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- Aufgaben: Lead global initiatives to connect Jägermeister with Gen Z through innovative marketing programs.
- Arbeitgeber: Join Jägermeister, a brand synonymous with nightlife and creativity, making waves in the global market.
- Mitarbeitervorteile: Enjoy a dynamic work environment, opportunities for travel, and collaboration with top artists.
- Warum dieser Job: Be at the forefront of nightlife culture, shaping experiences that resonate with young audiences worldwide.
- Gewünschte Qualifikationen: Marketing degree and experience in international projects; passion for nightlife and trends is a must.
- Andere Informationen: Fluency in English and other languages is preferred; flexibility and creativity are key!
Das voraussichtliche Gehalt liegt zwischen 54000 - 84000 € pro Jahr.
The Jägermeister Culture & Experiential Marketing team is responsible for building brand relevance and bringing the brand values to life through the development and execution of innovative and authentic programmes that enable Best Nights through collaboration with creative communities worldwide. Support the role of Jägermeister to be(come) a trusted and active partner in global nightlife in our Global Culture & Experiential Marketing team in Wolfenbüttel as a
Senior Manager Global Culture & Experiential Marketing (f/m/d)
Your key responsibilities:
- Responsible for the global roll-out and strategic management of our student brand ambassador programme \“Feierstarter\“ as well as further initiatives to recruit our core target group Gen Z.
- Implementing international projects and driving the establishment of global platforms, programmes and communities.
- With the help of events, artists and opinion leaders, building global and regional brand affinity while contributing to Jägermeister\’s global strategies.
- Expand the network of artists, which we collaborate with globally who want to shape the future of nightlife.
- Amplyfy organic content coming from our artists to strengthen our brand equity.
- Collaborate with key strategic and functional partners and suppliers, maintaining positive and productive relationships and increasing the exchange among each other.
- Set-up the organizational roles & responsibilities within different projects and ensure high quality execution in the content & event production.
Your qualifications & skills:
- Completed studies in Marketing or other related studies.
- Several years of work experience in Marketing and favored with international projects.
- Good understanding of trends and subcultures, ideally contacts in the artists scene.
- Experience in the management of complex projects.
- Creative, confident manner, flexibility and customer oriented; team player.
- Increased willingness to travel.
- Independent and passionate about Nightlife culture.
- Proficient and fluent in English and preferably more languages.
- Competent handling of MS Office applications.
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Senior Manager Global Culture & Experiential Marketing (f/m/d) Arbeitgeber: Jägermeister
Kontaktperson:
Jägermeister HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Senior Manager Global Culture & Experiential Marketing (f/m/d)
✨Tip Number 1
Network with professionals in the nightlife and marketing sectors. Attend industry events, festivals, or conferences where you can meet artists and influencers who align with Jägermeister's brand values. Building these connections can give you insights into the role and potentially lead to referrals.
✨Tip Number 2
Stay updated on current trends and subcultures that resonate with Gen Z. Follow relevant social media channels, blogs, and podcasts to understand what drives this demographic. This knowledge will not only help you in interviews but also demonstrate your passion for the brand's target audience.
✨Tip Number 3
Showcase your project management skills by discussing past experiences where you've successfully led complex projects. Be prepared to share specific examples of how you managed teams, collaborated with partners, and delivered high-quality results under tight deadlines.
✨Tip Number 4
Demonstrate your creativity and understanding of experiential marketing by brainstorming innovative ideas that could enhance Jägermeister's brand presence. Presenting fresh concepts during your interview can set you apart and show your proactive approach to the role.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Senior Manager Global Culture & Experiential Marketing (f/m/d)
Tipps für deine Bewerbung 🫡
Understand the Brand: Dive deep into Jägermeister's brand values and culture. Familiarize yourself with their current marketing strategies, especially those targeting Gen Z, to tailor your application accordingly.
Highlight Relevant Experience: Emphasize your previous work in marketing, particularly any international projects or experience with nightlife culture. Showcase specific examples where you've successfully managed complex projects or collaborated with artists.
Showcase Your Creativity: Since the role requires a creative approach, include examples of innovative marketing campaigns or initiatives you've led. This could be through case studies or brief descriptions of past projects that align with Jägermeister's goals.
Tailor Your CV and Cover Letter: Customize your CV and cover letter to reflect the qualifications and skills mentioned in the job description. Use keywords from the listing to ensure your application stands out and aligns with what Jägermeister is looking for.
Wie du dich auf ein Vorstellungsgespräch bei Jägermeister vorbereitest
✨Show Your Passion for Nightlife Culture
Make sure to express your genuine enthusiasm for nightlife culture during the interview. Share personal experiences or insights that highlight your connection to the scene, as this role requires a deep understanding of trends and subcultures.
✨Demonstrate Project Management Skills
Prepare examples from your past work where you successfully managed complex projects. Be ready to discuss how you set up organizational roles and ensured high-quality execution, as this is crucial for the Senior Manager position.
✨Highlight Your Network in the Artist Scene
Since expanding the network of artists is a key responsibility, come prepared to talk about your existing contacts in the artist community. Discuss how these relationships can benefit Jägermeister's initiatives and contribute to building brand affinity.
✨Be Ready to Discuss International Experience
Given the global nature of the role, be prepared to share your experiences with international projects. Highlight any specific challenges you faced and how you overcame them, showcasing your flexibility and customer-oriented approach.
