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- Aufgaben: Create and optimize impactful email campaigns that engage our audience.
- Arbeitgeber: Join a dynamic team focused on innovative marketing strategies.
- Mitarbeitervorteile: Enjoy flexible work options and a collaborative environment.
- Warum dieser Job: Be part of a creative team making a real impact through email marketing.
- Gewünschte Qualifikationen: Looking for strategic thinkers with hands-on experience in email campaigns.
- Andere Informationen: Apply now to help us break down barriers and drive success!
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
Are you a master of crafting impactful email campaigns? We are looking for an Outbound & Email Campaign Manager to take our email marketing efforts to the next level. If you\’re a strategic thinker with a hands-on approach to campaign creation, optimization, and automation, we\’d love to meet you!
Activities
As an Outbound & Email Campaign Manager, you\’ll be responsible for creating high-quality email campaigns that connect with our audience and drive measurable results. Here\’s what you\’ll be doing:
- Email Campaign Development: Plan, create, and optimize email campaigns tailored to diverse target groups, ensuring maximum impact and engagement. Build and maintain high-quality email lists to support outreach and campaign effectiveness. Develop compelling tests to continuously improve performance.
- Automation & Workflows: Design and implement email automation workflows for lead nurturing, customer acquisition, and retention.
- Performance Analysis & Optimization: Analyze email campaign performance metrics, such as open rates, click-through rates, and conversions, to identify areas for improvement. Derive actionable insights and implement data-driven optimization measures.
- Strategic Coordination: Work hand-to-hand with the (content) marketing team to ensure campaigns with broader strategies. Work closely with other teams such as Sales, Startup Relations, and Program to integrate their needs seamlessly into overarching strategies – and to ensure consistent messaging and delivery across all touchpoints.
- Compliance & Quality Assurance: Ensure all email marketing activities adhere to GDPR and other legal requirements. Maintain high standards of email deliverability and user experience.
Requirements
- Email Marketing Expertise: Proven experience in planning and executing successful email marketing campaigns, including automation and lead nurturing workflows.
- Analytical Skills: Ability to analyze campaign performance data and derive actionable insights for continuous improvement.
- Proficiency with Tools: Experience with email marketing platforms (HubSpot is a plus) and analytics tools such as Google Analytics 4.
- A/B Testing Knowledge: Skilled in testing variables to optimize results.
- Organizational skills: Strong ability to manage multiple campaigns simultaneously and meet deadlines effectively.
- Collaborative Mindset: Skilled in working cross-functionally and communicating insights effectively to diverse teams.
- Compliance Awareness: Solid understanding of GDPR and other email marketing regulations.
- Experience in the startup ecosystem or event marketing is a plus!
- Familiarity with customer segmentation and personalization techniques is a plus!
Application Process
Apply today if you share our passion and want to help us break down barriers. We look forward to receiving your CV and learning more about your motivation to become part of our team. Please also state your earliest possible starting date and your salary expectations.
Outbound & Email Campaign Manager (m/w/d) Arbeitgeber: Startup Events GmbH (Bits&Pretzels)
Kontaktperson:
Startup Events GmbH (Bits&Pretzels) HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Outbound & Email Campaign Manager (m/w/d)
✨Tip Number 1
Familiarize yourself with the latest email marketing trends and tools. Being knowledgeable about platforms like Mailchimp, HubSpot, or ActiveCampaign can give you an edge in discussions during the interview.
✨Tip Number 2
Prepare to discuss specific metrics from your past campaigns. Be ready to share examples of how you've improved open rates or click-through rates through strategic changes.
✨Tip Number 3
Showcase your ability to work collaboratively with different teams. Think of examples where you successfully coordinated with sales or content teams to enhance campaign effectiveness.
✨Tip Number 4
Understand GDPR and compliance issues related to email marketing. Being able to discuss how you ensure compliance in your campaigns will demonstrate your professionalism and attention to detail.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Outbound & Email Campaign Manager (m/w/d)
Tipps für deine Bewerbung 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, campaign management, and performance analysis. Use specific metrics to showcase your achievements in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and your strategic approach to campaign creation. Mention how your skills align with the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Emphasize your ability to analyze campaign performance metrics. Provide examples of how you've used data to optimize campaigns and improve results in past positions.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any experience you have in cross-functional collaboration. Describe how you've successfully integrated different team needs into your marketing strategies.
Wie du dich auf ein Vorstellungsgespräch bei Startup Events GmbH (Bits&Pretzels) vorbereitest
✨Showcase Your Email Campaign Success
Be prepared to discuss specific email campaigns you've managed in the past. Highlight the strategies you used, the results achieved, and how you optimized for better performance.
✨Demonstrate Your Analytical Skills
Since performance analysis is key for this role, come ready to talk about how you've used metrics like open rates and click-through rates to inform your campaign decisions. Share examples of actionable insights you've derived from data.
✨Understand GDPR Compliance
Familiarize yourself with GDPR and other legal requirements related to email marketing. Be ready to discuss how you ensure compliance in your campaigns and maintain high standards of deliverability.
✨Collaborative Mindset
This role requires coordination with various teams. Prepare to share experiences where you've successfully collaborated with marketing, sales, or other departments to create cohesive campaigns that align with broader strategies.
