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- Aufgaben: Lead and execute digital marketing strategies across various platforms.
- Arbeitgeber: Join a dynamic team focused on innovative marketing solutions.
- Mitarbeitervorteile: Enjoy flexible work options and opportunities for professional growth.
- Warum dieser Job: Be part of a creative environment that values fresh ideas and impactful campaigns.
- Gewünschte Qualifikationen: BS/MS in marketing or related field; proven digital marketing experience required.
- Andere Informationen: Stay ahead with the latest trends and technologies in digital marketing.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
Job Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Skills Required
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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Digital Marketing Manager Arbeitgeber: Recooty
Kontaktperson:
Recooty HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Digital Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in SEO/SEM and social media strategies. This will not only help you during the interview but also show that you're proactive and passionate about the field.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that demonstrate your ability to drive ROI and meet KPIs, as this is crucial for the role.
✨Tip Number 3
Brush up on your analytical skills and be prepared to talk about how you've used data to optimize campaigns. Familiarity with tools like Google Analytics will be a big plus, so make sure you can speak confidently about your experience with them.
✨Tip Number 4
Showcase your creativity by coming up with innovative growth strategies or ideas for campaigns that could benefit StudySmarter. This will demonstrate your forward-thinking approach and fit for the role.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Digital Marketing Manager
Tipps für deine Bewerbung 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, especially in areas like SEO/SEM, social media campaigns, and analytics. Use specific metrics to showcase your achievements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the company's goals. Mention any creative strategies you've implemented in past roles.
Showcase Analytical Skills: Emphasize your analytical abilities by providing examples of how you've used data to drive decisions in previous campaigns. Mention tools like Google Analytics that you are proficient in.
Highlight Collaboration Experience: Since the role involves collaboration with internal teams and external partners, include examples of successful projects where you worked with others to achieve marketing goals.
Wie du dich auf ein Vorstellungsgespräch bei Recooty vorbereitest
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous digital marketing campaigns in detail. Highlight specific strategies you used for SEO/SEM, social media, and email marketing, and be ready to share measurable results that demonstrate your success.
✨Demonstrate Analytical Skills
Since strong analytical ability is crucial for this role, come equipped with examples of how you've used data to drive decisions. Discuss tools like Google Analytics and how you've optimized campaigns based on insights.
✨Stay Updated on Trends
Familiarize yourself with the latest trends in digital marketing. Be ready to discuss emerging technologies and how they can be leveraged for growth. This shows your passion for the field and your commitment to continuous learning.
✨Collaborative Mindset
This role requires collaboration with various teams. Prepare examples of how you've successfully worked with others to create landing pages or optimize user experiences. Emphasize your teamwork skills and adaptability.
