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- Aufgaben: Help optimize data tracking and analytics for websites, apps, and retail channels.
- Arbeitgeber: Join a forward-thinking company focused on data-driven decisions and innovation.
- Mitarbeitervorteile: Enjoy remote work flexibility and part-time hours (20h/week).
- Warum dieser Job: Be part of a project that enhances competitiveness through data insights and modern technologies.
- Gewünschte Qualifikationen: Experience with Google Tag Manager, Google Analytics, and JavaScript is essential.
- Andere Informationen: This role is part-time and planned to extend until the end of 2026.
For one of our clients, we are looking for Consultant Google Analytics/Tag manager .
Project description:
- The project aims to optimize the conceptual ownership of all data streams and tracking technologies. This includes developing and implementing strategies for collecting, analyzing, and leveraging data from various channels such as website, portal, app, and POS tracking. A central component of the project is advising the marketing, BI and retail departments on the analysis, structuring and optimisation of data-related processes. The use of modern tracking technologies and data management tools ensures that all relevant end-to-end data remains measurable and usable in the long term. The project promotes the company’s competitiveness and innovative strength by supporting data-based decisions and enabling continuous improvement.
Specifications:
- Development and further development of cross-channel digital analytics tracking and analyses for websites, portals, apps and POS tracking is carried out using Google Tag Manager, Google Analytics and JavaScript. The affected websites are in particular o2online.de and blau.de as well as the associated apps. The stakeholders include the Portals, Digital Analytics and Customer Marketing divisions.
- Conception and implementation of web tracking solutions for internal areas of Telefónica Retail GmbH is carried out using Google Tag Manager and Google Analytics. The stakeholders include the Portals, Digital Analytics and Customer Marketing divisions.
- The optimal use of the tag management system and the associated data layers is worked out using Google Tag Manager and JavaScript.
- Quality management of the tracking and the associated data flows is carried out using Google Cloud Platform (especially Big Query) and Google Analytics. The data includes online usage data, including data at the point of sale (PoS). Data flows are moving towards online marketing tools such as Google Analytics (Google Marketing Platform), Matelso, Content Square, and towards cloud technologies such as Google Cloud Platform and Azure.
- Advice on trends and further developments in the field of web tracking and data protection. In addition, advice will be given on the further development of the area, taking into account Google Tag Manager and Google Analytics.
Location:
remote
Start: ASAP
Utilization: part-time, 20h/week
Duration: 3 months++, planned until the end of 2026
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Consultant Google Analytics/Tag manager - April 2025 Arbeitgeber: Kommlink GmbH
Kontaktperson:
Kommlink GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Consultant Google Analytics/Tag manager - April 2025
✨Tip Number 1
Familiarize yourself with the latest features and updates of Google Tag Manager and Google Analytics. Being well-versed in these tools will not only boost your confidence during discussions but also demonstrate your commitment to staying current in the field.
✨Tip Number 2
Network with professionals in the digital analytics space, especially those who have experience with cross-channel tracking. Engaging in relevant online communities or attending webinars can provide valuable insights and connections that may lead to job opportunities.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past projects where you successfully implemented tracking solutions. This practical demonstration of your expertise can set you apart from other candidates.
✨Tip Number 4
Stay updated on data protection regulations and trends in web tracking. Understanding these aspects will not only enhance your advisory capabilities but also align with the project's focus on compliance and best practices.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Consultant Google Analytics/Tag manager - April 2025
Tipps für deine Bewerbung 🫡
Understand the Project Scope: Before applying, make sure you fully understand the project description. Familiarize yourself with the key responsibilities such as optimizing data streams and advising various departments on data-related processes.
Highlight Relevant Experience: In your application, emphasize your experience with Google Tag Manager, Google Analytics, and JavaScript. Provide specific examples of how you've developed and implemented tracking solutions in previous roles.
Showcase Your Analytical Skills: Since the role involves analyzing and leveraging data, include any relevant analytical skills or tools you have used. Mention your familiarity with data management tools and quality management processes.
Tailor Your Application: Customize your CV and cover letter to reflect the requirements mentioned in the job description. Use keywords from the listing to demonstrate that you are a perfect fit for the role.
Wie du dich auf ein Vorstellungsgespräch bei Kommlink GmbH vorbereitest
✨Show Your Technical Skills
Make sure to highlight your experience with Google Tag Manager, Google Analytics, and JavaScript during the interview. Be prepared to discuss specific projects where you implemented tracking solutions and how you optimized data flows.
✨Understand the Business Context
Familiarize yourself with the client's business model and how data-driven decisions can enhance their competitiveness. Discuss how your analytical skills can support marketing, BI, and retail departments in achieving their goals.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to data tracking and analysis. Practice articulating your thought process and the steps you would take to address these challenges effectively.
✨Stay Updated on Trends
Be ready to discuss current trends in web tracking and data protection. Showing that you are knowledgeable about the latest developments will demonstrate your commitment to continuous improvement and innovation in the field.
