Senior Specialist - Digital Marketing, Advisors & Consulting Services (Fluent in German)

Senior Specialist – Digital Marketing, Advisors & Consulting Services (Fluent in German)

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Locations: Frankfurt, Germany

Time Type: Full time

Posted on: Posted 20 Days Ago

Job Requisition ID: R-240965

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Title and Summary

Senior Specialist – Digital Marketing, Advisors & Consulting Services (Fluent in German)

Roles and Responsibilities

Overview: Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Within the Mastercard Advisors & Consulting Services organization, Marketing Services places Mastercard in the heart of our customer’s B2B and B2B2C marketing strategies. Our vision is to become the partner of choice for Issuers and Merchants leveraging our solutions to drive our Client’s most profitable customer engagements and Mastercard preference.

This role is responsible for delivering Marketing Services projects in Germany. The role includes:

1. Deliver exceptional digital marketing projects driven by data analytics to ensure measurable business impact of campaigns;
2. Support successful sales of digital marketing projects through Mastercard’s sales teams.

Candidates for this role will likely have answered ‘yes’ to the following questions:

1. Do you have a track record of successfully managing digital marketing projects?
2. Do you have a track record in managing large client accounts and respective marketing budgets?
3. Are you comfortable with rigorous and advanced analytics?
4. Are you up-to-date with the latest digital marketing trends?

Key Accountabilities

Key accountabilities include, but are not limited to:

1. Create and execute Marketing Services projects delivery with a focus on financial performance and impact;
2. Implement digital marketing solutions including data-driven digital campaigns, marketing automation, and card lifecycle management initiatives designed to address a wide range of business needs and customer challenges such as acquisition, launch, activation, usage, cross and up-selling, retention, and loyalty;
3. Achieve operational projects execution within agreed project milestones and budget;
4. Work with external marketing-related partners with effective platforms, capabilities, expertise, and innovative solutions that best support the growth of our business;
5. Manage creative development, media planning, and execution guaranteeing high standards of quality and coherence versus client needs;
6. Apply best practices across countries;
7. Influence colleagues and clients on the added value of Marketing Services projects to support the sales of digital marketing projects.

Specific Requirements

• Years of experience: 5+;
• Integrated marketing knowledge with key focus in digital marketing planning and data-driven implementation;
• Proven track record in the management of large client accounts;
• Ability to lead, assess, and drive digital marketing solutions with clients;
• Ability to thrive in a matrix organization and structure;
• Excellent communication and presentation skills;
• Proven track record to drive digital agenda, ideate, and manage digital initiatives that are scalable and multi-faceted;
• Demonstrated track record of planning, managing, and rolling out highly complex and competitive integrated and digital marketing initiatives;
• Ability to manage multiple internal and external stakeholders;
• Ideally proven track record in the financial services or payment industry;
• Relevant marketing master’s degree required;
• Languages: Business Fluency in German and English are required.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach;
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

About Us

Everyone wants easier ways to pay; we invent them.
Checkout lines are slow; we speed them along.
Merchants want more sales; we give them data and insights.
People need financial access; we connect them.
Corporate purchasing is complicated; we make it simple.
Commuters are busy; we speed them on their way.
Small businesses are virtual; we give them access to a world of buyers.

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