Showroom & PR Coordinator Berlin (m/f/d)

Showroom & PR Coordinator Berlin (m/f/d)

WHAT YOU’LL DO
You build and nurture relationships with media and fashion insiders, including influencers, celebrities, and stylists, to establish a fashion-forward local community. You monitor trends and competitor activities, adapting insights to enhance daily showroom operations. You drive customer value, brand strength, and fashion perception by supporting the Fashion PR Lead in showroom management and PR initiatives. You work cross-functionally to align with business objectives, ensuring a balance between product focus and brand storytelling while driving omni sales performance and a customer-centric approach in all aspects of your work.

You will:

• Build and nurture relationships with media and fashion insiders (influencers, celebrities, stylists) to establish a fashion-forward local community.
• Monitor trends and competitor activities to adapt insights and enhance daily showroom operations.
• Support the Fashion PR Lead in showroom management and PR initiatives to strengthen brand perception.
• Work cross-functionally to align with business objectives and maintain operational excellence.
• Balance product focus with brand storytelling to enhance customer value and brand strength.
• Drive omni sales performance with a customer-centric approach through strategic fashion and PR initiatives.

Who You’ll Work With

The Communications & PR function drives brand presence and customer engagement through integrated storytelling and showroom experiences. By building strong relationships with media, influencers, and fashion insiders, we deliver a seamless brand message.

As part of the team, you’ll collaborate with internal and external partners—including other showroom coordinators, influencer specialists, and Fashion PR leads—to execute local strategies and ensure a consistent brand experience.

Who You Are

We are looking for people with:

• A formal education in Communication and/or Marketing (preferred).
• Strong expertise in community and relationship building with fashion insiders (ambassadors, media, VIPs, influencers).
• Experience in editorial fashion or PR, with showroom experience as a plus.
• A deep understanding of synergies between owned, paid, and earned media.
• A solid fashion background with industry knowledge and a passion for trends.
• Proven experience in project coordination and professional network building.
• Excellent communication skills, including fluent written and spoken English and German.

And people who are:

• Ambassadors for the customer-centric shift, with a growth mindset and a passion for cross-functional collaboration.
• Proactive and innovative, fostering a positive and open environment where ideas, opinions, and opportunities for growth are encouraged.
• Natural relationship-builders who thrive on making meaningful connections and strengthening networks within the fashion and media industry.
• Detail-Oriented & Highly Organized – Managing multiple tasks, schedules, and PR requests seamlessly.

Who We Are

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• Global Employee Discount of 25% on our products at H&M and H&M Group Brands such as ARKET, COS, H&M Home, Weekday, Monki, & Other Stories.
• Corporate Benefits with special conditions on a wide range of products and services.
• Holiday Pay.
• Company Pension Scheme.
• Employee Assistance Program with Lyra.

JOIN US

This is a part-time position (25 hours), starting as soon as possible . The role is a hybrid role, based in Berlin with the expectation of being in the showroom for most of the working days.

If you think your experience, skills and ambitions fit this position, please send your application as soon as possible, but no later than the 9th of March. Due to data privacy policies, we only accept applications via our career page. If you have any questions about the procedure or the position, please contact

We look forward to receiving your application! Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

• We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

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