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- Aufgaben: Analyze user growth metrics and optimize customer engagement strategies.
- Arbeitgeber: Join Trip.com Group, a leading global travel service provider with a diverse portfolio.
- Mitarbeitervorteile: Enjoy flexible work arrangements and abundant career growth opportunities.
- Warum dieser Job: Be part of an inclusive culture that values your contributions and supports your career journey.
- Gewünschte Qualifikationen: 5+ years in user growth or CRM roles, strong SQL skills, and a quantitative degree required.
- Andere Informationen: Internal transfers and global job rotations are encouraged for a dynamic career path.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Regular Berlin International Business Other Job ID:5482
Update 2025-02-04
Job Description
About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
We are seeking a User Growth Data Analyst to join our User Growth Team, a group dedicated to expanding and engaging our customer base. In this role, you will optimize customer communication channels, analyse performance, and develop strategies to improve onboarding, engagement, and retention. The ideal candidate is data-driven, analytical, and passionate about creating seamless customer experiences.
In this Role, you’ll get to:
- Analyse new user acquisition, retention, LTV, and CRM performance to identify growth opportunities and improve onboarding, engagement, and retention strategies.
- Partner with cross-functional teams to drive data-informed decisions and manage multiple projects in a fast-paced environment.
- Collaborate with HQ BI teams to ensure accurate data collection and reporting, and present findings with actionable insights to stakeholders.
- Define and track KPIs for CRM projects, analysing factors that drive performance and applying statistical techniques to validate results.
- Conduct in-depth research using large datasets in BigQuery to test hypotheses, uncover trends, and provide actionable recommendations.
- Monitor and optimize CRM activities (e.g., campaigns, incentives, referral programs) and communication channels using key metrics and customer segmentation based on behaviour, demographics, and preferences.
What you\’ll Need to Succeed:
- 5+ years of hands-on technical experience in user growth, CRM, or retention-focused roles, with strong SQL skills a must, statistical knowledge, and proficiency in tools like Tableau, Excel, or BigQuery.
- Experience in the travel industry and a portfolio of past work are a plus.
- Strong attention to detail, ownership, and a structured, results-driven approach to problem-solving.
- Excellent communication and storytelling skills, able to present findings clearly to stakeholders of all technical levels.
- Experience analysing user acquisition, retention, LTV, and CRM performance to drive growth strategies.
- Proven ability to perform qualitative and quantitative analyses, identify root causes, and deliver actionable insights with a user-focused mindset.
- Bachelor’s degree or higher in a quantitative field (e.g., Statistics, Economics, Mathematics, Engineering, or Business).
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respects team members in and out of the workplace. Everyone is on a trip, whether it\’s a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrating your success by recognizing the progress you have made.
What’s more?
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions.
- Internal transfer is encouraged, and global job rotation program enables you to pursue a global career path and make a global impact.
- We provide learning opportunities to further your career in areas of leadership capability, soft skills, and professional expertise.
- We encourage flexible work arrangements.
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
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User Growth Data Analyst Arbeitgeber: Trip.com
Kontaktperson:
Trip.com HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: User Growth Data Analyst
✨Tip Number 1
Familiarize yourself with the key metrics and KPIs relevant to user growth and CRM performance. Understanding these metrics will help you speak the same language as the team and demonstrate your analytical mindset during discussions.
✨Tip Number 2
Brush up on your SQL skills, as they are a must for this role. Consider working on sample datasets or projects that allow you to practice writing complex queries, which will be crucial for analyzing user acquisition and retention data.
✨Tip Number 3
Showcase your ability to present data-driven insights clearly. Prepare a few examples of how you've communicated findings in previous roles, focusing on how you tailored your message for different audiences, from technical teams to stakeholders.
✨Tip Number 4
Network with professionals in the travel and tech industries. Engaging with others who work in user growth or data analysis can provide valuable insights into the role and may even lead to referrals or recommendations.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: User Growth Data Analyst
Tipps für deine Bewerbung 🫡
Understand the Role: Take the time to thoroughly read the job description for the User Growth Data Analyst position. Understand the key responsibilities and required skills, especially focusing on SQL proficiency and experience with data analysis tools like Tableau and BigQuery.
Tailor Your CV: Customize your CV to highlight relevant experience in user growth, CRM, and retention-focused roles. Emphasize your technical skills, particularly in SQL and data analysis, and include specific examples of how you've driven growth strategies in previous positions.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data-driven decision-making and your ability to create seamless customer experiences. Mention specific projects or achievements that align with the responsibilities outlined in the job description.
Highlight Communication Skills: Since excellent communication and storytelling skills are essential for this role, make sure to provide examples in your application that demonstrate your ability to present findings clearly to stakeholders of varying technical levels.
Wie du dich auf ein Vorstellungsgespräch bei Trip.com vorbereitest
✨Showcase Your Data Skills
Make sure to highlight your hands-on experience with SQL and any relevant tools like Tableau or BigQuery. Be prepared to discuss specific projects where you analyzed user acquisition or retention metrics.
✨Communicate Clearly
Since the role requires excellent communication skills, practice presenting your findings in a clear and concise manner. Use storytelling techniques to make your data insights relatable and impactful for stakeholders.
✨Demonstrate Problem-Solving Abilities
Prepare examples that showcase your structured, results-driven approach to problem-solving. Discuss how you've identified root causes in past analyses and the actionable insights you derived from them.
✨Understand the Company Culture
Familiarize yourself with Trip.com Group's open and inclusive culture. Be ready to discuss how you can contribute to this environment and support team members both in and out of the workplace.
