with APIs, integrations, and data flows between automation tools and CRM/sales platforms.

  • Understanding of content creation and activation processes, ensuring seamless integration with marketing automation platforms.

  • Familiarity with agile methodologies and ability to work with engineering teams.

  • Analytical mindset with experience leveraging data, A/B testing, and performance metrics for decision-making.

  • Strong communication skills to engage with stakeholders across IT, marketing, and sales.

Why Join Us?

  • Be a key driver in developing and continuously uplifting our marketing automation capabilities across the Roche enterprise.

  • Work in a collaborative environment with exposure to cutting-edge MarTech and AI-driven automation.

  • If you’re passionate about leveraging technology to drive marketing automation and customer engagement, we’d love to hear from you!

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche Kaiseraugst is a cornerstone of Roche’s global production and logistics network. It employs some 1900 people out of the 10,700 employees at our Basel/Kaiseraugst site and is Roche’s largest and most innovative packaging facility worldwide. Read more .

Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees also benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.

We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.

Roche is an Equal Opportunity Employer.

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Product Manager Marketing Automation Arbeitgeber: F. Hoffmann-La Roche Gruppe

At Roche, we are committed to fostering a diverse and inclusive work environment that empowers every employee to thrive. As a Product Manager in Marketing Automation at our innovative Kaiseraugst facility, you will have the opportunity to drive impactful marketing strategies while enjoying extensive development programs, flexible working options, and comprehensive on-site services. Join us in shaping the future of healthcare with cutting-edge technology and a collaborative culture that values your unique contributions.
F. Hoffmann-La Roche Gruppe

Kontaktperson:

F. Hoffmann-La Roche Gruppe HR Team

StudySmarter Bewerbungstipps 🤫

So bekommst du den Job: Product Manager Marketing Automation

✨Tip Number 1

Familiarize yourself with the specific marketing automation tools mentioned in the job description, like Marketo and Salesforce Marketing Cloud. Understanding their functionalities and how they integrate with CRM systems will give you a significant edge during discussions.

✨Tip Number 2

Showcase your experience with data-driven marketing strategies. Be prepared to discuss how you've used analytics to optimize campaigns and improve customer segmentation in previous roles, as this aligns closely with Roche's focus on personalized marketing.

✨Tip Number 3

Highlight your collaborative skills by sharing examples of how you've worked with cross-functional teams, especially in IT and marketing. Roche values teamwork, so demonstrating your ability to partner effectively will resonate well.

✨Tip Number 4

Stay updated on the latest trends in AI-driven marketing automation and omnichannel strategies. Being knowledgeable about industry advancements will not only impress during interviews but also show your commitment to continuous learning and innovation.

Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Product Manager Marketing Automation

Product Management
Marketing Automation
Data-Driven Decision Making
Lead Scoring
Email Marketing
Customer Journey Mapping
Personalization Strategies
API Integration
CRM Systems
Agile Methodologies
Performance Metrics Analysis
A/B Testing
Stakeholder Engagement
Vendor Management
Budget Management

Tipps für deine Bewerbung 🫡

Understand Roche's Values: Before applying, take some time to understand Roche's commitment to diversity, equity, and inclusion. Reflect this understanding in your application to show that you align with their values.

Highlight Relevant Experience: Make sure to emphasize your experience in product management for marketing automation. Include specific examples of how you've managed marketing automation platforms and your familiarity with tools like Marketo or Salesforce Marketing Cloud.

Showcase Analytical Skills: Roche values an analytical mindset. In your application, provide examples of how you've used data to drive decisions, optimize performance, and enhance customer journeys in previous roles.

Tailor Your Communication: Use clear and engaging language in your application. Since the role involves collaboration with various teams, demonstrate your strong communication skills by articulating your thoughts effectively and concisely.

Wie du dich auf ein Vorstellungsgespräch bei F. Hoffmann-La Roche Gruppe vorbereitest

✨Understand the Product Lifecycle

Make sure you can discuss the end-to-end product lifecycle for marketing automation platforms. Be prepared to share your experiences managing similar products and how you prioritized features based on business needs.

✨Showcase Your Analytical Skills

Highlight your analytical mindset by discussing how you've used data to optimize platform performance in previous roles. Be ready to provide examples of A/B testing and performance metrics that influenced your decision-making.

✨Communicate Effectively with Stakeholders

Demonstrate your strong communication skills by preparing to engage with various stakeholders. Think of examples where you successfully collaborated with IT, marketing, and sales teams to achieve common goals.

✨Stay Updated on Industry Trends

Research current trends in AI-driven automation and omnichannel marketing. Be prepared to discuss how these trends could impact Roche's marketing strategies and how you would leverage them in your role.

Product Manager Marketing Automation
F. Hoffmann-La Roche Gruppe
F. Hoffmann-La Roche Gruppe
  • Product Manager Marketing Automation

    Penzberg
    Vollzeit
    43200 - 72000 € / Jahr (geschätzt)

    Bewerbungsfrist: 2027-03-07

  • F. Hoffmann-La Roche Gruppe

    F. Hoffmann-La Roche Gruppe

    10.000 - 15.000
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