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- Aufgaben: Lead the launch of our AI Video Agent and drive brand awareness in Europe.
- Arbeitgeber: Cofenster empowers organizations to create videos, serving major companies across Europe since 2020.
- Mitarbeitervorteile: Enjoy growth opportunities, wellness benefits, flexible work culture, and stock options.
- Warum dieser Job: Join a fast-paced startup and shape the future of AI in video production.
- Gewünschte Qualifikationen: 5+ years in B2B/B2C marketing, ideally in SaaS, with a results-driven mindset.
- Andere Informationen: Remote-first approach with two annual offsite retreats across Europe.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
At cofenster, our mission is to empower everyone in an organization to create videos. Since 2020, we’ve been supporting 30% of German DAX companies and more than 200 SMEs across Europe.
Earlier this year, we launched our AI Video Agent that automatically turns long-form videos into short highlight clips for platforms like TikTok and Instagram. Designed with enterprise needs in mind, our AI Video Agent is the first solution of its kind to handle the complexity and customisation requirements of large organisations.
We’re seeing exciting traction from our existing customers and new prospects alike, and we’re ready to invest further in our growth.
Your Role
We are looking for a marketing leader to be the quarterback of our pipeline for our new AI product. This person will be responsible for driving brand awareness and lead generation in a fast growing Agentic AI market in Europe.
Tasks
- Launch Excellence: Lead the successful market introduction of our AI Video Agent in DACH & EU market, leveraging your expertise in B2B / B2C SaaS marketing.
- Action-Oriented Approach: Own and optimize our pipeline generation through organic and paid channels, with a relentless focus on driving sales team effectiveness.
- Innovative Channel Experimentation: Utilize a data-driven mindset to experiment with diverse channels including content, SEA, performance marketing, and growth strategies.
- Messaging Alignment: Ensure marketing messaging resonates with our company values and product positioning.
- Startup Agility: Thrive in a fast-paced startup environment, balancing strategic planning with hands-on execution.
Requirements
- Experience: 5+ years in B2B / B2C Marketing, ideally within SaaS, with a proven track record of scaling start-ups from Seed to Series A.
- Tech Savvy: Strong proficiency in AI tools to streamline operations and automate tasks.
- Channel Expertise: Deep knowledge of content marketing, SEA, and performance marketing, with a focus on driving measurable results.
- Leadership Potential: Previous leadership experience is a plus, but a proactive, results-driven mentality is key.
- Relentless: You demonstrate a strong bias towards action with a \“get the job done\“ mentality.
- Analytical & Data-Driven: You are able to analyze marketing performance and optimize accordingly.
- Creative & Storytelling: You can craft compelling narratives to engage and educate audiences.
- Growth-Oriented: You are focused on experimentation, learning, and iterating to find the best channels.
Interested in this exciting opportunity? Contact us today to explore how you can lead our marketing efforts and shape the future of AI in video production!
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Marketing Lead Arbeitgeber: cofenster GmbH
Kontaktperson:
cofenster GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Marketing Lead
✨Tip Number 1
Familiarize yourself with the latest trends in AI and video marketing. Understanding how our AI Video Agent fits into the current market landscape will help you articulate your vision during discussions.
✨Tip Number 2
Showcase your experience in scaling startups, especially in the SaaS sector. Be ready to discuss specific strategies you've implemented that led to measurable growth in previous roles.
✨Tip Number 3
Prepare to demonstrate your analytical skills by discussing how you've used data to drive marketing decisions. Highlight any successful campaigns where data-driven insights led to improved performance.
✨Tip Number 4
Emphasize your ability to thrive in a fast-paced environment. Share examples of how you've balanced strategic planning with hands-on execution to achieve results quickly.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Marketing Lead
Tipps für deine Bewerbung 🫡
Understand the Company: Dive deep into cofenster's mission and values. Familiarize yourself with their AI Video Agent and how it fits into the market. This knowledge will help you tailor your application to align with their goals.
Highlight Relevant Experience: Emphasize your 5+ years of experience in B2B/B2C marketing, particularly within SaaS. Provide specific examples of how you've successfully scaled startups and driven brand awareness in previous roles.
Showcase Your Skills: Demonstrate your proficiency in AI tools and your expertise in content marketing, SEA, and performance marketing. Use metrics and data to illustrate your impact in past positions.
Craft a Compelling Narrative: Use storytelling to convey your passion for marketing and your vision for cofenster's growth. Make sure your application reflects a proactive, results-driven mentality that aligns with the startup culture.
Wie du dich auf ein Vorstellungsgespräch bei cofenster GmbH vorbereitest
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in B2B/B2C marketing, especially within the SaaS sector. Highlight specific campaigns you've led and the measurable results achieved, as this will demonstrate your ability to drive brand awareness and lead generation.
✨Demonstrate Your Data-Driven Mindset
Since the role emphasizes a data-driven approach, come equipped with examples of how you've utilized analytics to optimize marketing strategies. Discuss any tools or methodologies you’ve used to track performance and make informed decisions.
✨Emphasize Your Innovative Channel Experimentation
Prepare to talk about your experience experimenting with various marketing channels. Share insights on what worked, what didn’t, and how you adapted your strategies based on those learnings, particularly in content marketing and performance marketing.
✨Align with Company Values
Research cofenster's mission and values thoroughly. During the interview, ensure that your responses reflect an understanding of their goals and how your vision aligns with their innovative approach to video production and AI technology.
